Hainan Agricultural products dealers reached 1600 first-quarter sales of 1.5 billion yuan

Absrtact: Reporter yesterday from Hainan Province Agriculture Department learned that in recent years, Hainan Province agricultural products e-commerce development rapidly, at present, Hainan Province engaged in Hainan agricultural products electric business enterprises up to 1600, in the first quarter of 2014 Hainan agricultural products online sales increased significantly, up to 1.5 billion yuan,

Reporter yesterday from Hainan Province Agriculture Department learned that in recent years Hainan Province agricultural products e-commerce development rapidly, at present, Hainan Province engaged in Hainan agricultural products electric business enterprises up to 1600, in the first quarter of 2014 Hainan agricultural products online sales growth, up to 1.5 billion yuan, the annual sales are expected to reach 6 billion yuan.

December 12, 2013, "Taobao features China Hainan Pavilion" on-line operation, this is the eighth provincial-level special pavilion opened in the country. This is the Hainan Province Agricultural department to better solve the problem of agricultural products sales, and strengthen the docking with Alibaba Group, through the government, Taobao, operators tripartite cooperation to build online agricultural products sales platform, the purpose is to carry out agricultural products network electronic promotional activities, the realization of agricultural products trading from physical transactions to the virtual market changes, Open a new era of agricultural products in Hainan.

According to the introduction, and to better promote e-commerce development of agricultural products, government departments not only strengthen the docking with Alibaba Group, and jointly create "Taobao characteristics China-Hainan Pavilion" Third-party electronic trading platform, and through Hainan agricultural products quality Safety Supervision 3G project construction, in line enterprises to establish agricultural product quality safety traceability system, Build the brand agriculture construction. At the same time, take the "government-led, enterprise operation" model. "Characteristics of China-Hainan Pavilion" construction in accordance with the "government-led, enterprise operation" Thinking, strengthen the role of operating enterprises, explore new sales model.

In addition, the government departments to support operators to improve logistics and distribution capacity and strengthen personnel training, strengthen network publicity, promote the brand of agricultural products, Hainan Province Agricultural Department to arrange special funds as a network marketing activities of publicity costs, Taobao homepage, Sina, Baidu and other mainstream network media marketing, aroused a strong response in the community. In addition, the formulation of policy measures to support the development of agricultural products E-commerce, supporting a good foundation, potential, fast growth of E-commerce enterprises, and constantly innovate, accelerate development, bigger and stronger. Hainan Provincial Finance Department, June Nong (2014) No. 846, the text stipulates that the use of Taobao Hainan Pavilion, such as the provincial government of the agricultural sector identified E-commerce platform, publicity or sales of Hainan agricultural products, according to the number of units on line and sales awards, of which each of the online units awarded 20,000 yuan, while the sales of more than 1 million yuan , the award of 1% per cent of its sales is no higher than 500,000 yuan. Self-agricultural web site, annual sales of more than 1 million yuan, according to its sales to give 1.5% of the reward, the highest no more than 500,000 yuan.

As of the end of November this year, Hainan Pavilion settled in 608 businesses, marking 204 stores, more than 9,120 products, marking more than 2,354 products, the establishment of local geographical identification product number 156, sales reached 379 million yuan, April 2014 Hainan Pavilion comprehensive data ranking successively won the first in the country, was named "Taobao Characteristics of China" section of the first demonstration hall, led the Hainan Province agricultural products rapid development of e-commerce.

by Hainan Southland Group 2010 to build the "impression of Southern Taobao department" after four years of development, is expected to exceed the sales volume of 100 million yuan this year. At present, Hainan Province engaged in Hainan agricultural products electric enterprises up to 1600, in the first quarter of 2014, Hainan agricultural products online sales amounted to 1.5 billion yuan, a substantial increase, and last year's annual sales of 4.6 billion yuan, is expected to reach 6 billion yuan this year's annual sales.

According to the introduction, the development of agricultural products e-commerce, promote the seamless docking of production and marketing, and promote the vast number of farmers order awareness and brand awareness, led to the development of industrial linkage, the realization of farmers income.

However, Hainan Province Department of Agriculture Department of Marketing related to the Director also pointed out that, although in recent years Hainan Province agricultural products e-commerce development rapidly, but there are some such as lack of professional talent supply, low standardization, logistics system is not perfect, quality supervision system construction deficiencies. To this end, the Hainan Province Agriculture Department will take the overall promotion of agricultural production of the Organization, standardization, for the long-term development of agricultural electricity to lay a solid foundation, accelerate the promotion of brand creation, 2014 invested 100 million yuan to develop brand agriculture. At present, the province cumulative pollution-free agricultural products production base of 318, Area of 3.1765 million acres, of which the production base of pollution-free fruits and vegetables 293, 150 production Enterprises 343 products have been approved to allow the use of pollution-free agricultural indicators, annual sales of 3.6 billion yuan; continue to promote agricultural informatization; Establish a good image of Hainan agricultural electric dealers, accelerate the layout of Hainan agricultural products logistics distribution base, speed up the cultivation of electrical business professionals and other effective measures to promote the Hainan agricultural electric dealers more standardized and healthy development.