Hand tour Industry "IP-king" Small and medium-sized developers how to survive?

From the end of the tour, to the page tour, until the hand tour, copyright IP finally by the domestic practitioners put it should be in the position. 2013 deserves to be called the Year of Hand tour, because we never seem to be like today, let the opportunistic pull over, let IP reign. In the coming end of this year, IP as a hand tour marketing flagship version of countless, in the industry through a random collision, we found that the power of the use of IP marketing or cross promotion, but more easily in a number of products out of the fore, but also the most recognized by the channel. Can even say, once you get a good IP, channel easy on, the moon water is not a dream. So, whether it is grand, or touch empty, or swim such companies, through their own strong financial strength and resources of the race to sign IP, so that the IP market straight up, so that many small and medium-sized developers look and sigh, I do not know how to be good. Many people say that if there is a bubble in China's hand-travel industry, then these bubbles are not according to the rules of the small and medium-sized developers, but in turn, without such small and medium developers for the industry, now the hand tour industry can hardly reach the current heights, small and medium developers in the early days of the industry has its important contribution, But as the blue sea changes to the Red Sea, small and medium-sized developers will increasingly narrow the living space, which in any industry is inevitable, as long as the place of capital will be a brutal. Living space is small, does not mean that there is no living space, big pursuit, small have a small life, the following we are in the IP in the case, for the small and medium-sized hand tour developers to provide some creative ideas: first, the reality of the game. We know that the user is familiar with the best marketing, you can place a sense of geographical or iconic real scene for the propaganda point or game theme, some social hot topics can even be used as some of these elements, such a way to run cool, cultivate, solve puzzles or other leisure games, such as "Subway Parkour", "Looking for Your Sister", " Celestial Education Committee, etc. Second, the history of the indiscriminate stew, aerial myth. First half I have felt "three Kingdoms" thoroughly by the industry, but we can see that until today, there are still three categories of genre of the game is ready to launch, it may be a bad genre, but also the most familiar genre, so as long as the play is good, perhaps more easily successful. China's 5,000 years of history, the positive, wild, God, strange layer out of the group, it depends on your planning ability, which is promising, but no one suddenly jumped to sue you for infringement, so this is a small and medium-sized developers of an important position, although many intruders, but a combination of the arrangement down, you will find that the pattern is far more than you see the peers. Third, occasion film and television, do not touch the characters. Every year we have a lot of big fire movies and TV works game adaptation Right You don't think about it, but this time the smart wit of the little people should flash as far as possible, borrow Captain Jack to do the sailing game, by gravity to play the gravity induction game, speed and passion to do racing games ... Occasion propaganda, do not touch the character image, in advance to do 2014 film release Table of the lessons will not be wrong. iv，Look for the literature of the slip through. Starting from Chinese and 17K, there are too many books and novels. Among them, to the fairy-man, the majority of fantasy, although the grand or Chinese online has the vast majority of works of copyright, but even like Shanda such a company will not be able to develop all the books into a game, so many gangs author circle, in fact, there are many authors own copyright, while there are fixed readers and good visibility, cooperative development, It is never a success to borrow power marketing. Five, silently, waiting for the thigh. Many hand travel companies in order to expand market share, in their own research and development, or to authorize outsourcing, or direct acquisition ... This is a more desperate business character, can be used as a donkey to lead the first, the premise is your brothers can be as tolerant as you live, if found that horse, you can enjoy the gallop, even if not found, efforts to polish out good works, find a good issue agent out also no problem. Although survival seems difficult, although this circle also more and more bad mix, but as small and medium-sized companies, itself has a "small ship a good turn" characteristics, choose a good direction, adhere to the bottom line, life continues, creativity at any time, even if you will not eventually become a giant, may also become a part of the Giants.