Hand Tour Entrepreneurship: Do not enter the four misunderstandings

Starting from 2012, hand tour has been thoroughly fire, from the "Big Masters", "My name is Mt", "Monster Hunter" This kind of popular high exposure game, to "Knight-errant ol", "Monster X Alliance", "union Lake" and so quietly work a few money small production, Hand Tour monthly revenue has gradually from 5 million to 10 million to 20 million, Yao, and even appeared more than 50 million months of high level of revenue products.

Data from the first half of 2013 show that the amount of mergers and acquisitions, shares and acquisitions that are related to mobile gaming in the country has exceeded 3.5 billion yuan. This is the game industry's new round of capital feast, all kinds of hand tour development team, the company everywhere, the country's initial estimate of not less than 1000, most of the team companies are concentrated in North Canton and Chengdu.

In any field of development, there is a relatively chaotic process, which can be seen as a good thing, or as bad. 2012 Summer vacation, the market of Android online game relatively few, then only need you have products, quality clearance, there are major channels for you to choose. Of course, at that time the hands of the environment has not yet formed a climate, but also need personal diligent point of running transport. By the end of the 12, all kinds of Android online games, iOS products increasingly numerous. This is the time to spell the product quality. The main platform channel direct data in fact, you this product good, specific how. Even sometimes they are clearer than your research and development company!

The final result of market prosperity is the problem of distribution of benefits, the cost of users to import more and more high. Currently a common user cost can reach about 5 dollars, a user's cost of 8 dollars. Booming large intermodal mode is also gradually cost a small area, large channel platform between the combined transport. Or you have to give the product to a channel platform alone.

Mobile game This piece has already entered the white-hot competition ahead of time, Big Capital, big channel platform's wrestling has become a foregone conclusion. Opportunities are not there, but in this environment, the start-up team is just beginning, or the product has already done half the team. The changes in the market should be treated more soberly. I will share with you some of the issues that individuals have been thinking about!

1: Whether to make a stable product will make money?

The answer is no, the current season above. Stability is only the minimum requirement for the product. Large channel platform needs to see the product data feedback, your next day, 3rd, 7th retention. Whether the rate of payment is what they want.

So did you really do your best to make the product?

2: Rapid replication products can win!

The start time of each field, whether upper or lower level, is still not stable, so the author agrees that this strategy is very reliable. But the evolution of the environment is not an idea at the moment. As a small start-up team, do you have enough connections, channel platform quality relationship resources. If not, why do you think waiting for your product out is the fastest, by then the same type of imitation products are hundreds of. Channel platform will certainly be in accordance with the following order of care, its own team developed products, Outsourcing good cooperative relationship CP developed products. So small team mobile entrepreneurship, must innovate, innovation may die, not innovation will die.

3: Mobile game input cost is small!

The author has contacted a lot of looking for investment team, the amount of investment requirements from 500,000 ~100 million, the project development time is basically said within half a year to complete the development and online profitability! Look at the proposal, it feels like a cold sweat. A 10-person team, half a year's wages, rent, art outsourcing needs, social security these are too big. The goal of investment must be to spend the least amount of money to get the maximum return, but obviously not finished, 99% will fail the project that is no reason to vote. According to the author's algorithm, do a reliable mobile games. In cities such as North Canton, a mature team of 10 people. It will take at least 8 months, and 2 million of the spending will be guaranteed.

4: Mobile Capital active, as long as a few achievements can be set up for the elderly

I'm sorry if you're just starting a business now, even if you make some progress. It's not your turn anymore. The current capital consolidation process is halfway through the middle of 14, and the active period will pass. Is the current case, can be fortunate to have a big get-together of companies, have a few years of product production experience, do not say how good each product. First of all, these companies are financially profitable, the entire company's team after the accumulation of the elimination of 200 people around the scale. The internal research and development system has been relatively perfect, strong resistance to risk pressure!