Haier President Yunjie: Future Haier may not be home appliance enterprises

"Originally a mention of Haier, must be a home appliance enterprises, the next two or three years to mention Haier is not necessarily a home appliance enterprises." "Come to Beijing to participate in the national" two sessions of the NPC representative of the Haier Group rotating President Yunjie in the interview with People's Daily people's language is amazing. In the internet age, Cross-border integration is not a rarity, but dare to subvert their "main business" of enterprises are few. So, where does Haier's ego revolution start and where will it go?

Pushed the internet strategy ten years ago

Today, companies do not talk about Internet thinking, seems to be a bit out. So, how does Haier, a good representative of the traditional manufacturing industry, understand the Internet and implement the Internet strategy?

In fact, Haier's awareness of the internet age than "millet" "music" are much earlier. Yunjie introduced that as early as 2000, Haier chairman Zhang put forward an astonishing view of "enterprises do not go online to die", to know, in the early 2000, is the most glorious time in China's manufacturing industry, Haier's indicators are very benign, in the rapid development period, everything to good. But at that time Haier has embarked on the transformation of the Internet.

2005, Zhang in Haier Group formally proposed that the Internet as one of the most important strategy to advance, which in the interior caused a big shock, "Zhang always put forward, we also have a doubt, so big adjustment, OK?" Many of Zhang's decisions are very advanced and we believe in his direction very much. But is it going to be so fast at this point in time? Is it so urgent? I also have doubts, including myself, but in the process, we found that the Internet transformation is not a simple way, is the change of thinking, is that you can have a new way of thinking. "Yunjie said.

Haier's internet revolution

After establishing the leading idea of internet transformation, Haier began to change in real sense. "It is difficult," Yunjie recalls, "the original enterprise production products, production of products and marketing, Haier has been very familiar with, and very effective." Now it suddenly becomes no user interaction, the product can not be produced. Without production, how can users interact with each other? This is a conundrum for all the Haier people-how to break the ' habit ' of manufacturing.

Yunjie pointed out that the Haier people after exploration, in the Internet era, there are several changes: first, to center, not to enterprise-centric, but should be user-centric. The second is to open, to be closed, can not be closed within an enterprise, but should open this resource, the global as an innovative resource to meet the needs of users. At least a lot of enterprise employees have recognized, and gradually transformed into Haier's "gene." Now what needs to be done is through the transformation of thinking, can create a detonation effect, to achieve market leadership, this is what Haier is doing now.

Haier's future is not necessarily a home appliance enterprise

Back to the beginning of the sentence "The future mentioned Haier may not be home appliance enterprises." Yunjie to this sentence to give his own interpretation, he believes that the past Haier is the manufacture of products and manufacturing appliances, now the company is a manufacturing "creators", Haier Group is transforming into a incubator platform, it is a customer incubator. It set up an open platform, there are creators come in, there are resources to come in, there are users involved, is a big innovation platform.

Recently there is a "85", the use of Haier's platform, successfully hatched a new project. From the user, found that most parents against children long time to watch TV, so developed a "ISee mini", small spherical projector, convenient to watch at the same time very healthy. Through Haier's platform, contact in the Silicon Valley introduction program, find the U.S. Texas Instruments as resources, in Wuhan Optics Valley do production layout. Haier itself does not have this product, but through integration, forming a large platform, made a very good micro-projection and home theater, in the market is very popular.

Under Haier's "Create guest" system, any individual or organization can participate in and share the benefits of the gains. "If there is a good entrepreneurial project, if the user needs, we will immediately match the resources, VCs also follow up, management also follow up, the enterprise also into a hatching project." Haier, the enterprise, it is the platform for the constant incubation of customers. At present, Haier has successfully hatched two listed companies, one Qingdao Haier (600690), and the other is Haier Electric (01163HK), are very successful examples. ”

Haier's three employees, noted that the current market of the game notebook can not meet the demand, so the development of a set of solutions, Haier in the system, the rapid access to the Haier Group incubation funds, with less than two years to achieve a scale of about 1 billion yuan, successful from a "migrant" into the "entrepreneur."

Yunjie finally this concludes Haier's Internet transition target: In the future Haier Group is no longer a manufacturing company, but a manufacturing company.