Han Chong a visit to the guest point an hour, to foreign brands direct mail China impact without pressure

"Billion Power Network News" November 3, November 1, the Internet Apparel brand Clothing House CEO Chong visit billion Bang Power network "electric quotient One Hour" column, Chong for the electric business platform, brand activities and Amoy brand development status and other issues on the user's questions were answered.

Chong said there was no pressure on China's apparel brands to be affected by foreign brands ' direct mail to China.

Chong bluntly, from the Han are in terms of clothing, style, cost-effective than foreign brands a lot better. The speed of logistics and return of goods and other aspects of the process, foreign brands can not compete with the Korean clothing homes. In addition, foreign brands to enter the Chinese market, must be carried out marketing, marketing, so from another point of view, in fact, is good for Korea.

The following is the "Electronic Business Hour" transcript (part):

billion states micro-trust users: Zhao Total Hello, I am a freelancer, recently have wanted to start the idea. I have a lot of supply, but do not know now Taobao is not suitable for entrepreneurship? Ask you, I am now in open a Taobao shop good, or open a micro shop better?

Chong: I personally think that Taobao now, including the cat, is a very suitable platform for entrepreneurship. Relative to the micro shop, Taobao and the cat such a platform has been very mature, including the background of the system, the user's consumption habits, payments and other aspects have been very mature, now if seriously do, the opportunity is not less than before. Micro-shop words, still groping the stage, a lot of details are not particularly perfect, you can pay attention to. But if from entrepreneurship, Taobao, Cat is a very good platform.

billion states micro-trust users: I know that Korean clothing house has been doing is the Korean style, but now many foreign websites also opened to China's this direct mail. I would like to ask, if a lot of Korean local characteristics of the costumes into China, such as our particular style of clothing brands will be greatly affected?

Chong: About this you mentioned, we expressed no pressure, or very much hope that they will be active in the Chinese market to do some action. 2008 Han was the start of the house, March 2008 to March 2009 a full year of time, we do is purchasing. Han all clothing homes for this kind of purchasing or, for foreign websites directly or better, are very understanding.

There are several mishap in foreign direct mail websites that are almost impossible to solve. First, the time is too long, from the next single to send over, after all, international logistics, such as the time is still very long, there is a problem of customs clearance. Second, the return of goods, clothing, shoes and other goods returned very troublesome, almost is not achievable. Third, in fact, it is not cost-effective, China is the world's processing plants, a lot of foreign clothes from the cost is actually much worse than the domestic, because it is equivalent to production in China, and then returned to Korea, and then sold to the Chinese, Chinese market, so said that the cost-effective is relatively poor. There is a few of these brands in addition to a little publicity, the vast majority of brands in the Chinese market is not well-known.

So, from Korea all, the first one of our style for so many years, not worse than them. The second price ratio is much better than theirs. Another, including just said, the speed of logistics, ah, return of goods, ah, they can not compete with us. And they want to enter the Chinese market, it is certainly to carry out marketing, marketing, so from another point of view, in fact, Korea is a good thing. Because Korean propaganda big, like, identify with the Korean wind more and more consumers, consumers experience the so-called foreign direct mail, foreign cost-effective or foreign services, consumers are likely to appear in the Korean brand.

billion states micro-letter users: Zhao Total Hello, I am a loyal Korean clothing homes, but I always see in the micro-letter Mann in doing activities. I would like to ask why the Korean clothing house in the micro-letter does not do a lot of activities, is not too much attention to this channel?

Chong: Yes, we point to a dedicated team on both the PC side and the wireless side, but mainly on the operation of the product. But this kind of micro-credit marketing, in fact, has not yet been too much effort to operate. Because the operations department is not yet clear on the direction, so we are still focused on the model we think the direction is more clear.

billion states micro-trust users: I want to ask is Amoy brand this group of current development status, you feel is satisfactory. In addition, as far as you know, Taobao official now on Amoy brand what attitude? Will it continue to support?

Chong: First of all, simply mention the historical environment of the birth of Amoy brand. That year, Taobao opened Taobao Mall in April 08. Taobao Mall is looking to develop a high-end or branded mall. But in fact, Taobao to more people's impression is still a low-end market, so that the line of these brands, is not willing to go to Taobao Mall. In the early days, Taobao Mall's investment is more difficult, Taobao Mall is also difficult to put a line under a brand to Taobao mall inside. At that time the big environment, the whole Ali think of the way is to support the first in Taobao do better. Taobao merchants from the selection of excellent business, training into the first batch of Internet brands, so that they can grow quickly in Taobao mall. At the same time on the offline brand is a stimulus, proved that Taobao's own cultivation of the brand can also be developed very well.

But, with the whole Taobao mall renamed Cat, influence constantly expand, the brand under the line also constantly to the day cat open shop. Basically, the first stage of Amoy brand has been completed. Into the second stage, the day cat vigorously under the line to attract investment, so that the offline brand more energy into the Internet, put into the sky cat platform. As far as I know, the line of many brands for online operation is still not enough, or put the focus on the line, the operation of the line is still not mature, on the line will still be tempted in an attitude. The cat is in fact more inclined to how to let these offline brands in the Internet can better growth, this is the focus of their work, but this does not mean that the cat to Amoy brand, the Internet brand is not concerned about.

In fact, from the sky Cat or Taobao perspective, their market is offline market, is a line under the big environment. In this way, after so many years of exercise, in fact, Amoy brand has a certain basis, can be in the days of cats or other platforms healthy growth. But because the brand growth is to need time, but cannot go to the enthusiasm, therefore said that does not have the fast advancement, lets them suddenly grow up takes time. Therefore, the use of cat such a good entrepreneurial environment, so that the Internet brand growth can be.

In my sense, the cat's attitude is to support the brand to provide quality products and quality services. Whether you come from online or offline. This should be an attitude of it, not deliberately to bias. But in some cases, the cat will help small Internet brands or online brands when they need help.