Haier's air conditioning legacy 28 years of innovation miracle

Reporter notes: A very meaningful 0 distance research in China, 28 years ago, air conditioning consumers are undoubtedly the era of high-end consumer groups, the reason they chose Haier air-conditioning is generally because of Haier's brand value, is a pure sense of choice. And with the passage of time, Haier air-conditioning after years has always been the same durability and considerate companionship, making these old users eventually become the real meaning of Haier air conditioner loyal fans. The significance of the air-conditioning for these old users, not just an item, the intimate companionship of this product has become an emotional companion. And for the second generation and even the third generation of these families, the air conditioner is a beautiful emotional sign of growing up with a warm memory. For enterprises, such an emotional symbol is its most valuable wealth. Haier air-conditioning related officials said that the collection of old users of 0 distance research let the Haier people deeply feel the brand expectations and loyalty, feel the enterprise innovation and development of responsibility. about why to launch this search for old user activities, Haier air conditioning related officials said, through the search for old users, telling the old user and Haier air conditioning warm story, the actual product technology, quality of a 0 distance research, This is not only the user to witness Haier air-conditioning 28 years of excellent quality and strong scientific and technological innovation strength of a valuable opportunity, but also conducive to Haier air-conditioning further upgrade technology and quality, for more Haier air-conditioning new and old users to provide higher quality products and use experience. Over the past 28 years, the 0-distance contact that spans time has warmed and moved for ever. Hard to find those loyal and look forward to cherish that respect and love, adhere to the consistent innovation gene, Haier air-conditioning warm story has been on the road, and then started again and again. Haier air conditioning, heritage 28 years of innovation miracle a company with a deep sense of responsibility to consumers knows that the relationship between him and consumers originated from the purchase, and deep. 28 years have passed, and the time is new. Recently Haier air-conditioning for one months "looking for the 28 quality Miracle" National old users of the collection activities, the event since November 1 began, lasted one months. This short one months of search activities have harvested all over the country, tens of millions of old users and Haier air-conditioning warm story. The interconnection between brands and consumers is highlighted by these warm stories one by one. This activity, the old user harvest is accidental brand concern surprise, and Haier air conditioning through this 0 distance research and transmission of the user's commitment to the quality of the unchanged and innovative genes. "Antique Class" air conditioner story The normal service life of air-conditioning products is 8-10 years, but in Haier air-conditioning on November 1 launched a one-month "search for 28 quality Miracle," the national old user collection activities, but there are many old users of their own use of more than 10 years, more than 20 years of Haier air-conditioning. Chengdu, Mr. Yang a 20-year use of air-conditioning has been "antique grade" products, has been working well. These examples let the nation's consumers in the sharing of Haier air-conditioning users of the warm story, but also witnessed the Haier air-conditioning always likeAn excellent quality. These are all over the country, tens of millions of old users and Haier air-conditioning warm story, no one is not with the Haier air-conditioning from the user needs of the innovation and the quality of the product adhere to closely related. "Home a lot of things have changed several times, even the same period to buy foreign brands of microwave ovens are broken, only that air-conditioning is not willing to change, still continue to work." A Haier air conditioner from Qingdao users ' home has become the witness of the longest service life. The Haier air conditioner that he bought in his home in 1991 is still functioning normally. Claiming that the product quality and brand has harsh requirements of the Shadezong, has always been for the purchase of products are inclined to foreign brands. Only currently in the purchase of air-conditioning, the choice was also called "Green Air (Haier air conditioner predecessor)" Brand air-conditioning, which also in his heart deeply branded the Haier brand is the impression of high quality, now this unit has been working 21 years of Haier air-conditioning has not "retired." As one of the most veteran users of Haier's air conditioner, currently living in Beijing Changping Yang Chunzhen early in 1987 for the home of the old courtyard to buy two Haier air-conditioning, in the following 25 years, the new house moved to the home, daughter married, granddaughter was born, Haier air-conditioning has always been Mr. Yang's preferred products. Not only that, for the relatives around, friends, neighbors, Mr. Yang also take the initiative to assume the Haier air-conditioning "star spokesperson" responsibility, and actively recommend and let them also become Haier air-conditioning users, realize the "big brand, high-quality" products to share together. "14 years have passed, I still can call out the same year for my service Haier Sales officer name-Cao Hui", Changlin from Nantong, Jiangsu Province, revealed that since 1998 Haier has become the user of air-conditioning, the Haier Direct Sales staff enthusiastic initiative of the service infected, so that the user experience to Haier for customers to take the "pre-sale as enthusiastic" Value service attitude, so also to the Haier brand has deep feelings. 14 years later, Changlin again with his daughter to the Haier air-conditioning showcase before, for her daughter's home to choose a haier air-conditioning. "Haier air-conditioning is not just a good person, good products, better service," Changlin said, our family will always be concerned about and support the development of Haier air-conditioning. and have to mention that in the choice of Haier air-conditioning in these families, the second generation of third generation also naturally has a loyalty to Haier air-conditioning. Wang Hechong, Shenyang, said proudly, "a few days before the heating, I at home to the baby shower, the air conditioner open, the child nothing!" The air conditioner is not a new product, but an "old" Air-conditioner installed 14 years ago. The 16-year-old Haier air conditioner has witnessed Wang's filial piety to his family. 1998, Ms. Wang is still a junior high school student, she did not know, this year Haier air conditioner's leading frequency conversion technology won the National Science and Technology Progress Award awards. At that time, parents in order to give her a more comfortable learning environment, is going to buy a home air-conditioning. Because the Haier washing machine used at home has left a very good impression on them, and Ms. Wang likes to watch the animated cartoons at that time."The Haier brothers", the last family decided air-conditioning also bought Haier. Because of the housing huxing problem, unable to install two hosts, they bought a new listing of a drag two air-conditioning. China's first one to drag two air-conditioning, is born in Haier. After the air-conditioning installed, the family's living environment has improved greatly, Ms. Wang also deeply felt the parents of her love. The new air-conditioning, this family brought a new "fun", Ms. Wang's mother is afraid of cool, the father is afraid of heat, the old two mouth for air-conditioning temperature competition to rob, to now these have become the family's most warm memories. 2011, Ms. Wang from the original junior high school students into a happy bride. Decorate new house to buy home appliances, Ms. Wang and husband did not hesitate to buy a full set of Haier's home appliances, including two Haier's formaldehyde air conditioner. "Just decorated the house must have formaldehyde, in consideration of the child's health, we deliberately choose to buy the Haier in addition to formaldehyde air-conditioning, this air-conditioning with the exception of formaldehyde detection remote control, can quickly test indoor formaldehyde concentration, formaldehyde exceeded the words can automatically remove formaldehyde." It's perfect for our new house. The quality of Haier we believe, take my mom's home air-conditioning, 14 years, never bad. "The new air-conditioning installation, but also let Ms Wang sigh Haier's service." "See the house has been decorated, I love clean, Haier's installation master first with tape fixed wall, to prevent debris, dust fall." When the air conditioner is installed, the house is spotless! A year later, the small life came, in order to take care of the children, the mother of the child received the old House, the 14 before the old air-conditioning began to provide warm service for the third generation. In these content is true, experience and feelings of different stories behind, but have the same answer: Haier air-conditioning quality reliable, brand trustworthy. As the Nanchang Huang Pharmacy related Responsible person said, each time sees "the inheritance hundred years, accompanies the health" This flower shop management signboard, can not help admiring 11 years has been working for our big pharmacy silently thousands of Haier air-conditioning. Good effect, good after-sales service, Haier this brand has and our pharmacy like the pursuit of a century of quality spirit, it not only with excellent quality for our service quality escort, but also encourage us to continue to go on, is our service quality on the good example. Innovation has been on the road throughout the past more than 30 years of China's air-conditioning industry development process, after many industry reshuffle and reorganization, from the initial Chiu Yujia Enterprise market Melee to the three big unified, Haier air-conditioning by virtue of its own quality of the always adhere to, the technology at any time to innovate in the market to create a series of " 28 led the industry trend, 25 users faithful Trust, 21 products without fault operation "industry miracle." The Haier air conditioner, which has repeatedly created miracles, does not consider it a miracle. As a leader in China's manufacturing and upgrading to China, in the Haier air conditioner view, "This is not a miracle made in China, this is only Haier as the world's first brand should bear the social responsibility, should pay the innovative input, for the high quality of the insistence that we are in half a century this year or even longerWill not change the promise. " Industry insiders said, Haier air-conditioning can win many old users love and trust, the key lies in the constant pursuit of technological innovation and product quality control to meet user needs, innovative user needs for the development of power, adhere to provide users with comfortable and durable air-conditioning products. This is not only Haier air-conditioning is always the same creed, but also to create the old user Loyalty magic weapon. Since 1985, China's first split-style air-conditioning, 1993 successful research and development of China's first inverter air-conditioning, 1995 to create China's first one-drag two-way air-conditioning, the three "first" marks Haier's achievements on the road of innovation, It also gives Chinese consumers a deep and specific impression of what is a high quality air conditioner. Especially in 1998, Haier Inverter technology won the first national Science and Technology Progress award of China's air-conditioning industry, which let Haier air-conditioning in 28 years harvest more and more high user loyalty. At present, Haier air conditioning through technological innovation and development of the success of 0.1 Hertz-150 Hz broadband CFC-free technology, this technology for consumers to bring a 3-minute heat of the warm experience again set off a buying spree, according to the latest monthly data show that Haier air conditioner sales growth of up to 35.47%, Is the only brand growing brand, and by virtue of this new technology, its new products listed only one months, sales have occupied the top. According to professional analysis, Haier air-conditioning can reach the 3-minute speed of the function of heat and energy-efficient effect, it is the adoption of the world's most advanced broadband CFC-free frequency conversion technology to achieve 0.1 Hertz-150 Hertz Broadband operation, to bring consumers a 3-minute hot warm experience and energy-saving 60.5% low-carbon life, In 2013 cold years before and after the launch of an energy-saving inverter air-conditioning sales boom.