Han Hongxiang: How to choose the keywords of the website

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What is a keyword? How to choose keywords? The problem is that the search engine optimization for the site needs to be considered first. How to choose the keyword of the website has been the topic that everybody discusses. The key word is the text you enter in the search box, which is what you ordered the search engine to look for. This can be said in turn: What words do you want your site to appear in search engines to bring visitors!

In understanding what is the key words, Han Hongxiang will be based on their own experience, tell you how to choose a website keyword. Listed below are some of my favorite methods, you can do the station based on their own purpose and point of view to choose their own effective methods.

1. Understand the industry profile.

Search the industry's key keywords, the top 3 pages of the site analysis. There are: Site construction time, site size, PR value, SEO level, the main keywords, the top 3 pages of the site is mainly auction site? Industry site? From these aspects can be roughly grasp the industry profile.

2. View the keywords of the website in the industry.

Take a look at the top 3 pages of the search engine's website for the keywords they use.

3. According to the relevant information provided by search engines, expand keywords.

When searching for keywords, click on the search results at the bottom of the first page for more related searches. From here you can get a collection of industry keywords and do appropriate filtering.

4. Use some keyword tools to expand keywords.

5. Keywords to arrange the combination of a large list of alternative keywords.

6. From the user's perspective to think what keyword search.

Ask yourself what keywords you use to search if you are a user, and ask your friends what keywords they will use to search.

7. Through the above 6 steps analysis, identifies a batch of alternative keywords.

8. Study the degree of competition in keywords.

From three aspects to study the competitiveness of keywords, the keywords in each search engine search times, the number of keywords in the search engine pages, the key words in the price ranking.

9. Identify target keywords.

The above analysis, basically can help you to determine the target keyword. Determine the basic idea of key words: Do not choose too few search keywords, choose the key words in line with their own strength. Select 3 keywords as the target of the homepage of the website. The rest of the keywords can be used as the key words for the column page and the content page.

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