Hammer Phone official debut Luo-led product launch and its individual crosstalk session

Yesterday, the hammer mobile phone officially unveiled Luo-led product launch and its personal "crosstalk session", the other, Lo Zhenyu, who is no less well-known than this one, said in a speech to the Internet conference this year: "The greatest value of Luo is that even if the hammer's phone fails to publish, Luo still will not lose, he has the ability to describe things as a tragic hero temporarily frustrated image, and then back to the public, facing the sea, let us again. ”

Lo Zhenyu said Luo, is actually talking about himself. Lo Zhenyu's behind-the-scenes trader, Shenyin, has embraced what it calls the "glamour personality" business creed, also refers to the meaning: the traditional media focus on content orientation can not meet the tastes of the general population, but the internet created by the temperament of the idol is to maintain the centripetal force in personality, content is only one of the components of personality, and even many times, It doesn't matter what they say, it's the people who are willing to listen and talk, just as fireflies will always be around glowing objects.

Luo not denying that he is good at infecting the public and gradually expanding the size of believers, since "Lao Luo's Quotations" at the beginning, he is the most standard interpretation of the so-called "opinion leader" in the definition of marketing, enjoy applause, at the same time to take it to personal career, is Luo after leaving the new Oriental English teacher post all things done.

However, the Bullog network's public Knowledge aggregation platform can be said to be an extension of the early Luo route, Old English training, but also Luo picked up the old line, until the Cross-border crossing too far, suddenly into the field of technology to change the entire smartphone industry, this unprecedented experience of the "Shong sense" and the consequent great pressure.

Although Luo very early declared "not to be ridiculed of the dream is not worth to achieve", but 2013 summer hammer ROM issued after the overwhelming voice, or let Luo feel cool, he even began to reflect is not certain "feelings" and not be rational supremacy of the scientific and technological media to understand thoroughly, So as not to be delivered to the public intact. At the same time, since the core of the mobile phone products released more days, Luo back on the road to personality marketing, while being outspoken and making use of his influence to output material to the media-for instance, Luo posted Weibo, saying, "It is incumbent on me to revive it in the fading Apple." Only in this way can the company's top executives understand who is the only descendant of the spirit and methodology that truly inherits jobs ' mantle-a rant that cannot be argued in the short term, and only from the mouth of Luo, that would have provoked a profit-driven media unsanitary, Take to sketch a doomed to click and the amount of comments are very high Title Party article, this is the Luo and media between the tacit understanding.

As an entrepreneur, Luo is well aware of the fledgling hammer technology without its rivals that have the abundant capital and financial resources--others can Zooey of the banquet reporters, for sesame mung bean size things special opening conference, hammer technology not-so, the mouth, the challenge of the world's old Luo continued to play down, Not only will exposure to the shade of the mobile phone products, but also can continue to mobilize the target users are also their own fans of the stress, cultivate the user's habit of paying for the personality.

Of course, entrepreneurs want to implement personality marketing, if not the color, by packaging is not packaged, and if the personality and brand differences too large, the effect will be greatly reduced. The founder of the Virgin Group, Richard Branson, often made headlines for the rebellion and money worship, not only because of his nature, but also in the pursuit of freedom, individuality, and fun values. So the truth, put in Luo here, is the same.

I have seen a tragic case of the opposite: Executives of a state-owned enterprise are influenced by the way jobs pioneered their speeches-open podium, panoramic screens, minimalist slides, and, with ease, speakers-instructing their followers to follow suit, and after all preparations have been completed, the rehearsal The portly executive grabbed a stack of A4 paper at rehearsals and asked, "Where do I put my speech?" ”

This incident, finally to be driven crazy subordinates in the Geek style rich platform to put a vulgar can not bear to look directly at the flower table end.

Let's talk about the hammer phone, the Smartisan T1, Smartisan T1 is a lot better than the Smartisan os a year ago, though Luo quotes jobs about "Apple is a company that puts beautiful software into beautiful boxes." But as if leaving the concept of a curved bottle, it is hard to imagine the shape of Coca-Cola, the empty and unconventional ROM and the limitless custom of the container, will cause endless, uncontrolled imagination, Maiduhuanzhu story, is not only a fable, but also human nature.

Luo "Feelings", dismantling is nothing but "Roche marketing" axes: one, is in the details to do humanistic care (regular text messaging, graphic design exquisite and exquisite, etc.), others did not think I help you think of, the perceptual proposition is "considerate"; second, to develop a new experience mode , 81 Sudoku App drag mode, etc.), on the basis of differences with other people, prove themselves more pioneer and science, rational claim is "superior", and finally, the carving and innovation of propaganda means (200 yuan insurance, donation to open source organization, etc.), namely "stand to earn money" values.

So, with this axes, from the Old English training began-remember how he told the classroom building for the toilet to install the latch, that is not the same "feelings"--"Roche marketing" unimpeded, understand such a routine, it is not difficult to understand Luo even if not to do the mobile phone but do vacuum cleaner, The basic mode of communication between him and the user will not change much.

Smartisan T1 's appearance is the most unexpected part of the process, Luo is not less exaggerated words, but in terms of "design-driven Engineering", Smartisan T1 and its behind the Industrial design outsourcing company ammunition is solidly done, This decision to minimize compromise, the big companies are really not to do-resistance is not only from the so-called design team and engineering team of internal friction, only the financial in the cost of the card on a back, can kill off a lot of special proposals-and only entrepreneurial companies can be allowed by the founder of the powerful discourse, in the final analysis, to achieve "extreme" In fact, it is not difficult, the difficulty is to tolerate the pursuit of "extreme" and inevitable experience of arbitrariness.

Ammunition's soul, Apple's first industrial design director Robert Brunner, almost transplanted the IPhone's proud fuselage radian to Smartisan T1 (interestingly, Apple's top products, such as ipods, iphones, The ipad is not directly related to him, and he has always been keen to collaborate with laymen who first entered the hardware industry-the beats of the brand of vocal equipment that Apple has just acquired, the largest American entity bookstore Barnes & Noble launched the nook of the tablet reader from Robert Brunner and his ammunition--so, Luo and his soul, although is unexpected, but also reasonable.

Whether it is for the low and middle-end smartphone plastic full of the process of the use of tempered glass coverage, or follow the "less is more" principle to carry out minimalism to the symmetry of aesthetics, the bright spot of Luo is that he showed the ability of entrepreneurs to justify themselves, after a lot of fun to peer He was able to come up with an alternative that looked presentable at least, Smartisan T1 's overall styling, not the grandstanding of the change, but also higher than the well-organized of the golden mean. The only adventure is the three physical buttons that have to be compromised under the Android operating system, which, to be honest, is reminiscent of the sad-and-hurried Nokia N78.

The Glorious Road of Luo

For some reason, the recent Luo reminds me of the university basketball coach Tang Harkins of the American inspirational film "The Road to Glory", a story based on real history, in 1965, the white man who had been coaching the college women's basketball team at the height of the racial conflict in the United States, Tang Harkins, was transferred to the West German state wing, and was given the task of training a group of black college players to compete in the NCAA with other college elites. However, after suffering from discrimination and hardship, Tang Harkins and West Texas wing miraculously captured the NCAA championship without anyone believing it, and let the American University basketball officially enter the era of Black-and-white coexistence.

All I'm saying is, "The Road of Glory" is not a film that focuses on weak's reversal story, and the champions of West Texas are mostly not on the road to the NBA and basketball superstar, and Tang Harkins only taught the black players one thing: whoever it is, Can have a dream, and once you have a dream, it becomes unstoppable.

I am Luo the Glorious Road, as well as Smartisan T1 market prospect, has the anticipation.