Han Wang Technology "two pioneering" attempts to open up the education market

July 29, the Chinese King of Science and Technology issued a notice, the company intends to use over 10 million yuan investment funds to set up a wholly-owned education industry subsidiary, in order to use the company's technology, brand, channels in the field of education has been explored and accumulated, fully tap the educational field of huge market development space.　　Data show that the wholly-owned subsidiary of the name tentatively Beijing Han Wang Science and Technology Co., Ltd., its business scope: Education information system solutions, including learning software, network platform, electronic bag terminal, electronic whiteboard and other education-related software, hardware and platform products and technology delivery, product sales. In fact, as early as March 24 this year, Hanwang technology in Shanghai has held an electronic schoolbags programme press release. Han Wang Technology vice president, electronic bag project leader Wang Banjiang at the meeting, Han Wang electronic schoolbags are mainly divided into two types of products: first, electronic paper technology as a teaching tool, product form similar to the current paper books, similar to textbooks, to assist students to read; the second is to solve the problem of long time eye damage and power consumption with new display technology,　　Use LCD and other multimedia display for All-weather classes, including video playback and interactive communication. The Han Wang Technology chairman Liu that the education market is a much bigger market than the gift market, in the next few years, the education field and other professional market will replace the gift market, the Han King's most important source of revenue. Reading and reading, the former refers to the occasional look, and reading is read every day. Who is reading? is the student. The market of reading is the education market, so Han Wang is sure to go in. "Hanwang has coveted the education market, and sees it as one of its main growth points in the future," said a longtime analyst at Hanwang Technology, "but the entry threshold for electronic schoolbags is very high." For example, to promote electronic schoolbags to schools, we need to obtain the approval of the Local education bureau; In addition, in the provision of content, but also the support of publishers, once the party because of the interests of the division of the problem, will affect the sales of the Han Wang electronic bag. "In this respect, the Han Wang technology related person said:" We have now and some local education bureau contacts, and has reached a preliminary agreement. But the electronic schoolbags industry chain is not mature in China, the business model is still groping, so when can be profitable now does not have a precise timetable. "Vice president of the Han Wang, the general manager of the electric Paper Book Division Wang Banjiang also said to the media, E-book reader to replace the textbook really into the classroom, the technical level alone, there will be color, price costs, power consumption and other difficulties."　　In addition, the effective convergence of educational content and the reform and coordination of the education system are the problems that lie ahead. Reporter found that, historically, "electronic schoolbag" type of paper books is not actually a new method of Han Wang technology. As early as 2009, Hanwang technology had aimed at students. According to the July 29, 2009 "Science and Technology daily" report: "Han Wang Technology Vice President Wang Banjiang introduced, Hanwang technology This release of the electronic paper book products designed for students, pre-installed on Chihu domestic and foreign classics, modernBest-selling works and interesting comics, and so on, will also integrate students ' test papers and other resources, and increase the timer, automatic volume and other functions.　　"A year later, it was clear that Han Wang's paper books on students had not yielded any tangible results," he said. Once entrepreneurial success of the Han Wang technology, is now facing the company's strategic development of the bottleneck period, involved in the new field of education information, whether it can get rid of the current predicament, indeed also difficult to predict, still need time to verify.