Haier Cloud community: go into the future

You may have heard of the world's richest man Bill Gates spent more than 100 million dollars over seven years of that super smart mansion, perhaps seen the Hollywood sci-fi blockbuster "Iron Man" super rich in the future smart mansion life, in those fantastic homes, all life is so magical, technology everywhere, you only need to gently say a command, or touch with your fingers, the work you want to accomplish will be done quickly, and the information and images you want will be quickly presented to you.

Like this, when you're going to the kitchen, and you can't put the TV show on, you transfer the TV screen to the controller, so you can take the "plot" to any place; someone rang the doorbell, you switch the TV screen to the access control system, you can talk to visitors video, and choose whether to open the door; You forget to turn off the TV, and then you take out the controller to turn it off remotely, and you can also see which lamp is not relevant ...

But that's not what this is about, but it's not the way the super-rich spend their lives in the future, but the life of smart homes and smart communities that the Haier "cloud community" shows. This scenario, at the end of 2011, became a reality in two projects, the Gulf of Mount and the east side. Such smart homes and smart communities, under the strong pace of technological progress, are walking out of Hollywood imagination, out of the laboratory, into ordinary people's daily lives.

December 10, 2010, the "Chinese real estate Oscar," said the 12th session of the Chinese settlement in Shenzhen, Haier real estate, "cloud community" creative ideas, to attract attention, become a residential intersection on a major bright spot. Industry insiders faint feeling, Haier real estate This enterprise, the new business model is likely to be a subversive revolution for the current real estate industry, through the "cloud community", which aims to provide consumers with a complete family life style in the networked era, to launch a network of things as the core and to integrate living related industrial chains.

and December 9, 2011, in Shenzhen International Convention and Exhibition Center held in the 13th session of the Chinese residential fair above, Haier real estate will be panoramic display cloud community life.

Haier Cloud Community program, has been in the Dongcheng International, Mountain Bay two real estate implementation. It is understood that there are cloud community creative concept of the Qingdao Mountain Bay Project, 2010 sales of 2 billion yuan, a record of Qingdao real estate history, the highest sales volume sales. Then, starting in early 2012, Haier Cloud community program will be quickly to its full application in the national project, starting from Qingdao, in Shandong province gradually to Jinan, Weihai, Yantai, Linyi, Taian and other areas, the provincial layout will be in Chongqing, Changsha, Quanzhou, Tianjin and other urban layout.

The new future life is coming to us.

Live Experience Future Cloud life

According to the reporter from the Haier real estate, December 9 ~ 12th in Shenzhen International Convention and Exhibition Center held in the 13th session of the Chinese housing fair, Haier real estate will be "cloud community" experience as the theme, a comprehensive display of Haier real estate "cloud Community" integrated technology experience, so that the audience to personally experience the intelligent building and intelligent community life.

By then, the entire area of Haier real estate will be the future, science and technology, fantasy, the forefront of the "cloud" as the theme. Design inspiration from the "Nebula", to the white as the keynote, so that the dome is like a broad Jiu Tian curtain to the surrounding extension, the curve of change and transparent lighting, consonant out a magnificent star of the Sea of clouds, reflecting the "innovation, technology, freedom, change, separation and integration," the perceptual characteristics. At the same time with the light of the curtain to replace the thick stone wall, creating a variety of rich, access to open three-dimensional experience space, let the audience stroll "Sea of clouds" at the same time, no line of sight barrier, in a series of boutique real estate projects and complete home integration in the smooth desire to reach, all-round experience "Haier real estate Cloud community" brings the ubiquitous life solutions.

Haier real Estate's exhibition area "Haier Cloud Community intelligent Experience Zone", will be divided into "kitchen", "living room", "bathroom", "restaurant" and other regions, to simulate the new form of complete residence, Haier's overall kitchen cabinet display area, Haier U-home intelligent Home display area, Haier New energy display area, Haier bathroom energy-saving display area, such as embedded, to show people Haier Group housing industry integration strength. At that time, in addition to language explanations and on-site demonstrations, on-site staff will invite visitors to experience, 0 distance to experience Haier real estate combined with Haier Group of intelligent Cloud community life.

The plan of the cloud

"Cloud Community" is a product under the concept of Internet of things. "Cloud community" through the development of Haier technology, product application and a number of industrial chain between the interface, so that households through the mobile phone, the internet, fixed and home lighting, curtains, alarms, television, air-conditioning, water heaters and other household appliances and even outside the community medical, education, culture and other living resources for effective "communication."

For the "cloud community" platform and "terminal" to provide a strong support, Haier Group has a white home appliances, black home appliances, kitchen equipment, intelligent home and all kinds of air-conditioning products, solar energy and other technical integration strength, the core technology is Haier "u-home" smart home solutions. Its core idea is to connect "u-home intelligent Home" and external "cloud computing" platform, collect and analyze the life content and application of the community owner, generate "cloud community" database, facilitate the related intelligent inquiry of the community owner. U-home uses wired and wireless networks in a way that all the equipment through the information sensor equipment and network connectivity, so as to achieve a "small family network", "Community Network", "World Wide Network" of the objects linked, and through the internet of things to achieve 3C products, intelligent Home system, security systems, such as intelligent identification, Management and the sharing of digital media information.

The Haier Cloud Community uses 11 technology integration systems and subsystems, including centralized display control system, u-home, system energy saving and emission reduction system, home integration System, residential real estate system, intelligent living room system, intelligent Clubhouse system, Community TV system, embedded kitchen and bathroom system, Internet Appliance system and open upgrade system.

"It is based on the Internet and cloud computing technology, the use of Haier's technology products, brands and network resources to build a customer demand for information products facilities Exchange service platform, and on this platform to integrate social resources, to provide people with shared, shareable and ubiquitous life solutions." Haier Real Estate Group chairman Lu Ying told reporters.

Seven pieces of cloud: House + Community + Technology + Service

In the cloud community, the house is just like Steve Jobs's iphone, but a terminal, Haier to provide customers with a set of residential life solutions, conveying its internet of things in the era of life style new ideas.

Lu Ying in a recent media interview, said: "We have to really use the process of building a house to achieve lifestyle changes." If the "cloud-like" service is unlimited service, then we sell not only the house, but a way of life, can even be said to be a kind of improvement in the value of lives. ”

In the cloud community, the house is no longer the ultimate product of traditional thinking, but a platform, will be Haier almost all of the home appliance products and research and development technology are integrated into the application, but also a terminal, and market users close contact, through the experience and feedback, but also the reverse role in Haier's products and technology to improve and innovate.

From "The House of Life" to "caring for Life", "cloud community" is not only an upgraded version of U-home, but also has a more powerful and broader intelligent community function.

Whether it is a house or a technology, is a kind of hardware, but through the integration of services, "cloud community" will stand out.

"No matter what product you do, you will find that the last customer buys is not the product itself but the demand." We minimize housing capital and resource consumption, but add to the quality of life of the occupants. "Lu Ying said.

Specifically, the Haier cloud community has eight functions: manipulating home appliances, shopping, clearing, enjoying discounted prices, managing family health and medical care, discovering like-minded neighbors in the community, developing Haier owners ' charitable organizations, and realizing learning, entrepreneurship and employment in the Haier cloud community to achieve "family small nets", " The internet in the community and the World Wide Web.

These eight functions are implemented through the architecture of seven cloud:

The first cloud is due to the different "cable TV", technology will make random deployment of cable TV, IP TV resources to become a reality.

The second piece of cloud resource is richest, experience feeling is strongest, it is the downloading and experience function that the intelligent television must reach. By using Haier's smart TV to download the rich application resources that can be downloaded from smartphones, a third party development application under the Android platform is now a major focus for software companies. As the main device of home intelligent terminal "cloud TV" as the protagonist of a new lifestyle, just as the mobile phone is not pure phone function, people have begun to reposition the television in the household appliances family, learning, games, inquiries, experience, leisure, entertainment tens of thousands of applications everything.

The third piece of cloud, refers to the Haier cloud community needs of the same city service, with the city supermarket, fitness, auto repair, online shopping, group buying resources will be here with the owners to communicate, appointment, selection, express, supervision, evaluation and other services in this realization, rich and can be the consumer model, so that users get personalized cloud services resources.

The four cloud is Haier real estate community service, the current Haier real estate has launched health care system can make Haier real estate community owners at any time to the club test the health of the body, get timely treatment. Then there are spa, spa, health function of the clubhouse services.

The five-piece cloud is an upgraded uhome, smart home. Haier Intelligent Home is already the high-end products in China, from the digital community upgrade Chengzhihui community, but also evolved into a IoT community, including community Park home security system and remote network home appliances control system.

The cloud is Haier Mall, Haier Day and so on, through the virtual network store, Haier household appliances Marketing, selection, confirmation, payment, concessions, after sale can be achieved in the home. 3.0 times of two-way communication marketing model, can make it easier for customers to choose the best products, but also to enable businesses to better understand customer needs.

The seventh cloud is the VIP area, Haier home appliances and Haier real estate followers can find exchanges, forums, enjoy the platform of member services, by virtue of "Haier Cloud card" account number, password, to achieve off-site consumption, discounts at different places, clubs, spas, hot springs, health care and other services, You can also use a fixed account password to achieve remote video calls between members.

The seven-piece cloud is a complex resource integration, but also reflects the Haier real estate innovation capacity.

Community experience in the cloud

Haier real estate cloud community concept will rise to another height of residential products, "cloud community" concept more focus on the creation of living atmosphere and lifestyle leadership, so that customers feel that they buy the house to bring them a wonderful life value-added experience.

"Cloud community" behind the life is a lifestyle update, "cloud community" for people, is a lifestyle renewal, technology and service of the chemical reaction, bring people a new life experience. In Haier's "cloud community", we see technology and services everywhere, readily available.

Convenient shopping Service

Including the purchase of daily necessities and Haier brand products. Cloud community owners can use the home network terminal equipment (cloud TV) and the hands of cloud community members of the exclusive stored value card (cloud card), easy to achieve community network shopping, and enjoy door-to-door delivery, price discounts and comprehensive after-sales service.

Municipal Services

In the Cloud Community service Center, cloud community owners can use the hands of the cloud card to pay a variety of fees, such as property costs, electricity, water, gas charges, heating costs.

Information sharing services

Cloud TV For information Inquiry Terminal, the establishment of the community can upload the download of the network application platform to achieve information dissemination and information sharing, the community owners can enjoy travel inquiries and booking, the community real-time information inquiries, news Hot information inquiries, the community second-hand housing transaction information inquiries and other services.

Community Entertainment Services

Through "Cloud TV" to provide music, film and television, electronic albums, games and other entertainment services, and to achieve the user side upload download and game to play interactive functions.

In-Community instant messaging Services

Through the "cloud community" in the network system, the use of Haier "cloud TV" to achieve Community video Call function, the realization of cloud TV and unit intercom linkage, through the TV remote control and then Halo TV function switch, to achieve real-time communication with visitors. The use of cloud TV to achieve community video calls, and achieve regional linkage, even if two people are not in the same area, such as a Qingdao in Beijing, can also achieve real-time video calls.

Health care Services

The small medical point of cloud Community can provide convenient and quick simple medical service, such as providing medicine, injecting, door-to-door medical treatment, regular medical check-up, etc., community medical Service can also provide the owner with the health and first aid knowledge inquiry, the medicine net buys through the cloud television.

Community Catering Services

Community Kitchen can provide catering services for owners, but also through the Cloud television network to buy food and enjoy the service delivery.

In addition, the community also includes community temporary nurseries, care services and sanitary cleaning services.

Haier's "ambition"

Home appliance background Haier, hope that through the implementation of cloud Community plan, the entire industrial chain of products are integrated into real estate projects, in order to achieve the differentiated competition with professional property developers, so as to determine the Haier real estate in the era of the core competitiveness of the Internet of things.

Haier Cloud community is understood as Haier home appliances test platform, customer terminals, research and Development Center, transition Platform, Community Shop group, in the promotion of Haier's whole industry chain of interactive integration has been placed high expectations.

From "Red Sea" to "Blue Sea", "cloud community" to real estate as a carrier integrated Haier's existing products and advantages of resources, is to increase the Haier Group industrial chain products value-added business model, and through technology integration and life, consumption, education, medical and other social resources docking, integration of real estate, services, home appliances manufacturing, consulting , commercial supermarkets, network marketing, it communications and other industries, to carry out resource integration, "to achieve from manufacturing to creating, from the building to the house to life." This will be Haier real estate to the service provider transformation of key changes, but also to Haier Group service transformation of the overall strategy of the smooth undertaking.

According to the Haier Real Estate Group Research and Development department responsible person's description, cloud community can be summed up in four words, is the "service model", in a word is "to create a service platform to establish a business model", more specifically: "The use of cloud technology, Internet technology and Haier resources, social resources, to create a cloud service platform, Create a full of artistic experience, representing the new life philosophy of the lifestyle, to promote Haier's real estate products for customers preferred to increase the Haier Group residential industry chain products value-added business model.

Jump out of the "Building house selling House" of real estate development thinking, with jobs-style apple-style resource integration thinking, "house + Community + technology + Services", Haier Group will be real estate, home appliances, smart home, community services, the Internet and the whole society's commercial network through the cloud technology link up to form a "cloud community", Give the real estate brand new value connotation, also make the coverage of the product has a broader extension, in the service blue Sea, Haier Group of this cross-border resources integration also makes this innovation and the world famous Chinese household appliance industry giants found their mission: a lifestyle revolution.

Cloud Community Model

Cloud Bay

Cloud Bay is located in Qingdao Huangdao Phoenix Island Tourist Resort, one phase of the main push double Villa and Garden House, is expected to 2012 sales.

The Cloud Bay Project fully embodies the concept of the Haier cloud community. Popularly said is in the sea of clouds project covered seven cloud: Cable TV, application download, the same city services, community services, intelligent home, Haier Mall, Haier club. Under these seven cloud, the owner can enjoy from living security, smart home appliances, all the time to audio-visual entertainment, network applications of various services, to achieve the "line out, home in your side, people at home, the world is in front of" the goal.

"Cloud Club" is a bright spot in Cloud Bay, about 10000 square meters, the use of "cloud" elements, building into a unique, user-friendly, healthy, living club, to show the new cloud life. The club has set up the Cloud Life Experience Hall, the clubhouse medical health Service, the member system characteristic service and so on. The Experience pavilion represents the core demonstration function display, the Cloud Community service standard function demonstration, the cloud Community core demonstration function display, through these display lets the customer experience the cloud life most intuitively, the promotion Haier cloud community concept. Health service is the use of high-end medical equipment and online communication with physicians to achieve detection, consulting, management and advanced customization services, membership services to provide Spa spa, fitness, catering, shopping malls and other characteristics of high-end member services.