Haier Group Chen Hailin: u+ Intelligent Life Open Platform

December 12, the world's first large-scale conference to explore the industry Internet, 2014 CVW. The industry Internet conference was held in Beijing and was synchronized through the big screen of New York Times Square. The conference was made by the Asia Letter Group, the cloud base and the Chuang-Zhuang economic and Technological Development zone jointly hosted more than 5,000 global it and traditional industry leaders and elites who are concerned about the development of Internet and traditional industries, and explored the evolution of "Internet access to traditional industries", "traditional industry internet" and the technological model and business innovation of industrial Internet.

In the afternoon of manufacturing @ internet forum, Haier Group u+ director Chen Hailin brought "u+ Intelligent Life Open platform" keynote speech. He said U+ 's proposal is based on: the need for the first Haier transformation, the second in the wisdom of the family industry needs a union, a standard to solve the industry can not interconnect such a problem.

Chen Hailin: Hello everyone, I am from Beijing Haier innovation. Mainly to do u+ development platform work, today to share u+ intelligent Life development platform. Let's start with the background and the details above. u+ platform is proposed by Haier, but basically the industry alliance under the leadership of the Ministry of Science and Technology. It's proposed, based on the first Haier is the need for transformation, second, is that the wisdom of the family industry now need such a union, a standard to solve the industry can not interconnect such a problem.

First of all, we use u+ as a transformation, now the manufacturing industry is very difficult, confused period. After the advent of the Internet, manufacturing is not profitable through hardware, the hardware is free, but not money, it may be a thin profit. Haier will not be a hardware-profit model recommended, but also to the service and data-driven business model, so we have to do the development platform, hope that through this transformation.

2nd, now the development platform is particularly many, or fragmented, there is no public level, so I think we according to our advantages, according to our industry accumulation, we can do such a thing.

So before I say a few words, we understand the industry. Now the understanding of this industry, the wisdom of the family industry, should be in the Internet of things after the arrival of mobile boring, intelligent home first landing. With the wisdom of the home before the difference, wisdom home to put forward this concept for more than 10 years. Now the wisdom of the family is beyond the category of furniture. It has been closely related to other industries, such as mobile medicine, which we all consider to be part of the Association of Intelligent Family Interconnection, so its scope is greatly expanded. So in this industry want to promote, or have a place, only to do the platform, can attract more users, more data, whether domestic or foreign, small and medium-sized are aware of this problem.

There are several types of general, the first is foreign, Google is the acquisition of a good system. In addition, through the development of APIs, and gradually become a smart home development platform, now involved in the number is not much. So the apple is very obvious, obviously is based on intelligent home, especially LS device development platform. So Samsung is a half year ago acquired (English), is also based on (English) company combination, deep manufacturing capacity, want to have some in the wisdom of the family.

In addition, our domestic industry, the future is our domestic companies. Because the wisdom of the family as a very wide application of the Internet, actually involves every household, involving each of us, our lives in every aspect, its data is very important, but also may be the economy, the country's many industries, confidential information, in this industry, the state must encourage. But our enterprise has the responsibility in this domain occupies a certain position, makes the domestic best platform. That domestic three in doing, including millet, Jing Dong do is also good, Millet is doing, involved in a lot of terminals, Baidu, Ali, Tencent, Tencent launched micro-letter development platform, including QQ Internet platform.

As a traditional home appliance, Haier goes to the forefront of the comparison, from all points of development. So Hisense including the United States, Changhong, we all have some strategy. There are a number of small and medium-sized companies, now this network of things under the block, want to base on such a platform to find their own positioning, the overall situation is this. So now so many people to do the platform, also shows that the situation is chaotic now, there is no standard to say. The biggest problem now is that there is no standard.

Many people understand that there is not necessarily no standard, there is a possibility of intelligent home, smart home is not a strong demand for users, so now can not get up. I think there are some other understanding, wisdom home, family, today is not strong demand, in the near years are strong demand. Smart phones can surf the internet just started not strong demand, now is not, basically inseparable from it. I think that increasing wisdom is not far from strong demand. Now the biggest is no standard. We solve such problems according to our experience and our ability. We put this way, want to do a completely open platform, is u+ intelligent life open platform. This is generic, also includes some financing, some other platforms, etc., I this is mainly from the technical level of u+ open platform is what.

Mainly includes, one is the interconnection platform, the second our entire large data, as well as the Business data Center cloud platform. The third is a large data platform, in addition, there are a lot of resources content, which includes us, but also includes a third party involved in a variety of resource content, through the previous fully open platform, experience a smart program, medical program. To the user to bring true wisdom of the family's enjoyment.

So u+ time is not very long, it should be said that this is just the beginning of the stage. Our overall plan is divided into 2 years, it is proposed that the March really put forward to u+,u+ Open is how open, then set up the 2-year stage, step-by-step, to see how the steps. First, we originally accumulated the home of the public test, August has been completed. For u+ Open platform Partners, provide some open labs. u+ products have some line up and down the sales channels. 2015 we need a lot of work to do, through these two years of work, by the end of 2015 to complete the overall layout, our ecology is relatively healthy, positive cycle.

Published in March u+ concept, this year held 3 developers conference, March 13 in Shanghai, Shenzhen, October 23, presented a developer conference, the audience is still more.

So the u+ open platform is open and open, and the architecture is simpler, including smart appliances, and this cloud. Why we have such a framework, the beginning of the intelligent product is not a lot of time, so that our smart products can be directly connected to the Internet, not through the mobile phone, direct access to the Internet, report their own parameters, remote can be controlled. Later, the increase in equipment, the need for control center, can be based on mobile phones, a more resources of hardware, such as its smart router, so that the three large formation of the home of small circulation, basically form the LAN interoperability.

To need more services to the cloud, we received the cloud in three ways. We are open based on this system architecture at 4 points.

First, we want our interconnect modules to be used by a large number of intelligent hardware vendors, or by traditional providers. They do not know the interconnection, can quickly traditional to network hardware, network hardware to the transformation of intelligent hardware. Now we are most mature based on wifi.

Embedded in the u+ interconnection protocol. The second Usk is the basic function of implementing user management. The third UGW, this relatively strong hardware carrier, similar to the USPK function. For example, the intelligent router is the Home control center, can realize the user management, the loan management. After the upgrade, we combine the two. Home environment, mobile phones can be as control center, routers can, TV can, they can be common presence. Each one joins, each departure is smooth, transparent to the user, but can provide the best. In a smart router can not cover all of the other room is need another router, these two are how we can use this smoothly.

Four, the open platform on our cloud. Includes two parts, one we open interface, can different protocol terminals to receive cloud. We can connect the clouds with the third cloud. This not only connects us to more things we are not good at, can not do, to expose these capabilities to third parties, let them realize their value. This is what we open at four points, to open these four waves fast.

For participants, hardware vendors can interoperate across platforms, and can quickly upgrade. For software vendors, based on u+, can be very easy to do some personalized, according to the actual scene of the user's embodiment, only consider the software level, regardless of the details below. Through the service provider, you can use this platform to make the content of your services available to third parties. For the user all u+ is completely and check and use.

So specifically, what are the advantages of the open to bring those benefits, the summary is the five major benefits.

All open, fully compatible, many years of accumulation, financing platform, the whole industry chain.

All open has been said, based on our architecture, from four different points can be connected to the u+ platform, at four different points, we fully open, including hardware, software, cloud platform, some information, reliable, testing can be applied to us, or our website download.

The second fully compatible, we now network management support a variety of ways, I do not elaborate. Just now said u+ open, you can download this website, this is (also remember) net.

Fully Open is not compatible with one of the agreements, Haier is a compatible protocol. We are not only compatible with Haier's original interconnection agreement, but also now to be widely used. From the security side, we have some standards with this alliance in terms of security, smart home security, and we hope that this architecture, as well as this Protocol, is highly compatible with all protocols.

Then (O God) is Qualcomm launched to be the standard of interconnection, u+ is its chairman of the level. It's developed by the user control center that we have to develop.

Then 15 years of accumulation, this is Haier do smart home has been done for more than 10 years, this year's selection is the first in the country. So over the years, in some areas of accumulated a lot of experience, this u+ development platform, can be shared with our cooperation platform.

This cloud platform, the time relationship does not speak. This cloud platform we do the entire knowledge of intelligent home management, user, operations management, a very complete framework. Now the equipment includes Haier's network of all the families, especially white appliances. Haier white appliance is the world's first. In addition we have a large number of access to third party terminals. The above can be interconnected, data sharing, interaction.

u+ platform So far, now has produced a lot of equipment, including Haier, non-Haier. The first one is the fridge, then the wine cabinet, this is very small, can only put a bottle of wine, temperature, humidity can guarantee a good taste. There is an air box, but also air purifier, this is the switch, this is the health box, this is the refrigerator detection smell. It's a very small part of it.

Third party is blood pressure meter, can connect to our platform. Through the platform of other data interconnection, combined with the background of services, to provide users with a more comprehensive experience. So this is the watch, through this watch, I said to this watch air-conditioning off, then u+ brand can be closed, through the watch to u+ platform Exchange. There is also a screen of the air purifier, usually 12 square room. By inheriting us (English), it is also based on u+.

The whole industry chain, we from the creative, research and development, support. Financing platform, all the u+ platform products, will be online offline sales, we have experience shop, wired channel support. Financing platform, for small and medium partners, in u+ more creative products, financial support, to help them better use u+. 320 million for the creators to do. There are 5 big platforms.

So far, we have basically finished 2.0 of the work, and next year it will be hard work and 3.0 work to be done. Next year there will be a chance to report 3.0 results. More partners are expected to join the u+ platform. To the end of the user to bring a good experience, time relationship I came here.

Thank you.

(Responsible editor: Mengyishan)