Hand Travel Cross Promotion trading community chartboost 19 million dollar investment by Sequoia Capital

For mobile game developers, the two main challenges are now facing them. The first is how to get your app to be found in a lot of apps, and then how to make money when you get a user. Chartboost wants to solve is the game promotion question, announced today obtains by the Sequoia Capital to invest 19 million dollar investment, before investor TransLink and SK EADS Ventures participate. Unlike other promotional methods, Chartboost created a direct Deals harsh, bypassing the traditional advertising networks such as Tapjoy, through which developers can put their own ads in each other's games and cross them. According to our previous detailed report on Chartboost, it offers three ways to promote it. The first is equivalent to a developer who borrows the Chartboost technology and statistical tools for free, and promotes it across its own game. The developer is more complex, the developer in the Chartboost Direct Deals harsh market to find the right other vendors or games, it letters the other side to negotiate the cost and conditions of change, chartboost in which also do not charge fees (the figure). If the first two kinds of not enough to meet your needs, you can put ads in the network, let them for cross promotion, you can choose the CPC (costs per Click) or CPI (cost per Install) as a billing standard. Chartboost uses Full-screen, priming inserts (Boot-up interstitials), which means that when a user starts running a game, enters a new level, or deals with a game task, the full screen inserts are displayed, and the user experience is better, Conversion rates are also more assured. In addition, developers can customize the advertising frame, play down the taste of advertising, make jokes more acceptable. When the year was set up in November last year, 8,000 games were added to the community platform, according to the latest figures, which now amounted to 12,000. Many well-known game developers are using its services, such as Supercell, TinyCo, Pocketgems, Kiloo, get Set Games and so on. Its monthly active equipment has 300 million units, while the monthly game round (game sessions) has reached 6 billion times. The platform currently supports IOS, Android and the Kindle Fire platform. Last October, it received 2 million dollars in investment, with a total staff of about 30 people.