Haining Leather City Online mall yesterday on the line main O2O early burning money inevitable

Every trainee reporter Jia Lijuan focus on operating the fur market of Haining leather City (002344, closing price of 17.79 yuan) official "net", its online mall "sea Leather City" on the line yesterday. Industry insiders to the "Daily economic news" Reporter said that the site's early profit is difficult to predict, and merchants also on the early sales cautious attitude. "Line under the linkage" Yesterday (September 12), Haining City, the online mall "Hai-Skin City" officially on the line, that night the company issued a notice, said it as "the whole network marketing, line offline linkage (O2O) of one-stop E-commerce transaction management platform." This platform by Haining City's Haining China Leather Network Technology Co., Ltd. (hereinafter referred to as Haining Network) operation, Haining Pischen in July this year to 1.4245 million yuan to buy haining network 30% Equity, thus wholly-owned holding the company, to "continue to explore leather the effective way to develop e-commerce." "Daily economic news" reporter noted that the sea Leather city interface somewhat similar to the cat [micro-bo], but the brand and the number of a single product is far apart. Reporter to consumer identity call Haipi, the other side said, the model of the sea is similar to Taobao, customers and Merchants direct contact, Haipi to the merchant audit; the way to pay online is to cooperate with ICBC to set up a guarantee account, similar to "Alipay [Weibo]". She said that Haining leather city is currently online under the synchronized development, the company has also given more support online. Haining Leather City Securities department also told reporters that the company is currently the majority of businesses in the size of the business, the company provides a platform to take a O2O way to connect the line with the offline, "for example, we see a piece of clothing online, you can scan two-dimensional code, to the physical shop experience and try to wear, and then to the online order to enjoy the discount." "The company announced that the sea leather city to take" settled open shop, physical stores to join, marketing service support, "the three main forms. "Settled open shop" that is, the entity store merchants directly in the sea leather City open shop, Haining Network for commodity quality supervision, after the sale of the deduction point; "Entity stores to join" that is to guide the entity stores to join the way in the city to do marketing promotion, through the network shopping guide drainage, etc., to facilitate consumers in the physical shop, network companies to collect membership fees; Marketing Service Support "that is, the entity shop operators in the online shop or online marketing promotion, haining network to provide technical support and related services, and charge a certain service charge." Early "burning money" unavoidably known, the electric Business competition has been white-hot, the sea leather city can bring to the listed companies how much profit? In fact, Haining Pischen to this heart know. The company announced that because of the fierce competition in e-commerce development, the sea leather city after the operation and profit model has yet to practice testing, uncertainty, please investors pay attention to risk. The company said that Haining network investment in the current year within 10 million yuan. "Investment is only 10 million, mainly to market form." "An analyst who declined to be named told the Daily Economic news reporter that Haipi is currently in the early stages of exploration and that early companies will not expect to contribute to their profits;may have an impact on the company's performance. In the opinion of the analyst, the electric dealer now belongs to the "have to do" project. Taobao before the merchants are from haining leather goods, now some big, bypassing them (Haining leather city) directly to find manufacturers, affecting their operations. Therefore, the haining leather City on-line own on-line platform, hoped can reduce the customer the loss. Haipi, one of the merchant-Snow Leopard Company's electric business manager Wu Yihai told reporters, stationed in the sea, is because haining Pischen Snow Leopard has a lot of support, and the sea leather city is a leather leather professional mall, offline visibility has been high, hoping to open the market online. Wu Yihai revealed that the cost of the city is not high, in addition to the margin of 10,000 yuan and thousands of yuan service charge, the sea leather city to the merchant to charge 4% of the "point", than the cat 5.5% to lower. The other is the payment platform charged 0.7%~0.8% fees. Wu Yihai finally said, at present in the electric business industry again want to do cat or jingdong should be impossible, but like Haipi to do market segments of the vertical terminal, do specialize in fine, there should be room for development. But the prophase needs certain cultivation time. "Frankly speaking, the main online sales or the cat and so on, it is impossible to fully expect the city to contribute to how much sales." ”