Haier's innovative technology leads China's air conditioning enterprises to occupy the global commanding heights

Recently, the FT published an article saying that Chinese companies are awakening to innovation, the general trend is to compete through innovation, in the area of consumer goods, the Haier Group as a representative of China's enterprises are strengthening innovation, expand outside China market, and gain a competitive advantage in overseas markets. And in the recent Boston consulting Company's "2012 Annual report of the world's most innovative companies," also showed that in the top 10 seats, from China's Haier ranked eight, ranked "consumer goods and retail" field first, but also the highest ranking of Chinese companies in the list. This shows that as the world's first will be in addition to formaldehyde, in addition to the PM2.5 technology applied to the air-conditioning industry in the field of home appliances enterprises, the world's first in the Internet of things, intelligent technology to successfully use the air-conditioning enterprises, the world's first innovative innovation platform for product innovation, its continuous innovation factor has led China's air conditioning industry really came to the forefront of the world. Haier air conditioner launched the application of broadband CFC-free frequency conversion technology of the full range of products by the consumer's pursuit of constant innovation in the development of air conditioner under the Haier spectrum the important chapter in the history of the 80 's Haier developed China's first split-style air-conditioning, the first "air-conditioning" concept into China. 1993, China's first AC inverter air-conditioning research and development marks the early opening of China's air-conditioning "AC frequency conversion era." In the air conditioning technology at that time, Japanese enterprises are the pioneer of the research and development of inverter technology, in a long period of time, domestic enterprises in the air-conditioning frequency conversion technology research and development and applications can only hope that the Japanese brand Xiang. Until Haier from the introduction of technology to independent research and development, with the "frequency converter" unremitting efforts to explore the spirit of the study issued the first inverter air-conditioning, only to break the Japanese brand control of the industry technology development of ice, for domestic air-conditioning frequency conversion technology history of the most important chapter. As the leading and benchmarking enterprise in China's home appliance industry, Haier has always been driven by consumer demand technology innovation, technological innovation Drive product innovation, 1998 China's first DC inverter air-conditioning in the advent of Haier, the technology has won the first national Science and Technology Progress Award in China's air-conditioning industry. 2013, Haier air conditioning pioneered broadband CFC-free frequency conversion technology again to promote China's variable frequency technology into the "broadband CFC-free frequency" era. The opening of this era once again proves that innovative products are the only form of leading technology. Relying on the frequency conversion technology innovation breakthrough, Haier air-conditioning allows users to enjoy in the summer 1 minutes of cold, winter experience 3 minutes of the use of heat effect. In energy-saving, Haier air conditioning energy efficiency level than ordinary inverter air conditioning 60.5% increase, is currently the world's most energy-saving products. Modeling innovation subversive industry traditional Haier lead the world air Conditioning competition pattern change the user's rising personalized demand and consumption experience is becoming an important basis for innovation of household electrical appliances, to identify whether a product is the international leader, in addition to technical functional level, Modern industrial design, represented by appearance innovation, has also become an important index to judge the innovation ability of enterprises. 2012, Haier by virtue of its research and development of Emperor Bottle series air-conditioning, access to the industry's only "tenCreate new Product Award "and" Red Top award ". Emperor bottle air-conditioning products from square to round the subversive innovation of air-conditioning history has epoch-making significance. This innovation is not only a kind of challenge and subversion of Haier air conditioner to traditional cognition and traditional usage, but also open the new idea of innovation of air conditioning technology completely. In less than 30 development process, Haier air-conditioning through the demand-driven innovation concept, the global user demand for accurate grasp, has been access to the global, including Europe and the United States and other developed countries to recognize the user. As the exclusive home air conditioner supplier of the second-largest U.S. retail channel target, 2009, Haier Air Conditioning has won the world's first ETL (in Europe and the United States enjoy a very high reputation of the U.S. Electronic Testing laboratory) certification. In the United States authoritative magazine "Consumer Reports" (consumer report) on the local air-conditioning energy-saving, comfort and other five comprehensive performance test, Haier ranked first, and four consecutive years was rated "Best Buy." This series of recognition is undoubtedly the Chinese enterprises in the global competition platform how to grasp the right to speak to provide a self-confidence and can learn from the template. From the development of domestic first air-conditioning to stabilize the industry first, and then to continue to innovate for the industry to explore new development path, until now rely on China, Asia, Australia, Europe, the Americas set up the five major research and development centers, become the global technology resources integration of the fastest enterprises, Haier for China's air conditioning enterprises to the international arena to provide an innovative development path, more global coverage of the most complete network of rapid and accurate collection of consumer demand, leading the air conditioning industry product innovation trends, representing the future of technology and product development direction, occupy the global technology and product innovation in the commanding heights.