Haier Refrigerator: Entrepreneurship 29 years 24 years in China's first

In China and even the global industry has formed a consensus: the refrigerator first thought of Haier. As a brand with a history of only 29 years, Haier Refrigerator has undoubtedly become the most eye-catching star in the refrigerator industry and the first position of the profession. Recently, the domestic authoritative market research institutions in the first 5 months of this year, the refrigerator market data show that Haier to nearly 30% market share leader, the market share almost with the No. 234 place and equivalent. This means that Haier 24 successively ranked first in China, become China's refrigerator industry well-deserved "eldest." 24 ranked first in China if the development of the refrigerator industry compared to a sporting event, then in this fierce competition Haier has grown into a strong "often wins the championship", and constantly refresh their record, leading the refrigerator industry transformation and upgrading. The athlete competes for the champion by is the perfect strength and the athletic skill, the Haier relies on is the perfect product quality. 1988, Haier relied on quality innovation to take back our country's refrigerator industry's first National Quality Gold Award, the Chinese refrigerator industry in the quality of the benchmark, and completed from the introduction of technology to the transition of independent innovation, and continuously through technical innovation leading the industry trend. The 1980s, Haier launched Asia's first four-star refrigerator, and the achievement of the Chinese refrigerator industry four-star refrigerator standards; In the 90 's, Haier has launched the first CFC-free energy-saving refrigerator, the first antibacterial refrigerator, the first soft refrigeration refrigerator, to become the leading industry upgrade products; into the 21st century, Haier refrigerator by China's leading to the world's leading leapfrog, has launched the world's first French to open the fridge, drawer-style three refrigerators and other revolutionary innovative products, to promote the global refrigerator industry changes in the important force. The 2008 global financial crisis, the economic situation turbulence, high production costs and continued low demand for household electrical appliances enterprises are facing enormous challenges, many enterprises in the economic fluctuations under the impact of market performance decline or even loss, Haier has maintained a steady growth. September 7, 2010, Haier World's first refrigerator in the Italian factory line, which is marked in the global refrigerator enterprises, Haier in the shortest possible time to achieve world-class production and marketing scale, the fastest growing industry, the largest multinational refrigerator brand. This also marks the Haier refrigerator into the global user "multiplier era." Starting from 1984, Haier has only 26 years to achieve 100 million units of production and sales, Haier refrigerator into different countries around the world. With high-quality differentiated innovative products, Haier has won the favor of global users, and global user choice and recognition has also achieved Haier refrigerator market absolute leader of the status. An enterprise affects an industry overview of the development of China's refrigerator industry can be found, Haier's every innovation, are walking in the forefront of the change in demand. And can support Haier product strategy leading industry, it is Haier to demand keen grasp ability and leading technical innovation ability. In the internet age, there is no accurate grasp of user needs and the ability to quickly meet demand, enterprises, even if the largest scale is difficult to leadThe change and transformation of the industry. To lead the industry-free frost-free refrigerator, for example, for users of the refrigerator easy frosting, easy to chuanwei, fresh-keeping bad complaints, Haier in 2010 launched the industry's first three-door air-cooled refrigerator, in the mute, energy-saving, air-cooled technology and other fields to achieve a major breakthrough, the end of the refrigerator frosting history. Haier Refrigerator has not ceased to innovate the pace of user experience, the current Haier launched two doors, three doors, open door, six door, such as a full range of frost-free refrigerator, leading the refrigerator industry into the 3.0 era of frost-free. Statistical data show that 2012, Haier frost-free refrigerator market accounted for up to 47%, almost occupy the frost-free refrigerator market for half of the market, to become the most popular in the cream of the refrigerator's largest thrust. From the sales, Haier Frost-free refrigerator Sales breakthrough 5 million units, sales exceeded 30 billion yuan, and led the full range of product sales promotion. In the internet age, in order to keep pace with the user clicks, Haier is accelerating to the platform-oriented enterprise transformation, integration of global advantage resources to meet the dynamic needs of users. On the basis of this, Haier Refrigerator relies on the group located in China, Asia, Europe, America, Australia set up the world's five research and development centers, to achieve world-class user resources and world-class professional resources of efficient, seamless docking, to ensure that Haier continues to create innovative products users need.