Half a year groping finally find the direction of the local station and core competitiveness

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I majored in electronic information, but the site is very interested in the construction and operation, with web design and website operation has 3 years of time, during the establishment of 2 sites, the operation of n sites and forums, and now back home, decided to focus on a local classification information site and forum, Now operating the site-Jiashan with the city network, was opened in May this year, has been six months of time, for how to operate local stations, have their own set of experience to share.

Today's Internet of things, with the increasing number of netizens, with the Internet users increasingly mature and growing dependence on the Web, the current site has long been unable to meet its needs, especially in local sites this piece, it can be said that the current is still tending to start stage, and through a variety of investigations found that Internet users are much more reliant on local sites than others, because local websites are not as authentic, practical, and as a sense of belonging as other websites.

In general, the current local portal site is mainly composed of the following four forms:

1. Official website or port

The official portal or the website is the most prevalent form of local portal, which is usually hosted by the government or the telecom sector, and the official nature and funds are their main advantages. But at the same time, the non-profit nature, lack of active management and enthusiasm is its obvious disadvantage.

2, personal website

Usually by the master of some basic Web site construction technology students built, they download a free source from the Internet, and then their own slightly modified, buy a space domain name upload to space bound domain name, such a "certain area the largest portal" was born. Most of these grassroots stationmaster have no fund, no experience, no technical support, all to rely on their own spare time to complete, the manufacture of "local portal" is usually no planning, no content, no order, no promotion, no flow, often a program of error problems can not solve their own web site aborted. "Come also hurriedly, go also hurriedly".

3, joined the branch station

This is a very hot form in previous years, when the major sites are almost all recruiting local franchise operators. But with the passing of time, these local operators have found that profitability is far from enough for them, they have not only invested a lot of human and financial resources to advertise, but also pay a high fee each year, and the commitment of those "promotional support, operational support, channel support ..." is just some word games. At the same time terminal Alexa rankings, information, membership is increasing. Joining the form of the local site is the vast majority of failure to end, investigate its fundamental: one is the franchisee too trust "brand", the actual operation of the time only to find that netizens will not buy this account; the second is whether in the site's model, function and so on above all must be the central station's unified control, cannot according to own need, the local truth to change the website Finally busy a big circle to find everything is just for others to do wedding clothes.

4, the strength of individuals or teams

Webmaster age is often 25-35 years old this age, they have a relatively rich social experience, networking and funding base, but also without losing passion. And can be very good use of all the resources around to develop the site, can be done quickly to establish the content of the site and to promote the site, with the development and expansion of the site gradually into the commercialization of the operation, making the step for the profit! This group of local portals that they have established often go through time development and the accumulation of various capital, In the local can form a strong influence, but this kind of website at present in all parts of the country is relatively small, so is the establishment of a more appropriate positioning.

The following is our site in the previous period of time to find their own site positioning and core competitiveness, after the revision of a speech, I hope that you do local station webmaster can have

Help:

Ladies and gentlemen of the Forum brothers and sisters, now I officially announced that Jiashan with the City Network official revision, the next into the one week or so of the trial run, I hope that in these days, more in the Jiashan with the city network to publish some information, more points site of various places to see in the use of the process there is no problem, if any, Timely posting or Q I, we will promptly modify, over the trial run period, we plan to the website under the line of publicity, hope to get everyone's support and recognition!

Below, focus on the reasons for this revision:

Before we Jiashan with the City Network (www.0573js.net) positioning is a local Jiashan portal site, including Jiashan with the city Dating Network and Jiashan forum, but the operation has been found for several months, the effect is not ideal, of course, there are many reasons, such as propaganda is not in place, competitors too many, of course, the most important reason , I think it is:

Located in the Jiashan local portal, we are with the city network, lack of their own characteristics and advantages, in other words, why other people to come to our site, what can be particularly attractive to others, the portal site Jiashan the largest and most famous is Jiashan online, followed by the Jiashan hotline, and then, forum Jiashan also have Jiashan BBS, Although the Web site program technology and content to look bad, popularity is also good, mainly to do early, has been well-known, there are other large and small forum sites also have a lot of, so we want to survive, and even stand out, we must have their own characteristics and let others come to our website reason, The following specific analysis of why to the home page revision:

Originally our homepage According to a portal website standard to do, content is also rich, there are a variety of news, blogs, real estate information, talent information and so on, but a few months down, we found that the homepage of the hit rate is not high, but with the city forum and the city Dating network is very high, because the home page update speed is too slow, The content is too few, the portal site is the most taboo is that these two points, so almost no one to pay attention to, and even if we desperately to find someone to update, hair news, there will be a lot of people to see, because to see the news they can go to the big website Sina Sohu Tencent Look, or to Jiashan online watching news, and most of the news is contained, There's no need to run here to see so that such a site on the people do not have a real role or help, then, we now revision, is to change this point, to do a good for the people, in favor of the common people, very convenient for a website, that is, we are now the revision of the---Jiashan City classified information Network, Now the site is located in a focus on doing Jiashan local classification information site, where people can get the information they want, but also free to release want to let others know the information, we want to build our characteristics is the most localized, independent and free, real and efficient three features! Specific classification services covering all areas of life, providing housing rental, food and entertainment, recruitment job search, second-hand sale, car rental, pet ticketing, travel friends and other life information, of course, this revision is only changed the home page, the original Jiashan with the city Dating network and the same city forum has not changed, the account number is still an account number, Three places can be universal!

In general, we Jiashan with the city Network in the future development direction and positioning is: to Jiashan local classification information site, forum and Dating network with, to create Jiashan local high popularity of the comprehensive portal site!

Although our site may not have very large traffic, but believe that the spirit of convenience for the people, the principle of serving the people, coupled with our strong team of cohesion and passion, will certainly be in the near future to become the Jiashan County of Zhejiang Province, the local well-known website!