Ji Jiapeng
Ji Jiapeng newspaper reporter in Beijing
On June 25, Xiao Jian, CEO of China Mobile Games (CMGE, NASDAQ), and Yingshuling, the newly suspended president, appeared together for a media briefing. The two sides jointly denied rumors of internal hand-struggling and suspected illegal trading before reiterating that they only adjusted for the internal structure. After the current round of adjustment, Yingling will still be responsible for the business of issuing the line, and will also be responsible for China's hand travel Pan-entertainment industry.
On June 19, the mail inside China Mobile revealed that there were major personnel changes in China's mobile games and that the former president Ying Shuling was suspended from office. Originally should be responsible for the issuance of Shuling Ling Xiao Jian, CEO of the Group to take over the overall vice president Liang Yan Group to help take over the launch line platform to support business.
For a time, including mid-game companies fighting infighting, should be Shuling and other executives allegedly with the company's internal resources and other companies improper transactions rumors everywhere. On the same day, the NASDAQ Exchange issued an urgent circular to halt the trading of stock in China's mobile games. The share price of Chinese mobile games closed at 14.63 U.S. dollars on the same day, plunging 22.57%.
Xiao Jian accept the 21st Century Business Herald reporter explained that China Mobile Tour June 19 for the restructuring, its purpose is to move the issue of mobile travel north China. However, given the over-privilege granted to distribution teams across the country, the power recovery will face resistance. "If the integration of the distribution business may be some people play forward, some people play guard, but around the issuing business center manager does not necessarily want to play a position other than the striker."
Xiao Jian said, so the first removal of nine executives, and adopted the "handover of work within 3 days," this more radical way. To this end, Yingling individual also made sacrifices, take the lead in surrendering the power of the hands, waiting for the group's adjustment, but the executive team basically did not leave.
"Then we talked to the Nasdaq and got the result of the next resumption of trading." Xiao Jian said that since the management team was young and did not make any preparations for the internal leaked email, Did not come out to make a positive response to the matter.
Ying-Ling said that China's mobile games from last year in the distribution business are fierce storms, while the distribution team from the original 100-person team expanded to more than 700 people, scattered around. "There are business centers all over the country. In order to have better performance, business centers around the world are given more power. To a certain extent, they have become too many distribution centers."
It is learned that the distribution business of Zhongtou You was originally located in four places, including 250 in Chengdu, 60 in Shanghai, 100 in Shenzhen and more than 300 in Beijing. "When there are too many distribution business centers, resulting in some competition between the various places, so need to integrate; and the game industry should face to face communication in order to achieve greater efficiency, so the move to North." Ying Ling said.
After the restructuring, the tour distribution team only operates in Beijing, while Shanghai, Shenzhen and Chengdu will only have a very small number of employees. Ying Shuling introduction, this adjustment will mainly affect the Shanghai, Shenzhen, Chengdu distribution team of three, and because Beijing's distribution team has accounted for 90% of the total revenue of the Group, the issue of business lines will be necessary to centralize Beijing Maximize efficiency. After adjustment, the number of employees in the circulation business of hand travel was more than 400, except for the streamlining of more than 30 employees, other staff members were incorporated into the public sector of the Group.
Analysys International recently released data show that China's hand travel in the first quarter of this year with 18.1% of the total mobile platform market share of mobile games released the first in the industry, music, touch, respectively, with 16.2%, 12.4% market share ranked first Second place, third place.
In fact, in addition to the mobile game distribution business, mobile games have always wanted to make breakthroughs in self-developed game products. Xiao Jian frankly, the original architecture design access to self-developed products did not get through, the support is not strong enough, so this time frame adjustment is also set up in Shenzhen, specializes in self-study team's distribution team for self-developed products in August this year On the line to do support.
As for allegations that China's mobile games or alleged irregularities were rumored to be outsiders, they should be denied these rumors to reporters by Suling and said that an independent third-party investigation committee chaired by Tan Chang-wen, independent director of China Mobile Games, has been set up. By American lawyers involved, the specific findings will soon come out, but also a pure innocence.
"I'm reluctant to comment more on the unspoken rules of the industry, but Ctrip.com is not the so-called unspoken rules for being the industry leader." Yingling Ling told 21st Century Business Herald that as a US-listed company, There is a strict internal control and internal audit system in the company to eliminate the occurrence of non-compliance. (Editor Lu Aifang)