Han Cold opened Weibo, only said a word fed tens of thousands of comments and forwarding

That year, Han opened Micro Bo, only said a word "feed" attracted tens of thousands of comments and forwarding.

This time, Han only said a word, three words "one is all", let a mobile phone app application-"one One ", in the online less than 7 hours, rushed into the Apple App Store free list in the first 10, 24 hours to become the top of the list.

By Han's editor-in-chief, the original "solo group" creative team jointly produced the "one A ", integrated content for daily release, content is simple but--a picture, a text and a question and answer.

Executive Editor Ma Yimu also did not anticipate that the first product, transformed by a cultural publishing company into a mobile internet company, would be so good in such a short time.

To the team's surprise, the next day there was an Android version of pirated apps.

This is by no means the first product of piracy in the mobile Internet field in recent years, and it will never be the last one in the future.

The collective helplessness of being pirated

"Piracy has always existed and is expected to persist for a long time." "From the traditional culture publishing industry came out of the Korean team is not unfamiliar with piracy, this has or is still a headache for them." Unlike traditional piracy, however, the Android version of "One" comes from an enthusiastic fan.

"In fact, this was originally done by a keen fan, not a commercial competition team," Ma Yimu told the first financial daily when he spoke of one of the pirates. ”

Ma Yimu says one of the official Android editions will be launched next month. Until then, the focus of the team will remain on content production, and there is no clear answer as to how to deal with the piracy problem. "The Android Market has not ordered products to the shelves of the channel, for the present situation, we have not thought well should be a kind of attitude to deal with." ”

Photographer Ma Liang for "one" to provide a lot of pictures and text works, "We would have written every day micro-blog, micro-bo, in one this platform, the creation of works, life class ideas to share more people, is a very good thing." "Ma Ma did not even formally discuss the issue of royalties with Han's team, for non-profit piracy, his attitude is more tolerant," piracy is not the first, but the spirit of creation as a shared attitude to treat, itself does not earn profits, is to let more people share the words also very good. " ”

However, not all the authors can face the fact that "borrowed", how to maintain the rights of content providers is still a problem that Han's team needs to solve. Worryingly, this is not just a problem for the Han group, but also for most mobile internet entrepreneurs.

At the beginning of 2011, Fan Ding led his team launched the mobile app "Love Folding", in just a few months time, this flagship mobile phone discount coupon Business products encountered a lot of "Li Ghost". "Our original team can only be in a very passive position, to see the download market has the same products on the shelves before you know after sleep." ”

Fan Ding Frankly, now encountered piracy and plagiarism generally have two forms. The first is to copy elements, the other team can easily imitate the content of their products to be optimized after the launch. The second is a pure copy, sometimes even the page, icon even the location of the logo placed the same size.

Faced with such a situation, Fan Ding initially was also quite angry. "We have not thought of a way to consult relevant departments, registration of a trademark at least a year or more time, and then a lawsuit to defend the rights, this time too long we can not afford." So, Fan Ding gave up the way of law, can only concentrate on their own products.

Early preparation of rights

In recent years, the mobile internet market multifaceted, countless app applications and game products flooded into the user's vision. However, how to protect oneself better and more effectively in the market environment of accepting Shanzhai is the problem that all teams and individuals are groping and facing.

"Prepare early!" This is a good law firm lawyer Cai Jie Yoon for the product development period of intellectual property protection, the most direct advice, "for these startups, especially in the mobile internet industry, time is money, and intellectual property protection is a system, wait until after the problem to remedy, will be unprepared." ”

In Cai Jie's view, enterprises according to all the object and object of protection, need to have a full range of intellectual property strategy, which requires at least three aspects.

The first is trademark registration. For mobile internet companies, in addition to the company's trademarks, there will be product line trademarks, subdivision products trademarks and so on. China's trademark registration application for 10 consecutive years ranked first in the world, the annual number of registered trademark registration reached millions of, in the case of limited capacity to review, usually in line will wait for the first half of the time. Therefore, if the application is only begun after the discovery of piracy, it will take at least one year to obtain authorization.

The second is copyright registration. Copyright is not limited to text, in fact, a mobile phone game in each character design, role dialogue, action strategy are in the category of copyright. The feature of this section is that once the work has been completed, the work will naturally be protected by copyright. However, this does not mean that the enterprise can not act. "Sometimes, the author can not prove that the works are original, and registered copyright protection may be fixed book time." "Cai Jie Yoon added," For example, the peripheral product value of pleasant goat and gray wolf is far more than the value of the animated cartoon, because the lack of the previous link to apply for copyright registration protection, the creators now need to spend more time and energy to reclaim their rights. ”

In addition, patent registration is the core part of many technology companies. For many large companies, the annual application of patent protection will be five thousand or six thousand pieces, the cost of a single piece at least 10,000 yuan. And for the start-up stage of small and medium-sized enterprises, Cai Jie Yoon suggestion is, may wish to find some professionals to help comb, find the core of a few to apply, to avoid the risk and trouble.