Half a year SEO experience novice stationmaster must see

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From the first step out of the campus, innocent I have stepped into the SEO this no way back. Just started to work, even SEO is not know what, more do not know the original site there is weight this said. This period of time, responsible for the site from the experience of Baidu punishment 3 months after the start of a more fierce momentum. Suddenly there are thousands of feelings to express, but also share the experience.

SEO is a one-way road

Why is SEO a one-way street? Many novice just entered this industry, (this simply cannot be called industry) are generally hair outside the chain, to understand a variety of SEO tools and a variety of search engine characteristics and so on. In particular, novice personal webmaster, not a molding team lead, not easy to stop or go to find a good entry point to optimize the site, every day is the outgoing chain update articles. So many people insist on a period of time, and do not see the site has any effect, thereby giving up the job of SEO. So not enough patience and "hard" people, not suitable for SEO, a short time to pay is just a waste of youth.

Being punished by search engines is both a challenge and an opportunity

At the end of July this year, Baidu updated the Green Luo algorithm, and began a large-scale K-station, the same in the main domain name of the next high weight novel site by K, all the sub-domain names are Baidu down right, unfortunately my site also Qiannian of which (may also be with me before taking over the long-term acquisition of the relevant) only 5 keyword rankings are disappeared, the weight is reduced to 0 , home flew to the nine. Just start to let the article page is included in Baidu, is down right, don't talk about how depressed, then really understand the difficulties of personal website development.

After one months of being punished, whether it is to update the original article very hard to build the chain, as well as the abolition of the article page keyword piling and other means, Baidu is still indifferent, this thought the site has not yet developed has declined. To be punished the second month, the article started is included, but the home page is still in 100 pages, but updated original articles and high-quality false original article is still not stopped, and finally the first page snapshot update frequency began to become faster. Be punished for the third month, the snapshot began to update every day, suddenly one morning a look, weight back, and the keyword ranking than was punished before the rise, but also passed a lot of new ranked keywords, traffic also has a relatively large rise. In this period of time being punished by Baidu, I have worked hard for a few months, almost will be online on the "search engine punishment" of all the articles studied, daily non-stop update of high-quality articles, and efforts to send out the chain, while pondering the site has any punishment may be and help the site to pick up the weight of the method.

On the same day, all sub-domain sites began to restore weights and keywords, even if it is not how to manage a forum, the weight is restored to the previous same. But my site recovery is the fastest, at the same time restore effect is the most obvious one, after the restoration of weight, the article is included in each update within one hours, and there are some long tail keywords have a better ranking. This confirms that the Baidu penalty is a time range, after this penalty period, you do anything that may change the site is not obvious, as long as you have this punishment, you will see a significant change.

So after the search engine punishment, perhaps to the owners of the blow is very large, but do not be too pessimistic, efforts to find out the reasons for the punishment, adhere to daily site updates, the courage to make changes, I believe that as long as not very severe punishment, after a period of time will be gradually restored. and the search engine in the penalty period, the same will pay attention to your site changes. If you pay efforts to follow the search engine specifications to change the site, then the penalty period, the search engine to give you the weight of the site will be higher, your site will be more friendly.

How to make the website develop healthily

After more than half a year webmaster career, after a variety of problems such as Baidu punishment, how a website healthy development has a certain understanding. First, the site wants to grow, the daily regular quantitative update of healthy high-quality content is essential, of course, for personal webmaster, collection or need, but do not for the false original and will be a very good article, changed neither fish nor fowl. Be sure to keep the statement open and the meaning clear. The article is not only to the search engine to see, more important is to the user to see, and search engine after constantly updated, has been very intelligent. Can tell the quality of the article and the level of repetition rate. Update the quality of the article will affect the site's collection and snapshot of the update, although the snapshot of the update frequency and the site is not directly related to ranking, but also a healthy development of the site one of the judgments. Outside the chain, the original meaning is the site content by the user trust and respect, so that users spontaneously in other sites or forums to leave the site links, prompting more people to obtain useful information. With more outside the chain, it means that the site by the user's recognition of the higher, but also a search engine to give weight to one of the important factors. Therefore, the hair outside the chain must pay attention to the correlation and extensive. Users will not be promoting your site in the same place tomorrow. If your website framework is already very perfect, this is the website healthy development Two important factors, is also I currently pays more attention to two aspects. Of course, there are other sites within the chain building, site structure optimization, keyword optimization, and so on, those are something.

Some SEO tips

In contact with SEO since, I feel more useful SEO skills have the following several:

1, want to get the long tail keyword rankings, the article's homepage title is very important, it is best to cut into keywords and reduce the title repetition rate.

2, how to find out the chain of distribution channels, the same industry site forum, competitors outside the chain analysis, Baidu Webmaster tools China-Foreign chain analysis (you can find your site outside the chain distribution of the site, you can dig up to many of the resources you do not have the image of), Domain: domain name + keyword can query you published outside the chain has not been included. Title: And inurl: can help you find more outside the chain of resources, usage please Baidu. There are no matter what industry website, you can always find in the major community forum hair outside the chain of places, such as: Jinan community, the West Shrine Hutong. Information distribution platform (convenient with address). Blog, like how to hair. Webmaster forums, Seowhy,admin5, stragglers, etc., want to get more outside the chain please submit these sites, and with a signature with the address is also very convenient.

3, hair outside the chain, can bring anchor text hyperlink do not let go, use the word keyword, conducive to keyword ranking, and can bring traffic.

4, multi-user access to the page at the end of the optimization of the layout, keyword bold, discoloration, do not have typos, recommended reading, related articles links. are ways to improve the user experience and reduce the bounce rate.

5, Exchange friends chain, to observe the other side of the chain is illegal site outside the chain, the site included whether the continuous reduction, buy a large number of different industries of the chain, snapshots too long did not update, outbound links too many, not the same industry type of site, the content of the site involved in the law Please be careful to exchange links for these situations.

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