Hand swims become the Internet "fat" user loyalty is not high

In the eyes of the big guy is a banknote printing machine in their own heart is the reporter Lihua "sue father-in-law, the emperor?" My brother is looking for me to play chess! "The emperor is still in the toilet to hit the plane, it has been 2 hours ..." Standing in the micro-letter of the "giant" on the shoulder, is called a simple "jet" game overnight burst red, so that "Huan Chuan" in the Yongzheng are friends spoof as "Jet" addicted fans. People are "flying", but Tencent wants to play is the mobile phone game (hereinafter referred to as "Hand Tour") in the field of "Big wild boar". On the PC side, the game has been Tencent's banknote printing machine, in the mobile end, sitting on 400 million or 500 million micro-letter users of Tencent, still want to play in the field of large bowls of drinking, bulk eating meat. Industry personage analysis thinks, hand swims or become the micro-letter to become the quickest channel. Stare at the hands of the absolute more than Tencent, Baidu 1.9 billion dollars to buy 91 wireless, Alibaba investment Uc,360 also has its own mobile gaming center. Internet big guys All sharpening, hand tour field really so fat? The flowers in full bloom Bee 2012 China Mobile gaming market revenue growth of more than 90%, reached 3.24 billion yuan; in the first half of 2013, sales revenue in the mobile gaming market doubled. This is the state press and publication of SARFT deputy director Sun Shoushan in the ChinaJoy site revealed data. According to Analysys International estimates, 2013 hand tour income will exceed 10 billion yuan. Compared to other applications in the mobile Internet industry, the profit model of the hand travel industry has been quite clear, and it has basically extended the business model of the PC Internet age. Last year, Forbes Chinese version of the 30 most profitable mobile internet companies, nearly half of them are mobile gaming companies, such as Silverside technology, palm technology, cyber Dragon and China Hand tour and other companies. Japanese hand Tour "Zhi long Fan City" (Puzzle & Dragons) can grab 4.5 million of dollars a day of income, and in the first six months of the debut year, it received 763 million dollars in income. Supercell, a Finnish hand-travel company, has only two apps in the Apple App Store, the Tower Defense game Tribal Wars (Clash of Clans) and the social farm game "Hay Day", but last year's total revenue amounted to 100 million dollars, In the first quarter of this year, more than 179 million U.S. dollars in revenue, the industry expects the company this year will rely on these two tours to earn more than 900 million U.S. dollars of income. "Compared to the public revenue data, only the most focused host and PC games are expected to easily earn more than 1 billion dollars in a full year." "An industry analyst pointed out that supercell in the first quarter of 179 million dollars in revenue, after deducting fees and Apple's 30% commission, the profit reached 104 million U.S. dollars, such a profit space is almost twice times the host game and PC games. And in the Chinese market, the hand Tour "My name is MT Online" January 2013 only officially in the App Store online, to March 21 the number of users increased to 50, the top of Apple's App store's best-selling list in China. Industry insiders expect that the game has a single monthly income or more than 20 million yuan. And the old game company Hot Cool in the end of 2012 on the line of the hand tour "looking for your sister", just rely on advertising and gold coin model to obtain a monthly income of millions of yuan. According to Huatai Securities statistics, 2011 China's domestic market monthly income of millions of mobile phone game products only a few, and by 2012 has more than 10 of hand-travel products to reach tens, now has 20 million or even 30 million income of the hand tour. The profit pattern is clear, the profit space is rich, meet these two requirements of the hand tour industry is like a flower in the blooming of cow dung, there is no reason not to bee. In addition to the popularity of internet bosses, the capital market is crazy. As the "mobile game first" landing on the gem of the technology in the past six months, the share price rose more than 300%; Since July 23 announced plans to 672 million yuan to acquire Guangdong Silverside Technology stake into the mobile game, Huayi Brothers share price even four to limit the trading; Extension information, network dragon, China Hand tour, etc. directly or indirectly benefit from the company , share prices have risen 100% to 300% in the past six months. One side of "burning money" side "bitter" to become "Dongpo meat" in the internet big guy and the eyes of venture people, hand travel industry is a piece of oil-wang Dongpo meat, fat and not greasy, who want to clip a chopstick. But in the hands of the industry "mixed" entrepreneurial team in the effort to become "Dongpo meat" on the road side of "burning money" side of "bitter". The Hangzhou media has reported that an office location away from Ma Yun's pioneering Lake garden only one street from the Hand tour company, began to do game development in 2010, has recruited 37 employees to start a business. 3 years later, the initial investment of more than 7 million yuan has been "burned", but so far even the game has not been able to online. The company's CEO is now desperate, the house, the car sold, only to the Child left a school district room, intends to do a final fight. Even "My name is MT Online" the development of the company's Lego interaction in 2012 also entered a low tide, overseas losses are very serious. CEO Shanhu revealed that at the time to operate had to start layoffs and pay cuts, but also once thought of selling the garage to gamble. Eric Consulting through the app published in China's list found that January 2012 into the TOP1000 game products, by February 2013 only 19%, usually nearly half a year of time product survival rate of about 45%, hand-travel products update iterations faster, the competition is very fierce. "Although the mobile game has been good for half a year, but I know the characteristics of this industry, is a day do not good, one months to do bad, from the beginning to the complete decline of this company only need 6 months, it will be the fastest decline in the speed down." Shanhu said that the life cycle of hand travel is far shorter than the end of the tour, the end of the tour may have five years eight years or even 10 years, hand travel is two or three years or 35 months are probably. "My opponent's loyalty is really not high, usually follow the game," looking for your sister, "crazy guess" these have letMy appetite for the game, is now long to free up memory uninstall off. The citizen Miss said. In order to please and retain users, hand tour company is also painstaking effort. Shanhu revealed that the company in order to better contact with the player, spend hundreds of thousands of yuan to invite three hundred or four hundred players to eat, but also to send a variety of gifts. Once invited 350 people, suddenly came 550 people, in order to appease the players can not enter the game, bought a batch of Apple ipod gave them. At present, the hand travel industry average of a new user's cost of 12 yuan or so, high even more than 30 yuan. In the past, the cost of a new user is only 1 yuan. It is not easy to "force" users to spend their own money to curry favor with their customers, but it is even harder to dig the user's pockets. August 1, "Plant vs. Zombies 2: The Wonderful journey of time and space is finally listed in the App Store China, but its official microblogging service has gained more than 80% of the blame, and in the App Store, the number of people playing in a star has surpassed the number of five stars in a week. In contrast to the overseas version, some netizens found the Chinese version of the Plant vs Zombies 2: The Marvelous Journey of time and space has been deliberately raised several times in difficulty--whether it be the unlocking of plants or the acquisition of gains, Chinese users will have to pay more time or money to get the same content than overseas users. The reason for treating Chinese users differently is stark. "Plant vs. Zombies 2: Wonderful Time travel" is a free download, through the purchase of a paid hand tour, but given the Chinese users in the study of skills and tolerance of the "paranormal", PopCap increased the difficulty of the Chinese user's game, and ultimately led to the game's Chinese version of the experience of the failure. A senior expert in digital marketing analysis said, hand swim because the adaptation is the fragmentation of the scene, so the leisure type should be its true colors, but more leisure, the user's attitude towards the game is increasingly not serious, and not serious, it is difficult to motivate their pay desire, so many hand tour will be in the design to come up with a completely inconsistent with the "leisure" The nature of the difficulty by making users frustrated to drive them to pay to overcome this difficulty. Weibo has circulated a story about online games and hand swims: Online games are driving you to spend money and then giving you more fun and privileges than others, while hand-swimming is a way of not driving your limits and forcing you to spend money to improve your gaming experience. However, there are several hand tour companies can accurately grasp this "limit edge" of the boundary?! There is a wolf in front, there is a tiger behind. Although "hit the plane", "every day love to eliminate" the technical content is extremely low, is pure "the cooked meat" the game, but uses the micro-letter platform Leng to become "the national hand Swims", shows the platform the formidable influence, this also directly causes the platform to have the powerful discourse right. According to industry sources, early hand tour developers and operators of the proportion is 7:3, but now the split between the two have become 5:5, the future may be 3:7. (Original title: Why do big guys love "flying"?) The "fat" status in the field of hand tour