Haiming: Financial needs to grasp the strategy of brand communication in the era of large data

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September 4-6th, 2013 China International Financial Brand Forum held in Shanghai. CCTV Advertising Operation Center deputy Director Haiming speech. Beijing Zhao Photography

September 4-6th, 2013 China International Financial Brand Forum held in Shanghai. CCTV Advertising Operations Center Deputy Director Haiming 5th, said that the internet is rising, big data era has come, China's financial market is facing new opportunities and new challenges, in order to better meet this challenge, we need to grasp the brand's communication strategy.

Haiming said that the current Chinese economy is transforming, the Internet is rising, the era of large data has come, China's finance is facing new opportunities and new challenges in digital marketing, in order to better meet this challenge, we need to grasp the brand's communication strategy.

"The high value of financial products determines the high authority of the communication platform." Especially in the media fragmentation, the information sea quantification today, the big public communication platform, because its authority is becoming the scarce resource, becomes the financial brand dissemination highest platform. Haiming said that the tenth year of China's Financial brand Forum, a decade of grinding sword, along with the great development of China's economy, China's financial industry has undergone tremendous changes.

Haiming, China's economy ranked seventh in the world ten years ago, and ten years later, China's economy ranked second in the world. Ten years ago, the world's top 500 Chinese financial enterprises only 5, ten years later today, has been updated to 13, and many for the top.

2013 China International Financial Brand Forum is jointly sponsored by Merchants Bank, Sunshine Insurance, Guotai, CCTV, Tencent Network, China Business newspaper, etc., the forum has been held for 10 years, this forum theme is "digital Financial era: Opportunity and challenge".