Hand Tour Entrepreneurship must read: from the development to the promotion of those things

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hand Tour has been 2 years, 2013 is expected to have 809 billion market in China.

Liu Jin

About End Tour Tour

End of the 10-year tour so far, about 20 large companies, 10 or so to reach the scale of the market, scale rate of 50%, mortality 10%. The withering rate is 20%, and the ratio of investment is great. Based on PC; A typical sales-driven model of CPA; It is said that China still has 60 billion markets in 2013, and the next 3 years will not fluctuate much.

Page Tour so far 5 years, so far about 50 large companies, 5 or so to reach the market size, scale rate of 10%, mortality 20%. The withering rate is 30% and the percentage of investment is large. Based on PC and PC traffic, the first appearance of the hyper-chain based channel in PC is the King phenomenon. Typical CPC-oriented sales drive model; page Tour It is said that China has only more than 10 billion markets in 2013 and is shrinking rapidly over the next 3 years.

Hand Tour so far 2 years, 2013 the national about 1000 companies, the future of the unknown how long to reach the scale of the market, the scale rate of 1%, over the years mortality should be 50%, the withering rate of 95%, a small amount of survival minimal. Based on APP,HTML5 short-term 3-5 years should not be, do not think there is flow. Hand Tour 2013 I think China will have 809 billion market, 3721.html ">2014 year or 15 billion-20 billion, 2015 or 20 billion to 30 billion market, 2016 should be more than 30 billion."

About traffic

Traffic exists in browser-based hyperlinks, mobile phones based on hardware, branding, game center entrances, brushes, piracy, downloads so that some light app, phone hardware, fixed place or channel will have entry properties, but not flow up the amount, not the flow. Therefore I think the hand swims no flow, only the channel stock.

About Hand Tour Business

Hand tour business is divided into the development of hand tour, hand tour operation, hand travel channels, hand tour export, 2D hand tour, 3D hand tour, and so on, the most common should be for hand-travel development.

Hand Tour development mortality rate is very high, according to the following principles to explore the development team:

The team judge mainly has three: 1, the team planning procedure whether has the main responsibility experience for a long time? 2, does the team main personnel have the long-term cooperation experience? Can it really be a team that works closely together? 3. Are the main members of the team a good investment?

The team judge also has a special important point: before whether small or miserably? Small become 8 points, a fiasco for 8 points, two defeats for 9 points, never venture for 0 points. If the existing shareholders of the team and all the members have shares, and no longer in any other third-party companies have a stake of 10 points.

Since the development of hand tour is extremely difficult to succeed, the value of the investment of the Hand tour development team is to accumulate and live long enough.

2013 Q2,q3 basically no longer have a lot of investment hand to develop the angel round investment, and 2014 Q3 will be slightly better, so the hand tour development team should be more to the shares early to attract investment, or save costs.

About Hand Tour Promotion

I think that there is no flow of hand, only channel stock, so the promotion should be completely different from the end of the CPA sales drive, but also different from the page tour of the CPC sales drive, but should be the main market-driven mode.

2013 start of the Hand tour promotion operation and development expenditure ratio should be between 1:10 or 1:20. If 10 people spend 300,000 of their March development expenditure, the independent promotion fee should be 3 million or even 6 million. Either iOS or Android games.

Because of the hand tour is the promotion of market-driven mode, more need to Chao Jin, also can save money to do big things.

About channels

A variety of hardware-based, app, channel channels in the domestic reach of more than hundreds of, because the hand tour based on the market-oriented, the end user's effective channel for up to 5, and therefore the channel since 2013 should be forcible, 2014 should be from 10 after aihongbianye. The App Store is another theory.

Hand travel investment and team misunderstanding

As a result of industrial investment, angel Investment and part of the venture or do not realize that the mobile Internet investment output characteristics and the big difference between the PC, or the management and entrepreneurs mistakenly identify the development of small investment, Bo probability, so the team turnover and new ratio is high, may continue until the end of 2014, so the team is difficult to form, Coming and going to join the separation or even change will become the theme.

About the 13/14-year situation analysis of hand tour

The year's estimated 20% workers left the industry, 20% workers to survive, 20% team withered and survived. Estimated 2013 All the game team has been transferred to the hand tour, about 1000 large and small companies, 13 should have 2000 products, according to the 2013 tour of the market 8 billion, each of the annual flow of 4 million yuan per product.

Each product year water 4 million, not according to the next 37 or 28 cent ratio, according to 46 distribution team per product annual gross income of 2.4 million. Monthly average of 200,000.

If the team has an annual output of 2 products, the annual gross income of 4 million. The above algorithm is the mean number.

Hand Tour Development presents a clear winner-take-all phenomenon, based on market-driven hand travel promotion of the Matthew effect is very obvious. It is estimated that more than 80% of the products do not reach the mean.

You've already lost the game.

Special about hardware Channels

Strategy Analytics latest data: Samsung's smartphone sales in China in the first quarter of 2013, Huawei second, 8.1 million of the smartphone sales; Lenovo third, the sales of 7.9 million of the smart machine; cool Pie Four, 7 million of the smartphone sales; ZTE V, 6.4 million sales of smart machines; Apple VI, sold 6.1 million units altogether.

According to the above can count each brand mobile phone annual sales estimate. As the hardware itself mobile phone to form a hand-swim channel theoretically feasible, but involving the level of conversion activation rate of about 0.3%, it is difficult to form a strong channel.

Various channels in 13 strong, forcible after the weak channel collapsed in 2014. Top 5 Dazzling, top 10 alive. Others wither or survive.

How to build a team by hand tour

2d Hand Tour team to 12 or so, 3D hand Tour team to 20 people for the appropriate; the same company more than 2 teams are not appropriate; Such companies work their head off across management and investment. Easily lead to team instability. Unless the management experience is extremely rich. In view of the more than 2013 years will appear more and more 3D works, hand Tour development will be in the short term of two or three years to most of the work is 3D, limited by investment input-output speed ratio and opportunity to choose, hand Tour development team will roughly lose the opportunity to venture into the investment.

About hand Travel development team salary

Because the cost of hand travel is mainly salary and promotion operations, and hand-travel development mortality and withering rate is too high, so the 13 investment hand travel development team is extremely difficult to succeed, if you can increase the success rate in addition to attracting shares, the proposed salary at least do:

1. The first 10 employees under the premise, the first half of the total unpaid, half a year after the quarterly pay increase, until 15 or 1 August, up to the same area of 75% of the salary, through the 12Q3 began at least 5 quarters.

2. Team stability under the premise of the management team or can and the management team to gamble Products: The first 10 employees will never lose and sit rules, the use of 853 distribution plan, the first 80% paragraphs 50% third 30% after 10%. This method should be used to raise incentive for salary reduction.

3. The stability team under the premise of the management only after the 4th paragraph of products, or even 5th, 6th, 7th .... Because of the Running-in team, the first several products 90% are rubbish, so do not focus on the first three products of any play and design.

Per capita salary of 7000 yuan, 2013 only do 2D hand tour, 12 people team calculation, monthly salary expenditure 100,000, annual salary expenditure of 1.2 million. If the investment 2 million can last for 18 months or so, does not include the promotion of operating expenses expenditure.

Early investment in hand-travel development teams

Hand Tour development team early investment more in their own, angel investment or venture.

As a 5+2 in 2013 Q2 The timing of the basic view that the development of hand-travel is no longer sustainable, profitable possibilities, but the possibility of a small, and expansion in the development level of the hands of the basic does not exist, a not sustainable team on the investment is not a basic value. Unless there is a potential for future business leaders to cultivate possible.

On persistence

Sustainability is the greatest concern of venture, and may outweigh profitability. To investigate the excellent end-products with many years ' continuous quality, study through the hyperlink to wash the user's page channel mode, the past few years to explore the various modes of game: close to the core target users, circle the core opinion leader, the most concerned about the user should have the best continuity, the farther from the user, the worse the continuity.

Therefore, the Hand tour development team through different channels to reach users, such as the use of market-driven promotion mode, will be farthest from the user, the least sustainable. In this case, only a stable and long enough to live a team to have a certain degree of continuity.

About games and transportation

The end of the trip is a plane, Warcraft is Boeing, legend is Airbus, who is Bombardier? later, the page tour is a train, chess card is Putie, fun is a train, who is the high-speed rail? Now the Hand tour is a car, who is the national road? Who's the freeway? Who's Ford Volkswagen? Mercedes Benz Ferrari?

Mobile phone to create a new generation of Internet mode, mobile phone and PC are very different, so whether it is the investment ideas and methods of venture capital, business model design and team management, the future trend of the GRASP evaluation should be adjusted accordingly. No longer use PC ideas.

Finally, my point is

7000 Yuan monthly salary of 20 people within the hands of the development team 90% in 2014 Q3 or closed, or withered. No matter you are in the Beijing-Shanghai wide deep Cheng Wuning.

Note: This is the exclusive column, reproduced please specify the source @ Create a note and this article link (http://tech.sina.com.cn/i/csj/2013-06-03/07508405005.shtml). Welcome more submissions, see "Genesis" essay.