Hammer cell phone conference quite successful? Or in the emotional marketing

On May 20, the old man convened a hammer cell phone conference, after 2 years the hammer finally came out. The first "hammer" mobile phone is scheduled to be officially released today, named "Hammer T1", has two versions, 16G edition price 3000 yuan, 32G version price of 3150 Yuan. At present, Hammer T1 does not support 4G function, but will launch 4G version before the end of the year, at the same time pricing 3500 yuan.

Unfortunately, the author can not personally to the Hammer conference experience scene, but the author also in micro-blog and some network news also learned about the hammer before and after the press conference. In the first half of the show, the hammer phone was introduced, and the last half was emotional release, talking about the story behind the hammer, the old man used three hours before and after he used his humorous language to describe the industrial design of Hammer mobile phone, the user experience, it seems more like a speech meeting, even can see more than three hours also say not finish, Although there is a lot of questioning outside the voice, but have to say that the old Luo in the pressure at the same time also paid the price of bragging.

Of course, it is said that many people at the scene were moved by the old Luo, and on the spot on the phone to order a hammer. But maybe they're not ordering hammer phones, they're just trying to sponsor Luo's personal charms.

About the Spit on the hammer phone.

In terms of appearance, the overall perception of the hammer is that of Sony and Apple, although there is no special feeling, but it is in line with the public taste. Positive design feel still more awkward, up and down accounted for too long, appear uncoordinated. The following three entity keys look good first not to say, the impact of operational efficiency is true, entity keys will have a key Chengyan, feel like Samsung Apple, entity key only a home.

In terms of price, the lowest 3000, this price is difficult to succeed, especially the hammer mobile phone such as Internet.

In terms of positioning, this product market positioning problem, because the hammer is not well-known large enterprises, no brand accumulation, but to a slightly cheaper price to compete with the first-line mobile phone, publicity momentum in the past, soon the hammer will feel the coolness.

After the sale, the higher prices, the country has no after-sales service point, and then let customers mail back and forth are going to spend more than 10 days of hammer mobile phone, but also sell more than 3,000, do not sell the entity point of the brand mobile phone worth more than 3,000 start it?

If carefully analyzed, Smartisan T1 design from the United States ammunition Studio, hardware design, structural commissioning, technology, OEM from Foxconn, and the hammer team itself design ability is not too much relationship. In addition, perhaps the first batch of old Luo did not expect to sell how good, just cultivate a batch of hammer powder, and then slowly expand.

Through the hammer mobile phone release This matter, summed up a point: In many people questioned or even look at their own products and their own company, the best public relations, marketing is the focus of the public from the product and company level to move to the emotional level. In this way, your flaws will be temporarily ignored. For example, hammer cell phone release, the public focus has successfully shifted to the spirit of Luo this person, thus ignoring the focus of the launch of the product level.

Smartisan T1 determined the brand of the hammer

In the press conference, the old rose after the black, ridiculed the industry parameters, but carry forward the company to take the supplier of the routine, advertising for suppliers is honest, but also take the international brand of the suspicion and reality. The sturdy handset does not need to exaggerate, the parameter also does not need to emphasize the supplier, because everybody trusts is the hammer, is concerned about is the handset itself.

Anything hard to fault, there must be room for improvement. The internet never lacks cold water and sarcastic remarks, and we lack encouragement and blessings for others to try and explore. Although I do not have to change the mobile phone plan, but I believe that no matter what the present, as long as the persistence, the future will be better and more hopeful, after all, this society needs more people with courage.

Although the hammer phone does not revolutionize technological innovation, can appear in the Android is also a more humane one, more suitable for love DIY geek users, girls are not as suitable as the iphone, the price is a reasonable range of the upper limit, should not be particularly big sell, but the brand has embarked on the right track, this is the

However, why the author felt that the hammer only a narrow way out, because of personal charm and brand premium, in the final analysis is different. Lei again have charm, millet 3 if more expensive than iphone5s will not be sought after, Jia Yue Pavilion again subversion, is also based on the double performance of half the price. This is the reality, the price of the Audi Q5 is only sold dozens of cars a month. The cure takes time, and the hammer has the least time to waste.

Finally, I do not like the old Luo do a lot of things, do not agree with his many words, also not optimistic about the hammer phone, but I still feel that a person to do what they want to do, nothing wrong. He said, "I'm not trying to win or lose, I'm serious", so serious and fanatical, amazing. The world, the future is insane and paranoid after all. Whether he is in the show, whether he is not in the amateurs, whether the hammer cell phone in the end can be successful, regardless of his idealism by how many people laugh at, do he do so, want to do, did it really seriously done, is not easy thing. To live this life, even a crushing defeat is really wonderful.