Haier global "Five consecutive championships" is not news

Recently, Euromonitor data released Haier for five consecutive years after the world's first news was burst, Haier has become the world's major media focus. First time, the U.S. "Boston Globe" tracking report, followed by Reuters, Bloomberg Businessweek (magazine), Herald, MarketWatch and other media sites are reproduced, at the same time the news was translated into the country. However, some netizens told the news, Haier is not the world's first news, when not the first is the industry's big news. The words of netizens, although the ingredients of ridicule, but also reflects a fact: Haier since 2009 to 5.1% of the global market share for the first time to reach the world's largest household electrical appliances first brand, has won this award for five consecutive years. According to the latest Euromonitor data show that Haier 2013 global brand retail volume accounted for 9.7%, to achieve the world's first "five consecutive championships." At the same time, in the refrigerator, washing machine, freezer, wine cabinet products market, Haier also remains the first. Some analysts believe that, from the data, Haier, whether in the overall white electricity market or the product line in the field of continuous sound growth, in the global market leading position has been enhanced, so it is the world's first to be dubbed the industry is not news is also reasonable. The reporter interviewed the household electrical appliances industry problem expert Mr. Luo Qingxi, he said that in the fast-changing internet age, whether the enterprise can long lead the key is to continue to innovate the user experience. From this point of view, to get the world's first and become the focus of the industry is not an important direction of enterprise development, based on user demand for continuous innovation of user experience and to provide a subversive solution is the focus of business, and this is the media industry needs to focus on the pursuit of the news theme. The Boston Globe report also confirms this view. In the article, it points out that in the face of the increasingly fierce international competitive environment, Haier's sustained and steady growth is eye-catching, but the most interesting and to find out whether or not the driving force behind it. It is reported that in the networked strategic phase, Haier through a smart home appliances terminal to provide users with a new intelligent life solutions and win the user recognition. In order to provide users with the best intelligent life experience, Haier has built a continuous platform with the user interaction, from the product innovation phase began to interact with the user, due to the interaction generated by a large number of user resources will attract the international top resources to participate in Haier's user experience to meet, and thus form a win-sharing ecological circle, Together for the global user to provide a better life of wisdom, so that users no matter when and where all can enjoy the best experience of the intelligent times.