Han Wang "content + terminal" layout of the electric paper book industry chain to deal with the ipad

The ipad's attack has sparked huge concerns in the notebook and e-reader markets.　　E-Reader Market boss Amazon K Indle has been arrayed in readiness, as the domestic electricity paper book market, a brother and the darling of the capital market, Hanwang technology how to deal with the attention. In the Friday, Han Wang technology through the 100 million yuan to increase the production of Han Wang resolution, to increase their manufacturing capacity to alleviate the problem of insufficient capacity. At the same time, the Han King in the content of the end is a large horse enclosure, and increase with the press, the media cooperation. Han Wang Technology chairman Liu said that the "content + Terminal" dual-track model is not afraid of the ipad challenge. Hanwang technology has risen more than 200% since it went public.　　For the soaring share price, Liu admits "the pressure is very big". The ipad's strong debut has sparked concern that the challenge for the Hanwang paper book, the Amazon K Indle from the industry, is not obvious, but a cross-border Apple tablet ipad is making the e-reader market feel aggressive pressure. The ipad's global first-day shipments amounted to 300,000 units. The US market research firm expects the ipad to be the most successful of Apple's new products, and will be the first-ever-selling E-reader/tablet computer.　　The ipad's strong appearance makes the industry worry that the paper will gradually be marginalized, many manufacturers even issued a "in front of the tablet computer, how long will the paper book survive" question. Amazon K Indle is nervous about the ipad, and Amazon has bought touch-screen technology company Touchco. The cost of TOUCHCO technology, it is said, is much lower than the technology used by Apple's ipad.　　In addition, Amazon announced the opening of the K-Indle E-book application platform, the increase in publishers to pay royalties and other measures to face the ipad head-on. 100 million increase in Han Wang manufacturing expansion capacity when the consumer electronics industry goes into maturity, the decline in profits becomes inevitable.　　In order to avoid the role of Hanwang in the paper book only stays in the hardware provider, Han King is increasing the distribution of industrial chain, timely expansion of the production at the same time, but also in the content of the construction of a huge investment in happy enclosure, hope that the content side to establish the industry threshold to deal with from abroad (Apple, Sony, etc.) and domestic (peer and cottage) competition. The reporter learned from the Han Wang Channel, the first quarter of this year, the Han Wang paper book shipments of more than 200,000 units, close to last year's annual shipments. And Liu said, because the capacity to keep up, this December Han Wang's paper also appeared in the supply of insufficient, lost a lot of orders. This makes Liu "very heartache".　　Liu pointed out that the supply shortfall by March was eased. In order to make up for the short plate of insufficient capacity, in Friday, the shareholder meeting of the Han Wang technology unanimously passed the resolution of 100 million yuan to increase the capital of Han King. Liu said that Han Wang to achieve the annual sales of millions of targets, must expand capacity to break through the industrial bottlenecks. By increasing capital, the planned annual production capacity reached 1 million sets of supply capacity, the future capacity will be up to tens of millionsLevel。 In the content construction, the Han Wang Science and Technology resources Operation Department general manager Chen Shaoqiang told the reporter, "read new books, reading the newspaper" is the Han Wang this year in the content of the construction of the core work, that is to ensure that 2010 years after the new issue of the vast majority of books can be downloaded from the Han Wang Bookstore, and covers hundreds of publishers, national newspapers and mainstream local newspapers more than 50. In addition, Han Wang and Shanda in the network of literature cooperation is further consultations.　　In overseas markets, the Han King's Southeast Asian European market has developed rapidly. Newspaper reporter Gao Lingyun intern dan