Haier will transform from manufacturing to create

2015 economic arteries of the NPC and CPPCC

"Now when it comes to Haier, it is a home appliance enterprise, it is manufacturing products, the future development direction of Haier is to create a customer." Recently, the National People's Congress, Haier Group rotating President Yunjie received an interview with the south, about Haier's high-profile transformation, Yunjie said Haier in the establishment of two platforms, one is the investment-driven platform, one is the user pay platform.

Industry 4.0 is a new subject for Chinese manufacturing, Yunjie said, which is a big challenge, and Haier is exploring "interconnected factories". In the two resolutions, the proposal is to encourage Chinese manufacturers, especially small and medium-sized enterprises, to integrate into the Internet and accelerate the transition and upgrade by promoting the development of the B 2 category B Trans-boundary electric power platform. In its view, whether the industry 4.0 or snapping up the toilet seat, behind the refraction of the Chinese brand is the plight of the lack of manufacturing.

Exploring interconnected factories under the industry 4.0 boom

South: In the past two years, the European and American countries in the industrial transformation, many factories from Asia to return to the country, what do you think of such a phenomenon?

Yunjie: This is a big challenge. China's manufacturing industry has two orientations, the first is to move outward from Vietnam and Southeast Asia. Labor costs are rising in China, and labor costs in Vietnam and other fields are lower than in China. This reflects a problem that China still lacks its own brands, China's manufacturing home appliances mainly OEM, where low-cost, high efficiency choose who, so the manufacturing has no initiative, which also put forward a warning, China must become a brand power, must develop their own brand, no brand pressure will be more and more big.

The second direction includes returning to the United States, Germany and other regions, although China's labor costs rise, I do not think China's labor costs will exceed the United States. Why would they move out? Because they are automated, intelligent, unmanned, less use or manual, so that cost efficiency greatly improved. Take a water heater for example, it is made in China and made in the United States, the cost of the United States is less than 20% lower than China, because it is achieved through innovation, which brings China a new topic, that is, China in the Industrial 4.0 environment, how to go? Haier explores (the road) is "interconnected factory", "Interconnection factory" is the necessary conditions for automation, intelligence and unmanned, sufficient condition is that users can participate in product design, and even product manufacturing interaction, with the user has a direction, with intelligent, automation has this condition, the real formation of "interconnected factory" concept , I believe it will be a great direction for China's manufacturing industry.

Nan du: manual reduction greatly increases efficiency, but from another perspective, most employees will lose their jobs, what do you think of such a contradiction?

Yunjie: This is also a big problem. Enterprises must be competitive and efficient, not for employees in the enterprise work, give up their own efficiency. But companies cannot push the cuts in technology advances to society, Haier does is to build ecosystems, such as a washing machine production line from the original more than 90 people, into unmanned factories, and then put most of the staff into the service ecosystem, Haier ecological circle of entrepreneurs, they can entrepreneurial platform for entrepreneurship. Although their relationships are not in Haier, they create a chance for them to work and develop. For example, in the market to push the small micro, a total of 90,000 vehicles, each car has a driver, a installation worker, light a car small, to provide the community with 180,000 people's employment. We have many other ecosystems.

Transforming and setting up an enterprise platform

South: Haier transformation, put forward the concept of creating a guest, now progress?

Yunjie: The concept of the "independent management Body" has been reflected in the independent management body and create a relationship between the successor, in the independent management body based on the establishment of a customer incubation platform, so that each creative, intelligent people on this platform can play.

From the point of view of customers, we mainly set up two platforms, one is the investment-driven platform, one is the user pay platform. Investment-driven platform is to have a good project, enterprises can invest in incubation, management can follow, the purpose of this investment incubation is not only investment money, but also the main open resources, system open, the first-class creators and resources to attract in. The second is the user pays the platform, is not the enterprise examines creates the guest, but completely by the user assessment of the customer, the project to do the user viscosity more and more high, users more and more good reputation, so that the project in accordance with the Internet, not only the enterprise value, but also the network value, so the probability of success of the project and entrepreneurial success is also very large.

For example, three 85 employees put forward the Thor game this project, our business investment hatch, they also followed a little money. Less than two years to do the industry second, VCs also began to enter.

South: What is the relationship model between the platform and Haier?

Yunjie: Haier itself becomes a platform for the creation of an investment incubator. Haier Group has a platform, at the same time below there are two listed companies, one is listed in Shanghai, Qingdao Haier, it is around the intelligent home to do the incubation platform. Haier, a listed company in Hong Kong, is an interactive platform for value, and Haier Group plays a role in the largest incubator platform.

Haier Group in this large platform has three platforms, a platform is the H ope platform, the platform is mainly to bring the global user needs together. At the same time, the world's first-class resources to bring together, so that the demand side and resources to form a full interaction, interactive process, will be born countless good ideas and good projects, is a create a customer project platform. The second platform is the platform for Foreign exchange, the project will be born after the platform to foreign exchange, VCs and project side interaction, I believe that there are thousands of VCs to look at, they will choose which project investment hatch, this is not Haier in the drive, but is completely market in the drive, VC and Project Exchange. This is a platform for financing and investment. The third platform is the Sea cube, is to create a community, to share, create experience, experience and management ideas, we interact in the process of continuous improvement and development. Three platforms complement each other and operate in an integrated manner.

Grabbing the toilet lid reflects the dilemma of Chinese brand lack

South: Recently we have been talking about toilet lid and rice cooker thing, as a leading manufacturer of household electrical appliances, do you think the Japanese rice cooker is good? How does this phenomenon give China's manufacturing industry a thought?

Yunjie: My household rice cooker is Haier's rice cooker, has not used any other rice cooker, there is no way to answer you, only used to know. However, this phenomenon can reflect two problems, one problem is the consumer demand for quality never end, food safety is a big problem. There may be some people do not trust the current domestic products, why not trust? It must be that consumers have encountered problems during their use. How many years after the melamine incident, still has a great impact. Anyway, this gives us a wake-up call, all enterprises must be quality as an enterprise vitality, responsible for consumers, but also for your business.

The media said the toilet seat snapped up in Japan was made in Hangzhou, which was made in China, but it was put in Japan, with a Japanese brand. This reflects China's lack of its own well-known brands, can not rely on the foundry, do not have a way out of the foundry, no value-added, we must create China's own brand. Therefore, from the national level, from the enterprise level should think about how to create a brand of their own, it is imperative.

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Yunjie's motion has three directions: electric trade fairs, home appliances recycling, and concern for children left behind. On the development of the electric business, Yunjie proposed two motions, including the proposal for speeding up the development of the rural electric business logistics platform and the proposal on encouraging the development of business-to-business platforms.

On the rural electrical business logistics, Yunjie suggested that, first of all, the State focused on supporting enterprises above the scale to establish the integration of rural circulation platform, to achieve entrepreneurship, full innovation demonstration projects. Secondly, we should push forward the construction of rural electric business logistics system from the State policy and resource allocation. It is suggested that the country can train a group of rural electric business logistics demonstration enterprises and projects. Third, the establishment of rural electrical business logistics service standards and norms. On the development of Business-to-business platforms, Yunjie the focus of this proposal is to encourage the development of business-to-business platforms. By promoting the development of business-to-business platforms, Chinese manufacturers, especially small and medium-sized enterprises, are encouraged to integrate into the Internet and accelerate their transformation and upgrading. By providing policy and financial support, the Government will build up a strategic demonstration project with China's well-known overseas brands to accelerate the development of new business models, such as business-to-business Cross-border electric platforms.