Hammer mobile phone high price share dispute who is the winner

News Figure: Luo Yonghao

Hammer technology founder, known as the "old Luo", high school dropped out of school, had put the stalls, opened a mutton string shop, reselling medicinal materials, done futures, sold computer accessories, engaged in literary creation. From 2001 to 2006, she taught at Beijing New Oriental School (25.43,0.45,1.80%) and was very popular with students due to his humorous teaching style and the highly idealistic appeal. In addition, Luo Yonghao started planning the startup plan for his mobile phone company in 2012 and implemented it.

Network celebrity Luo Yonghao with excellent speech eloquence, hammer technology since the birth of the market attention. Yesterday, Hammer Ho founded hammer technology released its first mobile phone, the first batch of 3G versions according to different configurations, priced at 3,000 yuan (16G) and 3150 yuan (32G).

Hammer mobile phone has been optimized for Android systems, sales of similar millet-based Internet marketing model. However, many people in the industry believe that Hammer mobile phones have missed the best time for development and face huge challenges in their follow-up.

Chengdu Commercial Daily reporter inquiries, in addition to Luo Yonghao, hammer many of the shareholders are Internet celebrities.

Or have missed the best time to develop

According to the conference content introduced last night, the first batch of hammer cell phone for the 3G version, OEM by Foxconn. In the configuration, the processor for the Qualcomm MSM8x74AC, 5-inch 1080p screen from JDI, the camera for Sony (16.05,0.04,0.25%) IMX214 second generation, the battery is 2570mAh lithium polymer Battery, the system for Android 4.4 depth customization. It is reported that the first batch of orders of about 200,000 units, listed in volume in July.

A mobile phone evaluation site interpreted this as, for more than 600,000 orders, the hardware cost of the hammer cell phone is about 1,200 yuan, but by 200,000 orders the number of restrictions, a corresponding increase in the cost of the supply chain, the hardware cost of 1,300 yuan ~ 1400 yuan. Internet investors Bian Haifeng yesterday estimated that the cost of a single mobile phone will not be higher than 1,800 yuan, Luo Yonghao this pricing is fancy 2,500 yuan to 3,500 yuan phone neutral.

Analysys International analysts told reporters yesterday, "Hammer phone users lack the accumulation of brand efficiency is not outstanding, so the price is virtual high, it may have some impact on its future user expansion."

The analyst said Hammer Technology, which introduced its own smartphones on the hot side of mobile devices, is undeniable Hammer Technologies has missed the best time to market. Hammer science and technology development path is learning millet technology, but millet technology into the smart phone market when the smart phones on the market are made by the traditional technology companies, these technology companies only Apple (606.31,1.60,0.26%), Has a strong fan benefit, "Hammer Mobile launched when many companies on the market have emulated Xiaomi established their own user base, Hammer Technology want to use their own products to other fans to use it requires a very high conversion costs. "

Shareholders are mostly Internet users

Data show that hammer technology by Luo Yonghao registered in May 2012, the initial investment of 100,000 yuan, since then, a number of shareholders have joined.

In June 2013, Luo Yonghao announced Hammer Technology completed a round of 70 million yuan financing, valuation of 470 million, of which Hui Hui invested 40 million yuan, and other investments of 30 million yuan. Beijing Enterprises Credit Information Network shows that as of March 1, 2014, Hammer Technology has eight shareholders, of which six are natural and two are partners. Luo Yonghao, Tang Yan, Wu Yongming, Sheng Yifei, Li Yong and Fang Sanwen respectively subscribed capital contribution of 2,542,000, 434,000, 116,575, 775,000, 62,000 and 62,000 respectively. Shanghai Baihui Mo Bai Cultural Development Partnership and Tianjin And poly equity investment partnership invested 310,000 and 38,500 respectively.

The investors are veteran Internet users, Tang Yan is the founder of unfamiliar street, Wu Yongming, Sheng Yifei is called Alibaba (Rolling Info) founding team in the "Eighteen Arhats," Fang Sanwen for Netease (71.67,0.66,0.93% Former deputy editor in chief, snowball founder. Shanghai Purple Hui has also invested in a number of Internet entrepreneurs, including Momo project.

Market research firm Canalys released the latest market research report shows that the first quarter of 2014 global smartphone shipments of 279,400,000 units, an increase of 29%, China accounted for up to 35%, the highest in the world. Chengdu Commercial Daily reporter David XI