Han men's clothing shed again cut menswear market

Absrtact: June 30 News, a few days ago, Han Chong Group CEO said that this July, the sister brand of the ancient days of the cat's official flagship store will start trial operation. It is learned that the brand positioning since ancient times is the Oriental Zen Designer menswear, and grain wisp of oriental retro

June 30 News, a few days ago, Han Chong, the CEO of the group said that this July, the sister brand "since ancient times" cat official flagship store will start trial operation.

It is reported that the brand positioning since ancient times is Oriental Zen Designer men's clothing, and grain wisp of Oriental original designer brand positioning echoes.

Chong revealed that at this stage, the brand department is undergoing visual testing and adjustment, the official flagship store has been online since ancient times. The display and decoration of the shop has many concepts related to Buddhism. Shop has been on the line of men's style to improve the style of Chinese-oriented. And according to the store's membership system, since ancient times set a very clear membership of the system, a total of four member levels.

Some people in the industry believe that the style of the men's brand is a very segmented market. Chong also in recent days and media exchanges have said that a major trend of the brand is more and more subdivided, and the brand more and more subdivided, the market will be more easily formed saturation, want to stand out in the market the more difficult, the higher the cost. "In the Internet market, there is no Super brand, which violates the rules of the Internet, the natural characteristics of the Internet is market segmentation." ”