Han Court CEO hanting: Entrepreneurial godfather turned to Yeh to go more brand-stable route

August 22 Morning, Shanghai was a rapid thunderstorm attack, Hanting hotel group headquarters next to a pavilion, the Jinghua reporter and the Chinese court CEO Hanting experienced a carefree "rain ramble."

In January this year, Han court founder Hanting from the Executive board position to the front desk to regain chief Executive (CEO) reins. Hanting, known as the "Godfather of Entrepreneurship", is the first battle to be waged on the Yeh's new role, which is facing the high-end hotel market.

Godfather of entrepreneurship turns to Yeh

In the new management notes and autobiography, "A Lifetime career--My entrepreneurial legend," Hanting wrote: "My personal ideals ... is to use my lifelong energy to make the Han court the best hotel group in the world. ”

Hanting, entrepreneurial experience, in the more than 10 years from 1999 to 2011, because of the creation of Ctrip, such as home, hanting three in the United States listed and market capitalisation of more than 1 billion U.S. dollars of enterprises, and by the media and investors called "entrepreneurial godfather." Why does a person who is keen on starting a business choose Yeh? Hanting told reporters that for him this entrepreneurial type of person, Yeh is a huge challenge, need patience, tenacity of the will, as well as passion, he likes challenges.

From entrepreneurship to Yeh, hanting has been rooted in the hospitality industry.

Ctrip period, hanting from the Ctrip on the reservation data and users of the post saw the economic chain hotel hope. 2002, with 5 million yuan of start-up funds and Ctrip in the central reservation system and hotel management system technical support, hanting established such as home.

In the January 2005, as the home was at its zenith, Hanting, seeking a new thrill, turned away. Five months later, Hanting set up another new enterprise, Han court. At the beginning, the Chinese court positioning such as home more upscale, but by the economic development at that time, the Han court in the second-tier cities "war" is not satisfactory. "Bitter experience" under, Hanting led the Han court a engagement killed back to the budget hotel, at this time is 2007 years.

For the backtrack, Hanting explained that the value of the Economy Hotel area has a huge consumption base. In fact, this is why hanting chose to take root in the hospitality industry, and he believes that China's demographic advantage will be a powerful support for China's services.

Return to lead the Chinese court to change

Hanting revealed that the Han court will launch high-end brand, the name is "Jubilee", the brand will be referred to four stars plus to five-star standard operation.

The launch of the Jubilee Hotel, will become a magnificent transformation of the Han court, by the start-up of the Economic Hotel group, a leap into the possession of Friends Inn, Hanting Fast, Kanti, star, Yue Five brands, the product coverage hundred to thousand Yuan Price hotel group.

The Han court is about to start the transformation of the journey, and hanting early return to management positions inseparable.

From last November to the half-year of April this year, Han court has undergone several changes in personnel: first Chief Operating Officer (COO) Su Ying resigned, then the CEO of Ta, was elected as the company's Non-executive director and vice Chairman, CEO of the post by hanting concurrently, then Jia Yun Ai took office COO, executive vice President Haijun resigned.

For the above-mentioned personnel "big change", Hanting told reporters, Han court "Metamorphosis" needs to deal with the various resistance inside and outside the group, the original management team is difficult to promote. "Multi-brand is the direction of the hotel industry, Multi-Brand can make the acquisition of property resources more flexibility, but how to stick to the premise of the main industry to do a lot of innovation, a new round of development, may have to mobilize a lot of resources, including persuading the board, to explain and face losses or some of the failure of the brand, others pressure may be very large, It's very difficult, I'm doing a lot better. ”

Hanting regrets, "Jubilee's investment at least tens of millions of, so big investment, which contains a lot of risk, this board who to shoot, I think I only to shoot." ”

Hanting to promote the "metamorphosis" also includes compensation incentive system. "Hanting is no longer a start-up company, but a mature enterprise that regulates the operation of management." Then there will be the reform of pay, but also I to promote, the future Han court pay can and international Hotel group PK, rather than by options to attract talent. Hanting revealed that this year the Chinese court in the management will adopt a branch model, each urban area (hotel) into a branch. Branch of the boss, not only to run the hotel, but also to find projects, building hotels, management of finance, then the branch will have more power and responsibility, pay will be doubled, the process is probably done with years.