Han on mobile internet: respecting consumers like millet

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On the afternoon of 26th, the 2014 home building materials Industry OTO Marketing Summit, which was organized by Shanghai Access Network Service Outsourcing Co., Ltd. and June Zhi industry, continued to be held in Shanghai. In the face of dozens of home building materials industry operators, access fast-built CEO Han did the title of "Business in the Change" keynote speech, for these listeners from afar explained how the future business, home building materials industry operators should be how to transition (OTO Transformation Consulting: 021-33294118).

The transition is one of the hottest topics in the business circle in the last two years, along with mobile internet and OTO. Bat only took a few years to redefine the rules and ecology of business activities. If a few years ago the home building materials business can also keep the building materials market coverage of an acre of three points to do the trading, money into the "red beauty" no money on the rest, then in the "Red Beauty" by the internet impact of the current, home building materials operators how to embrace the trend?

In the face of internet intrusion, all businesses inevitably need to follow the rules of the Internet. And how to understand the internet era of business, is the operator to ensure that they are not eliminated the first prerequisite. In Han's view, Internet commerce means the advent of the era of consumer sovereignty. He took millet example: "Millet success is an important factor in the millet community, and millet community can fire up the core is ' consumers are respected '".

In the past, the marketing staff could not reach the real idea of most customers, and the opinions of consumers could not be communicated to the enterprise. Once the company's products are launched, the consumers will choose to buy, and more consumers do not like the company can not feedback their own voice. Many brands are abandoned in such a repetitive, because they can only passively accept, their voice is not respected by enterprises.

Millet community and closed the practice, in the product before the development of new features will be through the forum before the user to reveal some ideas, or in the official version one or two weeks before the release, let users vote to choose what kind of products. In Han's view, listening is an important part of the future interaction between business and users, and MIUI, born after listening, became the most popular mobile ROM in China. This can not only help enterprises to detect the real needs of users, reduce product risk, but also customs clearance to form the lowest cost of effective promotion.

This way to include home building materials industry, including many operators have a good reference meaning: listening, communication will make the relationship between enterprises and consumers more closely, thus forming trust. Trust is the core of brand.

At the same time, Han also believes that another prerequisite for consumers to be respected is that asymmetric information business opportunities will no longer exist. The internet has brought about an explosion of information that allows every consumer to gain more equal access to the message, citing, for example, "traditional sales rely heavily on methods such as language, which will not work in the future". Similarly, promotions and other ways do not produce very good results.

This has actually been verified, Amazon and other European and American electric dealers rarely promote a major reason is that, through large data and other technical means to achieve the needs of each user analysis. The distributor becomes the technical platform is also a future trend of the electric business development. followed by the offline retail terminals will face rapid iterations, intelligent retail will become the mainstream of the future. For home building materials dealers, the need for large data, OTO and other means to establish a regional data and technology platform, from the simple to profit from the evolution of the technology advantage, the user stickiness of a new platform.

In the traditional business system, the most common problems are "how many customers do you have" and "how many channels", and in the mobile internet age, the future of a business should be "whether there is a location on the mobile internet platform", "What position", "how much location". The ability to adapt faster to the Internet and the rules of mobile Internet will determine how far a business and brand can go.