Hammer phone released and released a press conference ticket price

The hammer, who has been jumping tickets, has finally embraced the pipa half mask, Luo recently said on Weibo, hammer phone will be released on May 20, and announced the ticket prices. A year ago, we saw more of Lao Luo's "Feelings" from the "Hammer Rom" three-hour press conference. The Conference seems to have become an old stand-up comedy show, the entire event 30% time in the history of the lecture, 30%-talk icon system beautification, 30% sell literature, only 10% is in the right thing. Predictably, the hammer-phone press conference will be the same style, without the substance of the display, the old man finally became a smartphone actor.

Hammer mobile phone by the old, this momentum is to beat Apple, Samsung, second kill domestic mobile phone rhythm. Hammer cell phone looks very high, but I think, hammer phone is only a small and beautiful fragile products, even if the sensation of a moment, the end is Bo People's eyes, will not be applauded.

Luo never did anything successful.

"I'm going to try and get the hammer done." It is incumbent on me for the rest of my life to buy an apple that will inevitably decline and revive it. And I realized that it was only in this way that Tim Tim and the strong kidney could caress and understand who was the only person who truly inherited the mantle of jobs from the spiritual and methodological. "This is what old Luo once in the interaction with netizens said a word."

I have to admit, Lao Luo is a very good at marketing people, trying to shape himself into a craftsman. In fact, he is not very much like a craftsman, more like a play marketing people, in the interaction with netizens also do not forget to brag about the hammer phone how great. The "Craftsman Spirit" advocated by Lao Luo has been applauded by some passers-by, because the Chinese people are very lack of craftsman spirit, the old Luo gave them a story of anticipation, finally see how old Luo to finish this story. In his heart, Mr Jobs's success lies in the reality of distorting the field, marketing, things, good UI, branding and other factors that face the reality of the Chinese market, which is the backbone of Mr Jobs ' fundamentalism.

We admit that Lao Luo has its extraordinary place, his cross-border very cattle, reselling wagon, when English teacher, run cattle bo Net, film, run training institutions, do mobile phone and so on all kinds of toss, what things are capable of a model. But everything, he only do 80%. Bullog Network, the idea is very good, but also not very cattle blog site, film, the last thing to shoot out is also more mediocre; training institutions, then said to go public, to go beyond the new Oriental, now this training organization survival status? Now the Hammer ROM is also the old man's consistent style, all sorts of cool things change the world, But according to the usual law of all previous things, the last one is still a common product.

The design of Hammer ROM is monotonous and humanized

Hammer ROM is very simple, simple 12 icons to pursue the minimalist style, giving a small fresh feeling. Indeed, the hammer ROM in some details also pay more attention to user experience, but also more humane. But the hammer ROM is facing more problems, whether in the aesthetic or in the daily use of the hammer ROM can not meet the requirements of consumers.

The first is the lack of customization. Desktop can not change wallpaper, said that there is no wallpaper, directly 9 lattice piled full, which reduces the so-called personalized, but also easy to cause visual fatigue. From the desktop to get very little information, according to the current smartphone application, most users will add a lot of widgets on the desktop, the most common have clocks, weather, notes and so on. On the MIUI, we get the time before unlocking the lock, we can see the weather, the sticky note, etc. only need two steps. The hammer phone in operation but requires more than two steps, which directly proves that the hammer ROM compared to other operating systems, only gimmick hype is OK, really in the UI and experience far less than other mobile phone manufacturers.

The most lethal is the hammer rom each version of the existence of a variety of bugs, from a technical point of view this is understandable, a product is necessary to build a continuous iteration can be perfected, but the hammer of a variety of small bugs continue to appear, simply do not do timely solutions and updates. On the question of system optimization, Hammer ROM does not solve the problem of smartphones, too much power consumption, memory footprint is too much of a hammer rom mishap.

Many of the millet 2S users who brushed the hammer Rom said that the hammer Rom was not on a horizontal line compared to MIUI V5, and that the old man had the same opinion. After trying to do a little white mouse, initially just feel fresh, but from the operational level, far from meeting the day-to-day needs, so the user obediently brush back to the original system is certain. Hammer ROM to achieve the humanization and customization far less than Miui, le frog os, dim sum os, especially for MIUI after the Five Dynasties of technology accumulation, nor hammer ROM can catch up overnight. For the hammer ROM, the old man first also excused himself, but the software is not done in place, the hardware to occupy the market is not what the old man imagined so simple.

Price is too high, supply chain is weak

Lao Luo repeatedly said, Hammer mobile phone price will be around 3000 yuan. But from the price of the old mobile phone directly in the price war failed. In fact, from the end of last year, several major domestic handset manufacturers began a new round of the price of grappling. For a time, just thousand yuan below the mobile phone market has squeezed into too many competitors: the great god F1, Huawei Glory 3 C, Lenovo S8, red Meter note, Tcl Mody ... These phones have very similar keywords: MediaTek Eight-core processor, seven hundred or eight hundred yuan price, superior hardware configuration, the main distributor of sales channels, can be called "cost-effective artifacts."

In the face of mobile phone price station of the fight, old Luo's hammer mobile phone and how can escape this battle? From the hammer phone now revealed the hardware configuration, pricing 3000 yuan I can only give old Luo two words: Find death. Millet 3 and the charm of the MX3 current price is only 1999, even the introduction of the next generation of mobile phone pricing is still 1999. Hammer phone configuration is not so good, why is the price so high? Moreover, 3000 yuan is a very awkward pricing, consumers will fully consider the purchase of 3,000 to 5,000 high-end brand, hammer phone te How to let consumers sell your account.

Internet-mode mobile phone companies will eventually revert to the nature of manufacturing. The essence of manufacturing is not only a combination of hardware, only through the scale manufacturing and good supply chain management to control costs, in the fierce competition in the market environment and survive. From the hammer cell phone learning millet selling futures, the old Luo in the supply chain has no advantage. Can not handle the supply chain hammer phone, and how the domestic mobile phone melee situation occupy a place?

The so-called innovation is just the way of others

Whether it's a hammer cell phone or a hammer ROM, it's a very deficient innovation. The hammer phone is not stunning from the present configuration, and the appearance is said to resemble Gionee E7. And the hammer ROM in the overall system is not too big bright spot, the biggest problem is not core competitiveness. The so-called system details are not unique to the technology, before the third party software or other ROM to achieve similar functions, this is not a unique patent. If other vendors need it, they can do so by modifying open source code in the next minute, resulting in a hammer that has no core competitiveness.

Luo has a certain degree of identification in the customization of the hammer ROM, but the difference is not high, and the overall image of the system is almost a new shell for the Android system, and the shell is not as stunning as he described before. Lao Luo relies on the love of the handset to create the self-proclaimed human-oriented operating system. In essence, the old man did not create a unique and humane system, ROM for the old is a long shoulder. As an ordinary consumer, the simplest function of mobile phone or daily use, and the best performance of the mobile phone is to make daily use more convenient and fast. Unfortunately, at present we do not see in the hammer ROM can make the daily use of a better performance, and the hammer ROM to a certain extent, the user's some of the operating habits changed. It may be premature to allow users to adapt to changes in the habit of working with the hammer ROM, so the market can only test it.

It can be said that the things that Lao Luo is doing are not special, or in the old way of Lei. From the marketing level, Lei, Lao Luo are good at marketing sermons, but Luo have this day, full of emboldened to tell everyone: "Sorry, this is not an Android phone, this is a hammer." "The fans in the end will be loyal to him, in terms of emotional positioning and cultural innovation, this will only excessive consumption of the old in the eyes of the fans of the image and feelings." Old Luo uses the sentiment to do the handset, that is the literary youth to do the matter, does the enterprise hope sentiment to develop the market may not be too hangs also is not very reliable. Hammer mobile phone released this day, perhaps the old Luo's feelings of the best epitaph.