Hammer cell phone price is actually only 1,000 yuan?

Source: Internet
Author: User
Keywords Hammer cell phone Luo Yonghao iPhone
Tags consumers cost example hammer hammer cell hammer cell phone hammer phone iphone

Tencent Technology News May 24 news, hammer cell phone recently released, priced from 3,000 yuan, for such a price, some foreign media claim that the hammer cell phone price actually only worth 1,000 yuan, but not so expensive.

Steve Jobs first used iPhone to earn money from Chinese consumers' wallets. After that, Lei Jun, an entrepreneur in the Chinese local market, followed the example of using low-cost millet phones to make money from consumers. With the growing popularity of the Chinese smart phone market, Luo Yonghao, the chief executive of Hammer Technologies, has also joined the ranks of chasing the huge potential of smartphones with English teachers who hit the fridge with hammers.

This week, Law Wing-ho introduced the entry-level hammer smartphone Smartisan T1. The phone looks at first glance, but also everyone is very familiar with the shape of the black plate, and many other phones in the Chinese market, such as Hu, this hammer phone is also equipped with Google's Android operating system. The hammer cell phone is also equipped with a 2.5GHz Snapdragon processor, a length of 141 mm, a width of 67.74 mm, a thickness of 8.23 ​​mm.

In the increasingly fierce market competition situation, in order to hammer the best-selling mobile phone, then Luo Yonghao must make his cell phone showing some of the characteristics of differentiation. According to Luo Yonghao claimed that this phone also has a feature for left-handed user operations, in order to attract these users. In order to achieve the greater goal, Luo Yonghao talked endlessly for more than two hours at this two-and-a-half-hour exhibition held on Tuesday to advertise the phone. According to Luo Yonghao, the phone is called "the easiest phone to operate in the entire eastern hemisphere" and is equipped with "the best display" and "the fastest mass production mobile CPU."

To achieve the goal, it is far from enough to rely solely on propaganda. To this end, Luo Yongluo also invest heavily in packaging business, for his hammer cell phone to provide better packaging results. In addition, the hammer cell phone packaging also uses the paper supplier James Cropper's material. The hammers were designed by the Ammunition Group, while the Ammunition Group's employees include former Apple designer Robert Brunner.

The hammer cell phone will begin sales in July this year, from the current Chinese mobile phone standards, this hammer cell phone can be considered a high-end mobile phone, which will cost 3,000 yuan (about 480 US dollars). In comparison, the configuration of a slightly lower processor millet 3 mobile phone starting price of about 1,700 yuan. Contrary to the industry's expectation, Luo Yonghao claimed that the Hammer phone was originally priced at RMB4,000 but Hammer Technology declined the price because of user complaints.

At present, some analysts in the industry also claimed that Luo Yonghao needs to prove that the hammer cell phone is a high-quality cell phone. According to Hong Bo, an independent IT analyst and consultant, Hammer cell phones are also a mainstream product in the current Chinese market from all parameters. However, if replaced by other brands, this phone should only worth more than 1,000 yuan only. Therefore, Luo Yonghao tripled the price of this phone, mainly through the price to let users think this is a great phone. (Yue Tong)

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