Hand tour industry will have to pay royalties to improve the game development operating costs

"Once the author of Jin Yong and other comprehensive rights, the hand travel industry will have to pay royalties to improve the game development and operating costs, and the current development of hand travel costs have been very high." ”

In Friday, the previously hyped hand tour plate led a A-share, of which northern latitude communications (002148.SZ) fell, and Bo Rui Spread (600880.SZ), the days of Sound Holding (000829.SZ), Hong Bo shares (002229.SZ) and the Chinese Green Treasure (300052.SZ) declined in more than 8%.

Some people in the market said that, or because of the rumor that Jin Yong proposed the mainland to obtain its original version of the novel authorized two game manufacturers Sohu Tour and the Perfect World, jointly on the market infringement game for rights. Yesterday, the perfect world public relations to the "first financial daily" said that the company has been respecting and protecting intellectual property rights, but for the next step will be legal rights, because now in the upcoming release of the quiet period, it is not easy to comment on this.

A variety of games are accused of infringement

Guangzhou Travel Love Network Technology Co., Ltd. Vice President Li Daorong to this reporter said, the current market on the hand of Jin Yong theme hundreds, but can imagine that if Sohu swim and perfect the world to investigate copyright issues, will pick "big head" such a high market sentiment. And according to its introduction, in addition to "big masters" outside, there are Kunlun online agent "Martial arts Q biography" and the Shanghai Tour clan operation "Meng Hu Hu".

With the previous Tencent total ban Naruto Non-genuine animation, game products, the game industry this year against the theme of piracy momentum is strengthening. And because Jin Yong Martial arts theme has been in the game circle has a strong popularity, a variety of games will face the content of tort and be held accountable.

In these games, the alleged infringement of the "Big Masters" by Beijing Crab Science and technology developed, northern latitude communications under the operation of the Honeycomb game. And Beijing Crab Technology is rumored to be the palm of the Fun Technology (300315.SZ) is to negotiate the acquisition of the object. "Big Masters" is a martial arts RPG plus strategy class online games, games include classic martial arts characters to many classic martial arts bridge to the "Rivers and lakes", many of the characters from Jin Yong, gu long novels, including Yang, Hong Seven public, Ouyang, Teddy Boy, Jing life and so on.

"Big Master" at the end of last year, the game platform in the monthly water more than 10 million yuan, but also for the north latitude communications hand travel business contributed to the main income. There is a brokerage estimated that the current "big Masters" in the Android platform for more than 12 million yuan a month, only the "Big masters" a game can be a monthly contribution to the northern latitude of the net profit of 2 million yuan or so; "Big Masters" in the first half of the Android system recharge revenue for 58 million yuan, For the first half of the company's contribution net profit of about 10 million. The first half of the net profit, which was disclosed in the north latitude communication performance letters, was 24.95 million yuan, and the game accounted for nearly 40% of its net profit.

and northern latitude communications related personnel in the media interview, said, "Big masters" does not involve the story of Jin Yong, the framework of the game is not related to Jin Yong, but the names of the characters and Jin Yong's novels in the same name, the name is not intellectual property.

But media information CEO Zhang to this newspaper reporter said, not only embezzled Feng, the name of the east is tort, even the game characters in the fight when the use of weapons are infringement. Because of the martial arts theme by the players, while the cost of buying the copyright is very high, has been playing the game industry famous novel "Edge" of the situation are many. Once copyright owners resort to the law, game manufacturers will lose the basic.

In fact, due to copyright issues, Kunlun game operation of the "Martial arts Q biography" in the formal 4 days after the official test was forced to change the names and checkpoints, Li Huan was replaced by the knife God, leaf isolated into the sword, Simon blowing snow simply became Simon Xu, and the Unfeeling Valley has become the Unfeeling gorge.

And Sohu has spent 20 million yuan to obtain Jin Yong 10 works of the exclusive right to transfer, based on these 10 martial arts theme of a variety of hand tour is under development, the fastest one will be available in August, Sohu Tour Mobile Operations Division general Manager Chen has confirmed this matter.

Sohu Tour to get the exclusive right to the adaptation of the works include 10, specifically, "Tianlong eight", "The Deer Ding Kee", "Book Sword", "Mild sword", "Snow Flying fox", "Mandarin duck Knife", "White Horse sao Westerly", "Flying fox", "Liancheng tactic", "Knight of the line" (including "More Women sword"). In fact, as early as a few years ago, swimming has won the "Tianlong Eight" and "Deer Ding kee," the right to adapt the network game. The tour purchased including the "Tianlong Eight" and "Deer Ding", including 10 works of the right to adapt to the book, on the one hand, shows the importance of swimming on the martial arts theme, on the other hand also shows its commitment to enter the hands of the market.

The perfect world is held including "Smile Proud Lake", "Shoot carving Hero Biography", "Days against the Dragon", "God Carved heroes" and many other Jin Yong Martial arts works of the Hand tour copyright, almost occupy the most popular Jin Yong works most.

How does a listed company affect geometry?

In addition to the "Big masters", reporters noted that the spin-pole information (300324.SZ) recently invested in Shanghai Cable Music Software Co., Ltd. (hereinafter referred to as "Shanghai Cable Music") under the operation of "martial arts ol" is also accused of infringement. "Knight-errant ol" is an array of automatic combat mobile phone role playing game, its game content and people's names are also more from the "Day to Slaughter Dragon", "Tianlong Eight" and other Jin Yong novels, "on the day to slaughter the dragon, with the beautiful Zhao, with the south of the North hack counterparts, disorderly fight the potential of a hair-trigger, the achievement of a generation of chivalrous." Shanghai Cable Music in the official website as a propaganda.

In addition, the palm of the new technology acquisition of the network pioneer also has a variety of games have Jin Yong martial arts plot, including "Search for the Man", "Martial Law broken Days", "Chivalrous Lake", "Qun-xia" and so on.

Industry insiders to this newspaper said, once Jin Yong and other writers comprehensive rights, hand travel industry will have to pay royalties to improve the game development and operating costs, and the current development of hand travel costs have been very high.

and Li Daorong that, once Sohu swim through legal channels to investigate copyright issues, the most direct impact will be those game platform will immediately assist the next one of those involved in infringement of the game, stop the promotion.

Earlier by the Tencent total ban Naruto Non-genuine animation, game products, Chun Dream Network under the "Small ninja" was forced to stop operation on June 10.