Hand circles: Lingering prototype "nightmare"

Summary: Who told me that China has innovation, who am I with? Hot game "crazy guess figure" prototype "Icomania" on Weibo, after exposure, a user attached this sentence in the forwarding, and then the micro-blog received more than 70 forwarding, but also sparked a return on domestic hand tour

"Who told me that China has innovation and I am anxious ..." popular game "crazy guess figure" prototype "Icomania" in micro-blog exposure, a user in the forwarding of this sentence, followed by the microblogging received more than 70 times forward, but also once again sparked the domestic hand tour "plagiarism" atmosphere of discussion.

In fact, this topic has a long history, the honest game of mobile phone manufacturers are unwilling to offend peers and remain silent, and more developers are accustomed to this, and even disdain to talk about this topic, even the developers respond to say "You think EA, Gameloft did not copy it?" Or "can be copied to the ability."

On the other hand, the recent "Crazy guess map" in the circle of friends has begun to decline in frequency, the discussion of this game, but also started from the frenzied pursuit, return to the "phenomenon-class hot" reflection, this is not unrelated to the so-called plagiarism, 4 people with one months of development of products, fast Word runs through its always.

Whether it is the debate on plagiarism or the reflection of the hot, domestic hand tour industry outbreaks of all kinds of chaos, reflecting the domestic hand travel industry facing the internal impetuous and external embarrassment.

Hand circles: Lingering prototype "nightmare"

Brush screen type of transmission created the "Crazy guess map" in the micro-trust friends circle overnight leap Red, even after all the answers were published, there are still many users through the circle of friends for help.

But then there were users who discovered that the gods were doing the same thing as most of the previous night's red-made hand tours, is an exotic, the prototype is the German "Icomania", even the background, button UI details are almost copied, before the major media and micro-broad touted the "4-person team spent less than 100,001 months of development" The miracle of the moment of destruction, this kind of pixel-level plagiarism has been criticized by many people in the industry, and even a developer said that "Basic is the Chinese version of the still have the nerve to write on the list of production personnel." ”

A few of the games that were found Shanghai Dong Shi Network development of the "star era" was accused of plagiarism "million King Arthur", "The Reverse of the dragon" and other games are accused of copying the Japanese game "Game King", The Joy of Excellence "My name is Mt" was once referred to the same as "Zhi long fan City". In addition to some of the game makers who can afford to spend money on development, many small and medium-sized groups of work are able to find prototypes abroad, followed by plagiarism accusations.

However, for such accusations, many developers Senqui, "Find Your Sister," the developer of hot-cool game CEO Yong said, the game and type of play is so much, can not say that the same as plagiarism, whether it is international or domestic, to do absolute innovation is very difficult, not all companies should and have the ability to do innovation, It is worth encouraging to learn both the play and the localization of innovation.

GMGC Global Mobile Game Alliance Secretary General Song Wei also said that the model and play on the reference is understandable, so blame the developers plagiarism unfair.

To a certain extent, the user found the prototype is becoming the same play domestic hand tour of the "nightmare."

Pixel-level plagiarism behind: impetuous low cost test water

For the growing "pixel-level plagiarism" wind, Yong and Song Wei all said should resist, "copy is definitely not a long-term, and can only get short-term benefits, for developers, the result of plagiarism is their own function to do a game of the ' OEM ', unable to establish industry status." In the use of play, in the content and form should be innovative. ”

Behind this phenomenon, in addition to the lack of innovative driving force, there are new entrants to the industry's impetuous and confused mentality.

"Because I do not understand the core of the original, so simply even the interface, content and other sides of the corner copy." One developer said, "a game-type boom is hard to do again, so it's one of the reasons for plagiarism in order to be quick." In addition, some people are in order to quickly rob the market money laundering. ”

"Crazy guess" developers Hao Teng Jia Ke CEO Cao said that the original starting point of the game is not the game itself, but want to test the micro-letter platform for the game's social communication power, so use "crazy guess" as a low-cost test water.

However, Song Wei does not approve of this practice, he said that if the direction of his own to do, should be copied time to do original.

To be sure, whether it is out of the confused test water mentality, or impetuous to make quick money mentality, plagiarism itself is not accepted by the industry.

The crisis of the phenomenon class: desperate platform risk

"Crazy guess figure" Built-in sharing function support to share to the micro-trust friends and Friends Circle, Cao also admits that no micro-letter will not have crazy guess the success of the map, and similar to the "Baidu Magic Map", two products have been continued in the Apple App Store in China free list of the top two to stay for more than a week of time.

Cao said that "crazy guessing" has proved the value of the micro-credit social platform for the game, and Hao Teng will develop more similar products. And this idea may also stimulate other developers to achieve viral transmission through the micro-trust circle, if more similar games appear, the circle of friends to be brushed will become the normal.

It's not just the "crazy guess" family that stares at your little friends. At the end of last year, beauty and Mushroom Street previously through the public account of the micro-trust circle of friends to "viral" bombing, and to induce users to enjoy content after viewing the results, the user for a great deal of harassment, micro-letter team immediately to the two blocked.

In this month's leaked micro-letter version 5.0, the micro-letter to the public account was purged, limiting the agency account can only be pushed a month, and the subscription number of the push is incorporated into a conversation box. At present, the micro-letter has limited the public account of the push to a daily, and the content of strict review.

The rapid response and strict control of the micro-letter to the content conveys a signal that all content that does not contain overt commercial value and that destroys the user experience will be tightly controlled and even excluded.

If the future has dozens of "crazy guess" and "Baidu Magic Map" appeared, the circle of friends will be filled with the sharing of games and social content, which is not what micro-trust wants to see, though the micro-letter claims to be an open platform, but for now it is still conservative in the marketing practices of third parties, This is a huge potential risk for similar games and applications.

However, Weibo is confronted with the problem of excessive marketing and information overload, and it is obviously not a substitute for micro-trust platform because of the increasing cost of promotion.

The Chinese hand swims in the glossy water figure and the heavy plagiarism infamy in the difficult exploration, in the intellectual property environment bad domestic market, the micro-innovation should obtain more encouragement, whether is the content and the play breakthrough, or the operation means on the new, all is leading the Chinese hand to swim a little forward, Perhaps one day there will be a domestic innovation for foreign manufacturers to learn from, and before that, blame and encouragement will be the driving force behind this day.