Haier Group will be in the year to implement the total number of 10,000 employees of the layoff plan

Abstract: It is reported that Haier Group will implement a total of 10,000 employees in the year's layoff plan. At present, the company has 70,000 employees, lay off the target to middle-level managers, Haier reportedly hopes to gradually introduce robots instead of artificial operations. Haier Group chairman Zhang reportedly, Haier Group will be the total number of 10,000 employees in the Year plan. At present, the company has 70,000 employees, lay off the target to middle-level managers, Haier reportedly hopes to gradually introduce robots instead of artificial operations. Zhang, chairman of Haier Group, explained that this is a response to the Internet age 0 distance, to the center and distributed management characteristics of the enterprise's strategy, organizational structure and pay changes. According to the current fashion, is to learn "internet thinking." In fact, this overly chasing new concept suggests that the huge business has been lacking in direction.

For a long time, Chinese enterprises are keen to "big", because compared to "do strong", "big" is very easy, is extensive expansion scale. Haier in the Chinese enterprises to go out of the first wave, but also a large-scale expansion of the global, the consequences imaginable. When domestic appliance vendors scramble for sales channels, Haier also set up a nationwide "headquarters-province-city-county" sales network. Of course, the home appliance company, which started out as a refrigerator, eventually went deep into a variety of home appliances production areas, sales scale, sales network went up, but the profit is unsatisfactory. Last year, Haier revenue of up to 150 billion yuan, profit only 6.1 billion, focusing on air-conditioning gree, the United States net profit is 10.8 billion yuan, 7.3 billion yuan.

You can see that Haier has a typical state-owned enterprise characteristics, that is, the scale of the lack of control of the cost and the future of the grasp, and not good at the accumulation of technical advantages through innovation, the market what lively on the past to join the fun, whether it is mergers and acquisitions, diversification or internationalization, the ultimate competitiveness has not Scale "is often vulnerable in times of market turmoil because scale means too much cost." For many enterprises, innovation is not an enterprising spirit, the only concern is the scale. The start of layoffs does not mean that he is no longer concerned about scale, but that there are problems in business, so it is necessary to compress costs to avoid possible losses.

In fact, after 6 years of "home appliances to the countryside", "old for new" policies, such as the overall exit, Chinese traditional appliance enterprises face market saturation, or even excessive overdraft risk, this and so-called "internet thinking" has no relationship, overcapacity will reduce capacity and layoffs. Second, the Internet's impact on the home appliance industry is mainly television, some Internet video content providers through the generation of factories to produce their own brand of Internet smart TV, but the impact is exaggerated, after all, their market share is very low, and traditional home appliances manufacturers can also enter the Internet television field.

Zhang refers to the "internet thinking" is mainly the reconstruction of sales channels, because he saw the success of the electrical business, so to restructure sales, he said in an interview, Haier everyone needs to undertake the internet era of the single, that is, the single one, can not find a single contract termination. In fact, Haier's sales channels are complex, multi-level and inefficient, should be reformed, but too much emphasis on the internet is also the opposite. The reason is that Haier diversified products in the three or four-line city has advantages, as long as cutting costs, lower prices will be competitive. Because the advantage of "Internet" is price. The problem with

Haier is that it has no cost advantage (inefficient management, reduced costs through layoffs), and no technical advantage. Therefore, it is in the industry in the sandwich layer, up to the world famous brand level can not advance, and the following is a large group of local enterprises with cost advantages and it hit price war. Now, however, Haier's choice seems to be to go down against "wolves" rather than breaking the ceiling. The price war will only make itself bleed, only up space, like Samsung, in a few years to become the world's best television manufacturers.

will Haier be able to improve its competitiveness after a big layoff? If blindly immersed in the false "Internet spirit" posture, then the enterprise in the development of ideas, actually more confused than before. (edit Shinaijuan)

Author: Zhangliwei