Haier electrical appliance announced this morning at HKEx

Yunjie, the rotating president of Haier Group

On the morning of December 9, Haier Electrical appliances issued a notice in HKEx this morning, announced that the company and Alibaba Group to achieve capital cooperation, the two sides will work together to enlarge Haier electrical appliances under the day and day Shun logistics business. Haier Group's rotating president Yunjie today in an interview with Sina Science and Technology, said, Japan and Japan Shun logistics will locate large goods distribution platform, and maintain openness.

Cooperation details

First on the capital level, this strategic cooperation, Alibaba Group Haier Group subsidiary Haier Electric Group Co., Ltd. to carry out the total amount of HK $2.822 billion investment.

Among them, Alibaba Group on Haier Electric Company's daily logistics investment of 1.857 billion Hong Kong dollars, the establishment of joint ventures, including: 1, the purchase of the daily Shun logistics 9.9% of the equity, the amount is 541 million dollars; 2) A convertible bond of HK $1.316 billion, which is a convertible bond issued by the Haier electrical appliance, will convert the shares of the obsessing logistics 24.1% in the future. This means that in the future, Alibaba Group will be the highest in the future to hold a 34% per cent of the daily logistics.

In addition, Alibaba Group to subscribe to new shares in the way of Haier's electrical investment of 965 million Hong Kong dollars, after the investment Haier Electric 2% of the shares.

In personnel arrangements, the joint Venture board will have 5 seats, of which Haier will designate 3, Alibaba designated 1, the two sides also jointly appointed a director. As far as senior management is concerned, Haier remains a dominant position and Alibaba will nominate a deputy general manager.

Mutual benefit

Haier Group under the jurisdiction of the two listed companies Qingdao Haier and Haier electrical appliances, the former is based on home appliances manufacturing business, the latter is the logistics, channel, marketing business as the focus, the main business brand is the daily Shun logistics (also includes washing machines and water heaters sales and after-sales service).

This cooperation, for both sides is a win-win choice. Alibaba through joint ventures, will be the platform for the enterprise to solve goods, especially household appliances, furniture and other big-ticket items such as logistics, installation, after-sale and other issues, and further improve E-commerce business in the three or four line, or even lower level of the infiltration of the city, and Haier Electric can be docking through the world's largest e-commerce platform, Further enlarge the logistics platform and obtain the commercial value which can be recognized by the capital market.

Last year, the two 11 activities, day and day Shun logistics on the platform to try to provide commercial tenants, access to the merchant and end user recognition. In just past this year's double 11 activities, day and day Shun logistics received from the cat merchants more than 30多万件 of large goods orders, due to have a strong distribution system, the day after the logistics of the first-day distribution of 130,000 pieces.

Yunjie revealed that this year, Japan and Japan to further increase the cooperation with the cat, the two sides of the senior executives also cooperated on a number of close communication, and finally on December 6, finalized at the capital level of cooperation.

Yunjie said that after the cooperation between the two sides will be in logistics, warehousing, logistics and other aspects of information investment, but Japan and Japan to locate large logistics manufacturers will not change. He also revealed that Japan and Japan Shun logistics will be established with Alibaba Investment logistics company network for storage and other resources integration.

Open Platform

Day shun in the country set up more than 7,600 county-level stores, 26,000 township stores, 190,000 village-level liaison station, in China more than 2,800 counties set up a logistics distribution station, can achieve distribution, installation, after-sale and other overall services. Yunjie said that Haier's logistics system layout has been nearly 20 years of history, total investment has accumulated tens of billions of yuan.

According to the management thought of Zhang, chairman of Haier Group, Haier has always wanted to build a platform to build a win-win ecosystem. Along this logic, the daily logistics from this year onwards also began to develop towards the open platform.

At present, in addition to the distribution of Haier products, Japan-Japan Logistics also for the non-Haier brand manufacturers and electric business platform for large distribution. According to statistics, the daily logistics of the current 70% of orders from Haier. Yunjie expects the proportion of Haier's orders to fall to 50% over the next few years as the day progresses further. He said, "The internet age, open mind and thinking is very important." ”

Yunjie said that the daily logistics hope in the provision of integrated delivery services in the process, access to more user data and interaction with users, resulting in more business value.

"Large distribution is a very bitter life, if only delivery, the value is small." What Haier really wants to do is to bring added value to the user and then realize our business value. This is the problem that Haier thinks. ”