Han Hou Wang Guoyan: "Earth" kid how in the Cosmetics field "soar"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I black Horse Note: One to ten years, "soil" boy Wang Guoyan, nowadays has become the business big guy.

As the founder of series brands such as Han Hou, Guangzhou 10 Longevity Cosmetics Co., Ltd. (hereinafter known as the Ten Phoenix) co-founder Wang Guoyan, with its huge advertising investment and unconventional marketing strategy, in nearly three or four years gongchenglvede, gradually for the industry know.

Short hair, dark skin, medium size, wearing very ordinary, first Wang Guoyan, will mistakenly think he is the company's young wage earners. Entrepreneur reporter two times in different occasions interview Wang Guoyan, he is the same dress: black-and-white T-shirt, gray jeans, brown shoes, really ugly. Of course, once you talk, you'll be gushing and passionate, like a local congressman who's canvassing the American movie. Wang Guoyan to product marketing as the starting point, by virtue of its unique way, a few years ago to dig the first bucket of gold, and step-by-step, rapid rise so far, claiming that "the King Dare." 2013, the ten-year longevity has reached 600 million yuan. Phoenix is headquartered in Guangzhou, the third high-rise-Guang Sheng International building. Sitting on the sofa in the office on the 11 floor, Wang Guoyan, who has always been in a high-pitched mood, is more excited when recalling the past. He rallying concluded that life, must win, or do first, or do the only.

Wang Guoyan, and its advertising investment directly related, and its advertising in the cost, and Shi Yuzhu of the play in the brain Platinum no two.

2011, has the Sichuan and South Korea after the two major brands of 10 Phoenix, year-end back to paragraph 100 million yuan. In the 2012, Wang Guoyan all of these real gold and silver into advertising: first, and June on the Korean descendants of advertising, signed two years, involving the amount of 10 million yuan; second, to 120 million yuan heavy contract Jiangsu TV, won the hit column "Happy Theater" title and "Non-interference" advertising rights, become 2012 Jiangsu Satellite TV cosmetics industry standard King; Third, at the end of 2012, again throws 10 million yuan, with Hong Kong actress Carina Lau on the product Chuan's endorsement, contracted three years. Simple and extensive tactics, the market return is quite decent: through advertising bombing, 2012 10 year of longevity back to more than 300 million yuan.

In 2013, in addition to the big advertising investment, the most worth saying is Wang Guoyan by the Southern Metropolis newspaper out of the "world without three" this alternative advertising. The ad is small, but the response is extremely hot. Followed by the "Korean 9.19 Brand Day" event, Wang Guoyan invited the "good voice of China," the instructor Yu Qing endorsement. The endorsement of advertising in the network, the media, synchronous rapid promotion, three days total retail sales breakthrough 100 million yuan, the whole year back to more than 600 million yuan.

Into the 2014, Wang Guoyan the same, once again shot: at the beginning of the year to 1 million won the Korean drama "From the Stars of You" in the Archie Art of the exclusive right to the title. As of press time, this 21-episode TV series has been played in Archie art 2.6 billion times, conservatively estimated more than 50 million people have watched the play before the Korean advertising. Wang Frankly, advertising before, did not expect the play can be popular so far, and the investment in Korea after the sale of products has been greatly driven. At the end of March, Wang Guoyan invited the brand spokesperson, "You from the Stars" starring June came to China, and held in Shanghai after the Korean brand fan meeting. The event from the trailer to the end, much attention, after South Korea's strong momentum of the moment no two.

Insiders commonly used "gamblers", "crazy" or even "rogue" and other sarcastic words called Wang Guoyan, and these critics in the face of Wang Guoyan in business success, but also often envy, gee marvel, sigh it as "marketing genius." It's not hard to see Wang Guoyan's Road to prosperity, its publicity, conceit, high-spirited personality behind the complex emotions such as inferiority, unconvinced, not resigned, and its development in the wild road, everywhere can see its family background, growth experience, education, contact Circle of the brand. The wing day abundant Wang Guoyan, is trying to lead the enterprise to say goodbye Robin, gradually moves toward the standardization mainstream, hopes to obtain the breakthrough development at the higher level.

Out of Jiangxi

Wang Guoyan was born in 1977 in a remote village in Douchang County, Jiangxi Province, on the edge of Poyang Lake.

Wang Guoyan has three elder sisters, he is the youngest child in the family, the parents are wussy farmer in the locality. Wang mother from childhood, home life is very difficult, father hope he grow up to be able to, at least not like him farming farming.

From small to middle school, in the study, Wang Guoyan also to go home to help his father to the field busy, academic performance is good when bad.

Wang Guoyan recalls that when his eldest sister married, according to local customs, the woman can claim the bride price, but his father did not want a penny, only a request-responsible for the Wang Guoyan High School three years of the full cost. Because partial serious, language, English score is too poor, 1996 after the college entrance examination, according to the score, Wang Guoyan only enter Jiujiang teachers ' College this road can go. Evidently, he was not satisfied with the result. Because teachers ' colleges are lower in higher education, and after graduation, most of them are assigned to the local countryside to teach. Wang Guoyan hope to stay in the city, but the home does not have the corresponding background, only by his personal ability, broke impossible. Reasoning, he prepares to change the fate by the postgraduate examination.

But the plan had to be abandoned by two o'clock. "Efforts for a year, but my English is too bad, as this goes on, certainly not on," Wang Guoyan said, "but then I think, a person's success, not by changing the shortcomings achieved, but the advantages played to the extreme." ”

Based on this theory, Wang Guoyan began to explore his own strengths. Soon, he entered the student union, has participated in the organization of social practice, school debate competitions and other activities. Wang Guoyan said that by participating in the work of the Student union, he found himself possessed of a natural boss temperament: a sense of responsibility, adventurous spirit, curiosity and conquest of the unknown. As expected, will graduate, Wang Guoyan See, the same graduates, the family all rich and related, basically have left in the county. The Wang Guoyan, who claimed to be the first party member and president of the student union, had his own calculations. "Compared with the students in the city, the acceptance of distribution to the rural areas, equal to the starting line has been lost." Wang Guoyan explained.

He decided to find a chance in Guangzhou.

"Guangzhou is a first-line city, with good hardware facilities, can see a more exciting world, even if I am in Guangzhou, the highest

Being a security guard in an office is much better than teaching in the countryside. "he said.

With 400 yuan in cash, Wang Guoyan started.

The debut of Foshan

In fact, before the real trip to Guangzhou, Wang Guoyan first came to Foshan. In Foshan, he found his first job in his life.

In the early days of Foshan, Wang Guoyan is afraid to look for jobs in the newspaper recruitment ads, because the fear of their qualifications, wasted time. He turned to a small piece of paper posted on a telegraph pole. It was through this approach that he saw the recruitment information about the cosmetics salesman and quickly succeeded in applying for it.

At this point, his idea is very simple: as long as there is work, have food, have a place to live on the line.

Three days later, Wang Guoyan found the job of the trick: Sell a 29.8 yuan of lipstick, he got a commission is 6 yuan, and for self-employed, the same product price only 5 yuan. Wang Guoyan to the boss resignation, the other side disagree, and threatened to detain his advance payment of 200 yuan deposit. Wang Qibuguo, and the boss played a fight, finally simply not money, out of their own purchase.

This is the starting point of Wang Guoyan cosmetics business.

As the marketing business more and more good, Wang Guoyan purchase channels are gradually from small suppliers, wholesalers to talk with manufacturers to discuss cooperation, Wang Guoyan also from a person to develop with a few small brother together, one mutual care, and the purchase can be cheaper.

Wang Guoyan got the first 1000 yuan, the distance he came to Foshan just half a month. He sent all the money to his father. It is said that during that time, the movement is diligent and good luck, monthly income near million. No longer hungry belly Wang Guoyan, began to observe the industry research. When all the other salesmen went to the salon and the mall to sell the products, he had successfully entered the nightclub.

When night came, the Wang Guoyan, who had made preparations early, began the busiest work of the day with the young ladies who rode on. In order to be able to mingle with the nightclub, he specializes in the wardrobe-suit, white shirt, leather shoes and a beautiful suitcase.

Occasionally encounter security at the door to cross-examine. At this time he will always straighten up and confidently say, "book a good room." Then he strode into it. Wang said that when products sell well, together with condoms and other products sales, one night to make a net profit of five hundred or six hundred yuan.

The business has been doing this for nearly half a year, Wang Guoyan deeply tired and tired: The industry threshold is getting lower, peer competition is increasingly fierce, practitioners are often discriminated against and rough treatment, he has not only seen also personally experienced by the night security forced kneeling things, in addition to the product sales process, to often with the salon, Night women contact, In particular, see some young and plain little girl also into this dusty occasion, and even a lot of people from his hand to buy a condom, he felt very depressed, do not want to be in this circle mixed.

Soon after, from the Guangzhou Daily in the raphe column, Wang Guoyan found a lactic acid bacteria milk film salesman work, a monthly basic salary of 800 yuan.

Another chance, Wang Guoyan learned that he was in the company price of 38 yuan a carton of milk, from the Xinjiang factory purchase only 3.3 yuan. The difference is so big, why not do it yourself and work for others? Wang Guoyan found the university classmate Chen Jian, two people in this hit, immediately contacted the source and established the supply and marketing relationship.

First Bucket of gold

For greater development and Reliance, Wang Guoyan decided to go to Xiamen to his aunt. In Xiamen, Wang, Chen's milk film business officially started.

In 1999, the Xiamen far-China smuggling case exposed, Lai star fled overseas, the local market is rather depressed, milk film marketing business has also been affected. There is no savings of Wang Chen two people, once only left more than 1000 yuan, dilemma. Under helpless, Wang Guoyan plan to let go a fight, take out 600 yuan in Zhongshan Park rental block site sales.

Wang Guoyan said that the day more than 2000 yuan, the war was won. Wang Guoyan to find that the milk business door-to-door sales although difficult, but fixed booth still have the opportunity. The two men took the money and rented a 170-dollar-a-day counter at a nearby mall.

Business is surprisingly good, and the better.

In accordance with Wang Guoyan, Xinjiang suppliers to cooperate with the later learned that Wang, Chen two people in Xiamen will this business to do a good job, they intend to enter the market directly in Xiamen, and preach rumors of the king, Chen's milk tablets for counterfeit products. Competition, the two men were forced to turn to Fuzhou, and found other suppliers in Xinjiang.

From 1999 ~2001 years, Wang Chen two people by virtue of the milk film business, has accumulated capital of more than 300,000 yuan. Wang Guoyan was no longer content to be an individual trader, and he decided to return to Guangdong to look for greater opportunities.

Two people in this discussion, the result is, the Kingdom of Annan under the cessation, Chen investigation and Health, has earned the money deposited in the bank, each month each receive 3000 yuan.

Wang Guoyan from Xiamen to Zhuhai, into a cosmetic raw materials factory as a salesman. A year later, Chen investigation and health failure, came to Guangzhou. The two men decided to start a business again.

Therefore, in the previous year, Wang Guoyan often access to major cosmetics wholesale market in Guangzhou, he found that the small owners of the stalls are not high level of education, older than their own small chaoshan people, but the lucrative business, he intends to try.

"These people sell goods during the day and count the money in the evening," I thought. Wang recalls.

It turns out that this business, seemingly simple, in fact, the king, Chen wasted a year for this, not a penny earned.

At this time Wang Guoyan's university teacher just went into business, is ready to enter the field of cosmetics, heard Wang, Chen this experience, the Force invited two people into the occupation.

The three partners are not long. By 2004, because the idea is not appropriate, Wang, Chen chose to leave.

"I want to enlarge the size of the company to occupy a larger market share, rather than counting the accounts every day," he said. But I'm not a big shareholder. Wang Yu said.

Wang Guoyan has the idea of starting a company of his own. Just when he did this planning, an old customer-Wang Guoyan mouth of the "Zhaojie" Listen to the King, said the intention to cooperate, and is funded by her, Wang Guoyan.

The king was overjoyed, and the result was basket.

For this cooperation, Wang Vague, investigate the reasons for his failure, he to the entrepreneur reporter analysis said: "One, the" Zhaojie "

In the face of financial difficulties, 1 million of the investment was only half fulfilled, and he even put all the money he had earned before. Second, the "Zhaojie" investment in this company, pure divorce after the spirit of emptiness, and play.

Brand Advance and retreat

When Wang Guoyan took 400 yuan to go south to Guangdong, his fellow Peng Weihua also came here with the borrowed 800 dollars of money.

Peng Weihua graduated from Douchang Normal School and taught in the countryside for two years. 2000, Peng to High self-study way, got the decoration design degree, since then began to engage in planning, advertising design work. 2003, Peng set up a studio to do professional line cosmetics packaging design, album production and Other business.

2004, by the common friend Che Weihong introduction, Wang Guoyan and Peng Weihua hit.

2005, Wang Guoyan to family and friends a total of borrow 150,000 yuan, ready to start their own cosmetics brand. He found Peng Weihua and persuaded him to join.

At that time Wang Guoyan, and there is no cosmetic brand operation of successful experience, Peng has some doubts about this.

"But the boy is a fool, a passionate, a shoo-in." Peng Weihua determined to try.

Wang Guopeng: "How much money do you have?" Peng Answer: 50,000. Wang said: "I 150,000, you out of 50,000, give you 30% of the shares, how?" Peng readily agreed.

Korean drama "Big Long This" is the domestic hit, the drama of the hot Let Wang Guoyan see the Korean elements in China's great charm. Wang will be the brand name of the future product 10 Phoenix, but unfortunately, "ten Phoenix" has been registered, he turned to Hong Kong registered Korea Lange Cosmetics (Hong Kong) Limited.

That year is Korea Lange (Laneige) into the Chinese market in the third year, has been in the Chinese fashion women with high visibility. Of course, this Lange is not the "Lange", Wang Guoyan brand also has nothing to do with Korea. Wang Guoyan This is clearly in the South Korean brand of the edge of the border, has been walking on the brink of law. What's more, Wang, on the outer packaging of his products, starred in the portrait of Li Ying, starring Lee, to create an illusion that the product had been Li Daiyan. Not only that, the counterfeit products after the production and completion of the packaging, through the three or four-line city franchise stores successfully sold out.

Wang Guoyan said that the so-called franchise stores, more by the local small boss control, mixed with the hooligans, foreign brands do not pay attention to this market also can not understand the rules of the game. At that time, cosmetics giants competed in the main battlefield is ultra, store and department stores.

According to Wang Guoyan, he found a relatively strong strength of the agents, to the other party to put forward the condition is that the first payment of 200,000 yuan advance, and then the industry average price is 50,000 yuan ~10 million.

Peng Weihua explained that, rather than talk about a lot of small agents, than a big one, into the company survived, not successful closure.

It is said that the King's grand strategic vision touched the other side, eventually in exchange for this 200,000 yuan. In this case as a lever, Wang also negotiated more than 10 provincial agents.

2008, the Ten longevity "Lange" back to the paragraph has reached 30 million yuan. Wang Guoyan not satisfied, hope to continue doing large-scale.

The same year, ten Phoenix launched the Night Skin care brand "Chuan", please come to the singer Sun Yue for endorsement. This is the first time that Wang Guoyan has advertised on TV. Wang Guoyan to the entrepreneur reporter said, at that time, please Sun Yue endorsement, one is optimistic about her in the domestic super high man gas, second, she valued her "South Korea tourism Image Ambassador" this identity. Of course, Wang Guoyan did not mention, Sun Yue is Korea Lange (Laneige) cosmetics China spokesperson. For please to Sun Yue, Wang Guoyan special trip to Beijing, found Sun Yue's brother and broker Sun Tielin. Sun Tielin Straight to the point, asking for 1.2 million yuan, but the king was only 1 million yuan budget. After Sun said this sentence, the king took out 200,000 cash said: "Sun Yue I must please, money put here, you do not give me to play IOUs, if agreed to cooperate, this even if the deposit, if you do not agree, you call back to my account will be good." ”

Wang claimed that Sun was moved by his move, 1 million deal. Although Sun Yue's endorsement has come to an end, but Chuan in marketing is not successful, Wang Guoyan for this, a big somersault, a total of 8 million yuan advertising costs are not returned.

Wang Guoyan concluded that the "Sichuan" Night skin care concept, for the three or four-line city users too advanced, coupled with the quality of products at that time, and the public opinion began to point to its Shanzhai "Lange", has a great impact on "Chuan". At this time of Wang Guoyan, deep internal and internal dilemma. In order to reverse the unfavorable situation, Wang, Peng please come to Guangzhou Black Horse advertising to provide brand services, "Lange" eventually renamed "After Han."

July 28, 2009, Peking University Centennial Auditorium, ten longevity company held a half year, "Ten Phoenix" officially opened "after Han". Wang Guoyan This day as the "gang" to upgrade to the "team" big day, because thereafter they can be aboveboard, organized and purposefully to carry out brand activities.

2010, Wang Guoyan Please come to the well-known female marketing consulting company-Guangzhou Shang Road marketing CEO Zhang, after the Korean brand and image upgrade, restart the launch of TV ads. After that year, the advertisement invested 10 million yuan, the year-end return paragraph 40 million yuan.

Alternative Knives

Wang Guoyan's boldness in business strategy is often confusing.

Sangdo Marketing CEO Zhang said, income 10 million yuan, Wang dares to take 20 million yuan to advertise, income 100 million yuan, he dares to spend 200 million yuan, nearly gamblers. Wang Guoyan does not recognize the gambler's assessment. His explanation for "burning money" is that it is going to occupy the market by increasing the amount of money he spends on his own, and he will be very concerned about how much he can get in return after the money has been invested.

2010, Wang Guoyan decided to terminate the cooperation with the previous planning company. After many comparisons, the final is placed in front of the following two options: One is the price of a conspiracy 4 million, one is a quote 4.8 million of the Shang Road marketing. The king immediately approved the decision--choose expensive.

Wang Guoyan that his decision seemed blind, in fact, the rationale is sufficient: first, at that time Zhang customers very little, that he was very focused; second, Zhang for the understanding of cosmetic plastic industry, has lain under the operation of the bed to do research, that he is very serious; third, Zhang graduated from hit, but that year's entrance examination scores into Tsinghua University It means he's smart; four, when he was a young man, he had become a vice-president of a company, stating that he had a talent for business. With the entrepreneur reporter exchanges, Zhang frankly, 4.8 million yuan quotation, indeed a little high. As a result, in the actual work after the signing of the contract, Zhang almost all the company's strength to cooperate with the development of Wang Guoyan Enterprises, and he himself has repeatedly followed the king to run the market throughout the country. Wang Guoyan that money is the best tool for narrowing the distance between people. Wang is obsessed with the launch of television advertising, so far, has invested more than 300 million yuan, the return is more than 3 times times.

"Because it is expensive, you represent value." "said Wang. In addition to the "high price must have High-value" firmly believe that, Wang more important is that the industry does have some cosmetics brand is through television advertising bombing and success. Wang also has 42 of the heavy lifting. 2013 South All "intension body" advertising, 2014 Archie Art "from the stars of you," the sole name, are recognized in the industry's classic case. In Wang Guoyan's view, the latter and the June fan meeting held, with a low investment of about 2 million yuan, caused the whole social media boiling, is obviously a value. Wang said the future will increase in the network media advertising efforts.

Sangdo Marketing CEO Zhang that Wang Guoyan and Henan satellite TV in the advertising cooperation on the story is wonderful enough. In 2012 after the South Korea year-end meeting, Wang Guoyan to find Henan Province brand agent Lao Yang Chat. Wang Guoyan asked, 2013 Henan can complete 50 million yuan back to the target. Lao Yang asked, "2012 back only 15 million yuan, to 2013, the surge to 50 million yuan, how possible?"

"I can provide you with three conditions: 15 million yuan TV ads, 15 million gifts, and then send 15 million yuan small sample." What do you think? Wang replied.

"Is that what you said?" Lao Yang listened to stand up, I do not know whether this is the truth or joking. Wang Guoyan confirmed and then said: "I do not trust you now, you first give me 8 million yuan deposit." Lao Yang soon handed in his money. Wang Guoyan took Lao Yang this money, found the Henan TV advertising department director. Wang said, "I am ready next year in the country 10 satellite TV to put in a total of 200 million yuan advertisement, average 20 million yuan per home, I wonder if you are interested." "The other side of the hearing immediately expressed interest."

Wang Guoyan put forward his cooperation requirements: "I give you 20 million yuan in cash ads, you have to send me 20 million yuan electric vehicles (Henan TV, the largest advertiser for an electric vehicle enterprise) as a gift." "In good faith, Wang added, the first quarter can be prepaid 5 million yuan advertising fees (television advertising generally for quarterly pay, settlement date for the end of the quarter). The other party looked at this customer so forthright, happy signed the contract. So, Wang Guoyan did not pay a penny, but first earned 3 million yuan in cash and 5 million yuan worth of electric vehicles. And the Henan market by advertising bombing, the year back to more than 60 million yuan.

On the line and offline relationship, Wang Guoyan that the electrical business is always a channel, and the future development of the South Korean model is driven by the line. After the scale of internal checks and balances is big, Wang Guoyan is no longer responsible for the development of specific business, but as a spiritual leader, in the office every day, to contribute to the team members creative. He was quite enjoying the feeling. Wang Guoyan is not good at business management and operations. After the Korean internal staff to the reporter smiled and said, old King Tube which piece, which is disorderly. The king also has self-knowledge. In contrast, as a pioneering partner of the Peng Weihua, modesty and calm, work well organized, in character and Wang Guoyan can form complementary, and therefore was entrusted with the day-to-day operation of the company.

Sangdo Marketing CEO Zhang, and both are quite familiar with. Zhang's feelings are, in Korea after the interior, Wang High-profile outside the Lord, Peng low-key Lord, a unrestrained, a down-to-earth stable.

Peng Weihua and Che Weihong, is a fellow, classmate, is sworn brother, and Che Weihong and Wang Guoyan is a fellow and relative. Many years ago, after introducing Peng, Wang, Che Weihong also in recent years gradually and two people approached, merged into the professional and Korean, become King's driver and audience. Che Weihong said, four Coppenwahr, considerate and meticulous person, on weekdays, friends and customers are very attentive, and often invited everyone to party chat, treat people from no high or low distinction. As the general manager of South Korea, Peng Weihua has another important task--with three other executives to critically assess whether Wang Guoyan's new ideas are realistically operable.

"Lao Wang thought too much, but in 10 ideas, there could be only 2." Peng Weihua said to the entrepreneur reporter. In the evaluation of Wang Guoyan, after the Korean brand director Sho Rong to all over the dealers often say that the old Wang does love to brag, but 80% or come true. Wang Guoyan does not mind his team denying his ideas, and he is more willing to treat the cold water as a necessary way to inspire team potential and prevent corporate risk.

In the 2013 "materialize" event, Wang Guoyan had proposed using shoes as a gift to repay consumers. Peng immediately objected. Peng's reason is that the delivery of shoes, in some places is taboo, the other shoe size, style many, the actual operation is more difficult, and will divert the attention of consumers. The gift-giving scheme was eventually turned down. According to Peng Weihua revealed that Wang Guoyan had planned to use June as the brand "Chuan" spokesperson, also was Peng a veto. But there are many other decisions, and Wang Guoyan is sticking to his own opinions and Lipaizhongyi. For example, Wang Guoyan has insisted on the Henan market as the focus, adhere to engage in 919 brand day activities. At present, his majority insists on being right. Shang is the Wang Guoyan of the villagers, but also after the display equipment supplier, due to business dealings, and Wang more contact. Zou felt the most profound is, in the talent introduction level, Wang Guoyan very clear his company needs what kind of person, for can extend this kind of talent, often regardless of cost.

In business dealings, Wang Guoyan Most of the countermeasures are, first let their own disadvantage, let the other party take advantage. For other people's request, Wang Guoyan rarely refused, for example, for the staff to be introduced, as long as the other party to raise the amount of compensation, he is not only not depressed, but also give a surprise. "People are owed to owe, rather than let me owe you, let you owe me." "said Wang.

Circle of Friends

Chien-Chin founder Ceng in an interview with an entrepreneur, said, slack to find Zheng Boven, tangled up looking for Wang Guoyan. Zheng Boven is the founder of an advisory body called Chi Wolf Group. Zheng Boven and Wang Guoyan, Ceng have a personal relationship is very Benedict, three people often together to chat. Overall, Zheng Diligence, Wang Bold, once rigorous, their mutual incentive is to compete for who can make more sensational business action.

According to Zheng Boven revealed that Wang Guoyan in Guang Sheng International mansion for 30 million yuan to buy a floor office, Zeng Zhaoxia in Yu Tian an industrial park bought two buildings. Once, Wang Guoyan found Zheng Boven opened a Highlander, said: "Mr. Zheng, you should drive a Porsche is right." "When Zheng Boven bought a Porsche, Wang has thrown more than 6 million yuan to buy a Bentley."

Sangdo Marketing CEO Zhang is the Wang Guoyan into the entrepreneurial Black Horse camp, an important intermediary, Dark Horse Battalion for Wang opened a new business world, after the mainstream normalization of the road to start. Therefore, Zhang first saw Wang Guoyan after the Bentley, in the mind rather unconvinced: "Two years ago, his car is not my good." ”

Wang Guoyan, who claims to be disgusted with success, says he has no idols in the Chinese business community. Not only that, according to Wang, he had suggested that the chief executive Fang Jianhua to take away the portrait of Mr. Ma, hanging in his office. He said: "Lao Fang, if you take Ma Yun as an idol, you will never become Ma Yun, you should hang your portrait." ”

In an interview with the "entrepreneur" reporter, Wang Guoyan repeatedly stressed that he was more willing to study and solve problems than to seek help from others, because successful people could not solve his real problems. Contrary to Wang Guoyan's logic, he himself has repeatedly used media interviews to preach his marketing philosophy and to be enthusiastic, and his micro-letters are constantly updating similar content every day. There are always new ideas burst Wang Guoyan, often spend a lot of free time to chat with friends, groups, casually find a place can be in full swing chat up. Most of the time, rather than chatting, it is Wang Guoyan's long personal speech.

According to Che Weihong observation, the current Wang Guoyan most proud of things, perhaps not to do after the size of Korea, but through a small range of "bragging" activities to change the idea of others, such as business frustrated, dispirited entrepreneurs, he was inspired to cheer up again. Under the influence of Wang Guoyan, Fang Jianhua got a football field size two-dimensional code, once the partner, Sangdo Marketing CEO Zhang, has put down their original career, began to restart business.