Half price or a flicker from a platform operator

This century Singles day-an excellent promotion by the way, all businesses are thinking about using various means to make money.　　Such a rare opportunity E-commerce platform of course will not let go, so early start a variety of promotional activities, bus stations, newspapers, websites have become the battlefield.　　But when the November 11, 2011 date of this decisive battle, but some people are happy people worry: buy a discount goods buyers happy, too low profit sellers worry, count money to soft business happy, suffer from unfair treatment of buyers worry ... Buyers disappointed the search term as "Singles Day Taobao 50 percent", the news is mostly consumer complaints and dissatisfaction, the problem focused on no goods, mandatory refunds, slow delivery and so on.　　No wonder buyers will not be happy, before the overwhelming publicity, who do not want to buy inexpensive things, but on the day of 11th, Taobao Mall (micro-BO) for the representative of the behavior of the electric dealers really hurt the hearts of consumers. A person familiar with the situation told reporters that because of the 11th 0 o'clock started 50 percent activities, so many consumers in the first time to take the goods, for fear of late can not buy what they liked, but due to the same time network traffic suddenly increased the system failure.　　This directly led to a lot of buyers of the transaction does not take effect, missed the best purchase opportunities. The administrative work of Miss Li very early in Taobao mall fancy a coat, plan to buy at 50 percent promotional time, on the day of 11th, this coat in Taobao Mall disappeared, not only this coat, the merchant originally sold a lot of clothes did not appear in the shop, "was not too concerned about, Thought it was time for me to look at the clothes that had been sold out. "Miss Li did not care too much about this dress, but on the 13th, Miss Li went online again and found that the good coat appeared again." "Later on the Internet to see the user's post to know that many businesses on 11th, the new, best-selling goods have been removed, and other promotional activities to hang out later, so that the best-selling goods will not be no profit." "Now the network is not difficult to see about the" double 11 "online shopping complaints, most of the focus on" being refunded "and" delivery slow "on.　　Generally speaking, consumers are not so happy in this promotion.　　Sellers are helpless relative to the buyer in the online complaint, the seller has been close to silence, but the silence does not mean that the seller as others said the wrong. Familiar with the reporter Taobao merchants operating their own pajamas shop online, the profit is not very large, at most, only about 30%, walking is obviously "small profits but quick turnover" route.　　Because the goods sold are consumer goods, she admits she has no more than 100 direct competitors. "Although 50 percent sales certainly do not make money, even lose money, but I still attend."　　She reluctantly told reporters, such as her small shops rely on the popularity, if the competition to take part in the event to rob their own store of popularity, the business is more difficult to do. Taobao Mall alone to see the "Double 11 carnival" requirements, we know how low profit small businesses areBite the teeth to participate in activities: For the offline well-known brands, must be a shopping arcade 50 percent of the premium, such as shopping malls around the difference in prices, the national counter to the original price of the lowest price as the basis, and then hit 50 percent Online brand using the period from August 20, 2011 to October 19, 2011 Taobao Mall of the product history of the original price of the purchase order as a basis for the average price, and then hit 50 percent.　　At the same time, participate in "Double 11 Carnival" Product prices must be less than September 8, 2011 Taobao Mall, the price of the product history of the lowest price. "Platform" earned Taobao mall published official data show that only a day of Singles Day to achieve a 3.36 billion yuan Alipay (micro-bo) turnover, is 67.2 times times the year before this day, the size of the entire Hong Kong September average retail sales of consumer goods 4 times times the total. Taobao Mall has 3 brand store sales broke 40 million yuan, another 1 more than 30 million yuan, 4 more than 20 million yuan, 38 home over 10 million yuan, 75 home over 5 million yuan, a total of 497 brand shop sales breakthrough million yuan.　　It accounts for about 1/4 of the total participating shops. Background figures show that the network to buy Carnival starting from 11th 0 o'clock officially started, 1 minutes later, 3.42 million people poured into the mall, 8 minutes of turnover, activities 1 hours, turnover will exceed 439 million yuan.　　Taobao Mall on the day of Alipay turnover reached 3.36 billion yuan, November 11 last year, 4 times times the volume of activity.　　Industry experts believe that whether it is a discount or a price reduction promotion, the biggest beneficiary of the market occupies a dominant position in the big business, a short period of time to reduce profits and even losses, far from the survival of their own deadly threat, but can be such a way to crowd out the competitiveness of small businesses. Some experts said: "Platform operators to profit by commission, they are not direct supply and demand both sides, so as long as there is a transaction can profit." For small businesses, their future survival can only rely on differentiated ideas, rather than price change. "From this, regardless of whether the seller is profitable, whether the buyer can benefit from the activities, only buy and sell, platform operators will get commission, so there is a" gimmick "suspected activities may make platform operators earn pots full of pot.