Hainan Rural electric business platform expected to be online this year

Absrtact: January 19 News, with the development of electronic commerce technology, network Sales has become a new engine to stimulate domestic demand and promote economic growth. In recent years, all over the marketing actively promote e-commerce work, promote rural circulation modernization. Reporter from Hainan Province

January 19 News, with the development of E-commerce technology, network Sales has become a stimulating domestic demand, to promote economic growth of the new engine. In recent years, all over the marketing actively promote e-commerce work, promote rural circulation modernization. The reporter learned from Hainan Province and supply and marketing cooperatives, in accordance with the requirements of China's national sales and Cooperation head office, the national Marketing E-commerce platform program will be launched in the first half of 2015, to promote the system E-commerce work is an important hand and service platform.

Build the platform of rural e-commerce

Taobao online has become a lot of people's shopping habits, light mouse, the purchase of items within two or three days can be sent home, convenient and quick.

Agricultural products have also become a popular network of goods, but restricting agricultural products e-commerce is rural logistics. Many express companies promise "door-to-door", but many remote rural areas are still express vacuum zone, far from the farmers to achieve a one-to-one docking customers.

Supply and marketing cooperatives outlets just have in the "last kilometer" geographical advantages and material advantages. As a supply of agricultural supplies to rural areas, and its outlets almost all over the villages, so wide coverage can be completely combined with the network of supply and marketing, so that the online purchase and sale of the platform through the rural network, from the virtual to reality.

"The construction of E-commerce platform is a focus of our work this year, in order to tie in with the work of the head office, we will be in the first half of the sources of information collected to collect and collate, in order to be able to on-line." "Hainan Province, the deputy Director of the Office of Cooperatives Guangrong said.

Effectively guarantee the quality of agricultural products

Marketing e-commerce platform is set up by the Head office platform, do a national platform for the overall planning and top-level design, the local platform in accordance with the national Platform standards and requirements, responsible for organizing the supply line sales and logistics distribution. Hainan Supply and marketing E-commerce platform is part of the system platform.

"In recent years, some farmers in our province have their own agricultural products with the help of Taobao, Beijing-east and other platforms to sell online, but are fragmented operations, can not be systematized." The use of this unified electronic platform, can achieve the bulk sale of agricultural products, at the same time, the supply and marketing cooperatives under the government, is the ' three farmers ' to provide services to the largest cooperative economic organizations, the public from the market for E-commerce platform to buy products will be more assured, more secure, "Guangrong said," In recent years, the people are always worried about eating pesticides more vegetables , counterfeit products, shoddy products, and marketing cooperatives E-commerce platform products are after the acceptance of the sales and marketing cooperatives after qualified products, to ensure the quality of their products, so that the public to buy at ease. If there is a product quality problem, at least there is consumer protection. ”

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According to the "China National supply and marketing cooperation to accelerate the development of e-commerce" opinion, the E-commerce platform includes five functions: business-to-business wholesale transactions, consumer goods sales, Consumer-to-consumer retail transactions, O2O online business and service functions. Among them, business-to-business wholesale trading refers to the national platform and system leading enterprises to carry out agricultural materials, cotton, renewable resources, specialty agricultural commodities such as online transactions. Business-to-business sales refers to the national Platform United Local marketing and its agricultural enterprises, trade associations, farmers cooperatives to jointly build "supply and Marketing Mall", the online focus on the sale of marketing brand high-end differentiated characteristics of agricultural products. Consumer-to-consumer retail trade refers to the integration of local resources by the marketing organizations, farmers ' cooperatives and their members, local agricultural enterprises, etc. O2O Online business refers to the national platform relies on chain Operation network, village-level integrated service center, etc. to achieve the combination of line, the development of consumer goods, agricultural materials online sales and renewable resources on-line recovery.