Haier Innovation Drive Definition 2013 new pattern of air conditioner

In the winter that was not originally the air conditioner sales season, because of the change in the temperature of the environment to create new consumer demand, but also because the upgrading of enterprise science and technology to meet consumer demand new products, "3-minute greenhouse" as the representative of the heating air-conditioning, opened the 2013 air conditioning industry into the era of technological innovation driven users of the big curtain. This winter of the year of the dragon is colder than usual. The new "lake" crisis is critical to the normal development of China's air-conditioning industry. Reports from the National Information Center revealed that this year, China's air-conditioning market sales, sales fell 28.88%, 26.94% year-on-year, the industry inventory up to 18 million units, compressors and air-conditioning machine production capacity of more than 3 times times the actual market demand, up to 100 million sets mark. With the air conditioning industry in the "huge capacity, high inventory" chill accompanied by the winter of the dragon is the biting cold air. The lowest temperature in Beijing has fallen to the lowest 17 ℃ in 45, catching up with the temperature of the east three provinces. Even more worrying is the continuing decline in the temperature of the city, which is not uniformly heating the south of the Yangtze River. In the traditional sense of refrigeration air-conditioning, only in the summer to detonate the consumer demand for air-conditioning enterprises, in the face of the continuous decline in the temperature of the country's domestic demand for heating air-conditioning, in the end should be how to seize this round of industrial opportunities? Recently, in China Science and Technology Museum new Technology Hall, by the National Information Center "2012-2013 China Air Conditioning market operation situation and Development trend analysis report" released the scene, the reporter saw, a "indoor temperature low to 零下30℃ background can also normal heating" of ultra-low temperature heating air-conditioning, and a "outdoor temperature in 零下15℃ , air-conditioning outlet temperature of 3 minutes to 60.5 ℃ "3 minutes of greenhouse air-conditioning, in the scene after the boot demo quickly capture the hearts of many visitors, have said to redeem this situation. What is the power to let consumers "experience after the want"? What is the power to enable enterprises to achieve "零下30℃ ultra-low temperature super mandatory heat, 3 minutes fast greenhouse"? Whether this will let the market in the cold winter more than a year of China's air-conditioning enterprises, the first in 2013 years to get rid of the winter trouble, out of a rally? With these questions, the reporter launched a market survey. Technological innovation subvert air-conditioning consumption experience "refrigeration is the part, heating is the specialty", this is the air-conditioning. For a long time, many Chinese consumers mention air-conditioning, Lenovo to the "summer refrigeration" for air-conditioning winter heating performance, mostly ignored. This is also directly caused by air conditioning enterprises in the off-season uneven sales, "busy in the summer, Winter Idle", which also caused the enterprise technology research and development and market operation of the convergence imbalance. In this respect, Haier air-conditioning technicians told reporters, "Consumers of the air-conditioning function of the partial recognition, on the one hand, because the air-conditioning from the beginning of the invention is as refrigeration equipment, on the other hand, in recent years the global enterprises in air-conditioning heating performance, has been a lack of revolutionary technological breakthroughs, the market has been a real need to meet consumer demand for heating products. This year, based on the Haier bottom frequency conversion technology limit "0.1 Hertz-160 Hz" ultra wideband fluoride-free frequency conversion technology, to create a "1-minute cold, 3-minute hot "heating air-conditioning." This is the site of the Science Museum in China, causing many visitors to resonate and hot discussion products. A person at the scene to witness the Haier air-conditioning boot 3 minutes after the temperature rises rapidly to 60.5 ℃ experience told reporters, "I really did not think, air-conditioning heating speed will be so fast." If the home to buy a such air-conditioning, winter heating the big problem will be solved. Not only is the 3-minute greenhouse, to bring comfort to consumers, but also include "零下30℃ ultra-low temperature" normal start-up. This solves a long time, in the winter air conditioning people two big puzzles: the heating effect is poor, the speed is slow, the temperature drop cannot start. People familiar with the matter said, "This is precisely in recent years, Haier in the air-conditioning industry with subversive technology innovation to meet the needs of users to promote the concept of enterprise innovation and customer demand for the perfect docking." Through its own scientific and technological innovation driven, the introduction of a series of real users to meet the needs of products, bring them unprecedented use experience, and ultimately build technology innovation and user needs of the double wheel drive system. Around the needs of users, Haier has introduced including a voice remote control, to achieve WiFi-linked functions of intelligent air-conditioning, can quickly remove formaldehyde and remove PM2.5 pollution of health air-conditioning, 1 time times longer life expectancy, performance improvement 4 times times the magnetic levitation central air-conditioning, such as a series of new technology products. In recent years, China's air-conditioning enterprises in the country "from manufacturing to create" industrial policy stimulated, has opened round after another round of technical innovation competition. However, in the senior Household Appliance Observer Hong Shibin, "A lot of enterprise technology innovation is to stay in the stage of self-promotion and hype, consumers do not really feel through the product of this innovation brought about by the great changes." This undoubtedly to Haier air-conditioning around the user needs of innovation to provide a huge space. China's authoritative home appliances market monitoring institutions in the data show: Haier broadband fluoride-free inverter air-conditioning since the listing in September this year, quickly ranked the top three best-selling models in China's air-conditioning industry. This October, Haier air-conditioning industry in the overall decline in the background to become the industry's only to achieve positive growth of the enterprise. Hot air Conditioning lighting industrial upgrading of the lamp to face the unprecedented demand for hot air conditioning, as well as Haier air-conditioning "3-minute Greenhouse" series products in the market to achieve success. Many air-conditioning enterprises are beginning to realize that it is necessary to break the traditional product development and innovation system and establish user-led innovation drive. However, from the "I-oriented" manufacturing to the "user-oriented" creation, is not the strength of Chinese enterprises. More let many enterprises headache is, in the face of the current transient from the market and consumer demand, how from the ever-changing market to find and grasp the mainstream demand? Haier air-conditioning in the above series of "Meet demand" new technology products, a listing will be staged hot sales behind the upsurge, the reporter learned that this is based on Haier air-conditioning in the 28 years since the quality of adherence and technological innovation, and ultimately win the trust of tens of millions of of users. Haier air-conditioning in the recent "search for 28 quality Miracle," the national old user recruitment activities, a group of more than 20 years 0 of the failure to run air-conditioning products continue to emerge, and even a use of 21 yearsSince then still can be normal operation of the old air-conditioning, which also hit the Chinese air conditioner has no trouble running the longest record. "I met a family of two generations in the last 14 years, all keep the Haier air Conditioning Unlimited trust." When the father to buy Haier air-conditioning is recognized by the Enterprise Services, continuous sincere care. Later, the daughter married to buy Haier air conditioning approved is the product technology, in addition to the performance of formaldehyde can avoid the decoration brought about two times pollution, "Haier air-conditioning related to the owner frankly, when we really communicate with these old users will find that behind these people for Haier products, brands and technology recognition is so strong, Ultimately forcing us to meet demand with better quality and newer technological innovations. On the one hand, some demand from the market and consumers can not be really met, rigid demand has not been fully developed. On the other hand, is the enterprise new technology new products listed after the face of "applause does not draw" embarrassment, in the growth trap. Since the external market environment and the double test of internal upgrade transformation, is about China's air-conditioning enterprises in the 2013 competition and growth. "In this year's air-conditioning market, Haier's 3-minute greenhouse series, like a lighthouse guiding the sea, tightly captures the rigid market demand, grasps the market's new opportunities, and lets technology innovation pass to consumers," said Zo, director of the brand, a marketing research company. Indicate the direction of the whole air-conditioning industry to upgrade in the future. In China's air-conditioning industry into the innovation driven by the user-led era curtain quietly opened, to product force to drive consumer demand, to increase demand to promote enterprise growth, Haier air conditioning in the creation of 28 years of continuous quality pilot, began to build an independent growth system to achieve the locking of the success of the lead gene.