Haier Group announces the progress of Internet workshop, will realize personalized customization transformation

During this week's Shanghai home Fair, Haier Group announced the progress of Internet factories. Users can match the products according to the requirements of the product plan, production of their favorite products. That is, after the user orders, information to the factory, the factory through the user's personalized needs to manufacture products. and product production and delivery of the entire process visualization, users can see real-time.

"Automated production and user-customized integration, not a simple automated transformation, is the automation requirements and user data linked." "The future will be made by everyone," said Chen City, vice president of Haier Household appliance industry group.
And Haier to the user's custom products and the original market on the channel customization model, brand or series of customization, the market of custom products users do not participate from design to production interaction.
It is reported that Haier interconnection factory front-end is called "Public exchange" user interactive customization platform, on this platform, Haier and users can 0 distance dialogue, users can see through a variety of terminals "birth" of the entire process, such as custom content, custom orders, order offline, such as 10 joint nodes.
So how to solve the contradiction between personalization and scale?
Chen City says modularity can solve the problem. "Cancel the middle of the procurement organization layer, so that the module business and user needs to communicate directly." ”
In the future, Haier only and the first level of the module to sign contracts, management level suppliers. The first level supplier management tertiary, including signing contracts, placing orders, payment and so on.
For example, Haier air conditioning from 265 parts into 12 user requirements module, each module can be free to match.
"With user Word-of-mouth Drive product production." "Chen City said that Haier will achieve the transformation from large-scale manufacturing to personalized customization."
At present, Haier has been built in Shenyang refrigerator, zhengzhou air-conditioning and Foshan washing machine, Qingdao water heater Four interconnected factories, the world's first custom air-conditioning has been in the Zhengzhou interconnection factory offline.