Han Court's brand addition and subtraction

Source: Internet
Author: User
Keywords Add and Subtract
Le King walked into the lobby of the Hanting hotel and saw not just the front desk, but also the free computer Internet and the open library;  These seemingly obscure details are separating the services of hanting from the traditional budget hotel areas.  Segment brand people think of budget hotels may stay in such as home or Jinjiang star, such as more than 100 ~200 a night of the standard, in the Han Dynasty, this kind of standard budget hotel does need to do, but more important is to innovate some subdivision brand, can completely cover parity to the midrange hotel market.  So the Chinese court took the lead in the Economy Hotel market segmentation, the existing budget hotel market subdivided into high school lower third gear, and designed the corresponding products: the middle-end business-type hanting All Seasons Hotel, Standard economical hanting Express hotel and hundred Yuan Hotel type hanting hanting Inn. The first two are currently on the market track, and the Hundred Dollar Hotel is a new model, different from the small hostels and hostels, advocating small rooms and large living room of the new concept.  But at the same time can not give people a sense of shabby, which requires a lot of value-added to support. "It is all designed according to the characteristics of the young white-collar travel."  "Han court chief executive Ta said.  10 square meters of room, equipped with air-conditioning, separate toilet and other facilities.  Unlike general budget hotels, sea friends innovation set up entertainment and sharing area, there are billiard, desktop football, film and television hall, game room Wii, X and other young people like the equipment, but also set up a lounge, fashion restaurant, self-service shopping, laundry and other supporting settings, catering to young white-collar and backpackers needs.  Han court addition and subtraction in the Chinese court in the popular "Han court Plus and subtraction", that is, in the operation will not need equipment and services completely removed, will need and the industry did not think of additional services to join the Han court. The Chinese division's subtraction includes not providing large catering and entertainment facilities in some stores to save on construction and labor costs, and to design rooms in the appropriate space to improve occupancy rates.  At the same time in the Low-cost Inn does not provide six small pieces, encourage guests to clean the room, so as to minimize the price.  The addition is reflected in the room double network cable socket, the toilet to provide water pressure and comfortable bathroom system, wireless coverage in public areas, the lobby to provide free computers, print faxes, free coffee, black tea services, innovative use of buckwheat & memory cotton double-sided pillow.  These details allow the Han court in the details of the operation to obtain a higher degree of customer comfort and recognition. At the same time, the Chinese court completed the Web PMS system, the realization of all store room real-time synchronization to the central reservation system, stores full implementation of the ladder ban access.  It is based on this technical means, so that the Chinese court of Innovation implemented a "no stay away from the shop" service. Ta said that when the guests pay the full price when they check in, they can no longer pay the deposit, and get the lodging invoices in advance. Check-out, close the door can leave the shop, completely omitted the rounds, checkout formalities. "Open membership card" is a smart chip card, in addition to record the name of members and other identity information, but also to indicate the level of membershipNo, check-in record, record member points. During check-in, this membership card can be directly in front of the "brush" into a temporary door cards.
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