Haier holding hands easy to, 3 billion investment play car

Haier and easy to, one is the first brand of Chinese household appliances, one is China's largest car platform, seemingly irrelevant two industry boss, but now hand come together, to jointly set up "Haier easy to auto financial services" Company, Haier will be easy to use vehicle platform Chiu Yujia Leasing Company to provide auto financing http:// Www.aliyun.com/zixun/aggregation/36590.html "> Leasing service; As a platform, easy to use car will provide customers and revenue for small and medium-sized leasing companies, so that leasing companies and platform vehicles can continue to profit.

Haier: initial 3 billion investment trip

December 2013, Haier Financial Leasing (China) Co., Ltd. was established in Shanghai FTA, is the Haier Group's focus on industrial financial services institutions. The proposed "Haier easy to auto financial services" Company is Haier financing leasing company and easy to use the car together set up. According to Haier related people, Haier Industrial finance to "internet thinking" to provide innovative financial services, adhere to the commercial ecosystem with the parties to form a community of interests, and build a benign development of the industrial financial ecological circle.

Haier Financial leasing company decided to take the lead and easy to use car cooperation, first of all easy to use car platform Chiu Yujia leasing companies to provide car financing leasing services, capital will no longer be a small and medium-sized leasing company development bottlenecks. As a platform, easy to use car for small and medium-sized leasing companies to provide a solid customer and income, so that leasing companies and platform vehicles can continue to profit, so that capital glow more powerful vitality. "Haier related people told reporters. It is understood that the two sides in this cooperation under the first Tesla Model S share vehicles in this October officially into the Beijing market. And for the details of cooperation, both sides did not disclose.

Reporter learned that intelligent traffic is Haier's strategic target market of industrial finance, Haier Finance leasing company's first batch of funds for business development is not less than 3 billion yuan, "China has entered the industrial Internet era, online integration has been an inevitable trend, mobile interconnection and asset leasing integration is becoming the basis for sharing the economy." The traditional industrial organization way needs the subversive change, the important characteristic of this kind of change is that the light assets and the heavy assets business should be combined and separated. Haier Industrial Finance has developed a ' light asset solution ' for the internet industry, which focuses its resources on technology research and customer experience, and Haier's industrial finance focuses on financial innovation and asset management. "Haier industry finance general manager Zhou Jianzhen said.

Easy to: The opportunity to "save oneself"

Travel O2O can do more and more, and "Tuyere on" car O2O industry is always insufficient. It is understood that the current business about car rental market generally take two models: one is the use of leasing companies own vehicles, employing drivers to operate; the second is to recruit private car owners and vehicles, the car linked to Third-party leasing companies, the driver contracted Labor Dispatch company, easy to use the second mode of vehicles. But the formal nature and legitimacy of this model has always been on the verge of policy, this year, August 12, the Beijing Municipal Communications Committee issued a document reiterated that the private car or other non-leasing enterprises vehicles are strictly prohibited for car rental operations. This makes the driver to join the leasing company model operation of the car rental enterprises encountered a wake-up.

Analysts told reporters, easy to the cooperation with Haier, is easy to "self-help" the inevitable choice. "The business model faces regulatory challenges, the original car rental industry began to choose Cross-border expansion, easy to use the car early into the field of deep, but to hinder the smartphone penetration rate and the use of frequency, the delay has not established a reputation." And the entry of Haier, may let easy to by virtue of Haier's background, capital and other big market, like Ali, Tencent and other investment taxi software. "the analyst said.

Easy to relevant people also said to the reporter, and Haier's cooperation, the fancy is Haier in the industry status. "Through the division with Haier leasing, easy to and Haier leasing jointly established car sharing business ecological circle, will subvert the traditional car rental industry organization and business model." "Easy to use car founder and CEO Zhou Ai said."