Handheld shopping hot or net to buy the future

Nowadays, online shopping has become a fashion for many people. Especially for young people, Hangzhou girl small Luo is an absolute Taobao control, but do not have time to browse the shopping site, the next class is not willing to open the computer. This year, Xiao Luo has become obsessed with the bus home from work, using the iphone to buy online. Like Xiao Luo, the consumer who uses mobile phone to shop on Taobao is increasing day by day. A few days ago, Taobao Wireless published the "2012 Q1 e-commerce Data Report," The first quarter of this year, mobile Taobao's new user volume exceeded 15 million, the transaction amount compared with the 2011 growth rate of 563%, to the end of March, mobile Taobao cumulative total number of users exceeded 100 million, Mobile electric business has become the most dynamic segment of Internet industry, and will present the development trend of sustained blowout.

15 million new mobile shoppers in the quarter

It is understood that mobile network shopping market from last year began to grow rapidly, 2010 mobile phone Taobao total turnover of 1.8 billion, to 2011, the total turnover of mobile phone Taobao reached 11.8 billion, the year-on-year growth of more than five times times.

According to Taobao wireless related sources, the first 4 months of this year, the total turnover of mobile Taobao has exceeded last year, and the first quarter has always been the trough of online shopping, the real peak is in the second half, "If this growth rate, the end of this year, mobile Taobao total transaction amount is expected to reach 50 billion ”

In the user area distribution, the current user growth is the fastest in the north and other first-line cities and the Pearl River Delta, Yangtze River Delta and other rapid economic development areas. Among them, the first quarter of Guangdong Province, the number of new users most obvious, the new user volume of more than 1.65 million, followed by Zhejiang and Jiangsu, the new users are more than 1.5 million. In the city, the Shanghai region in the first quarter of the mobile Taobao user growth reached 1.34 million, Beijing, Hangzhou, Guangzhou, Shenzhen and other cities in the growth of users followed.

Client-side display of user preferences

According to Taobao Wireless staff, the current occupy mobile phone Taobao client deal pen number of the first two brands are Apple and Samsung, of which, Apple users of the number of transactions can reach 63%, the transaction amount accounted for more than Taobao clients have reached the overall 78%.

The report shows that in different client user groups, the propensity to shop for goods is different. Taking books as an example, Apple users prefer foreign-language economic titles to books; Android users like to buy foreign language, building engineering title guidance books; in the purchase of clothing, iOS users buy s\m small code majority, while most Android men generally have "big belly", in 33\35\ 38 Pants code Size on the outstanding performance.

"Holiday effect" and "bus effect" are obvious

With the traditional online shopping users like the Monday to Friday working hours different, mobile "Taobao" users show a clear "holiday effect." According to Taobao Wireless report, in Saturday, Sunday or 51, 11 such holidays period, mobile phone net purchase turnover will increase more than 20%.

At the same time, mobile online shopping users also show a special "bus effect." According to Taobao wireless related sources, in the commuting period, such as 8-10 in the morning and 6-8 in the evening, such time is generally the peak of mobile phone network shopping.

According to the Ministry of Statistics, as at the end of 2011, China's smartphone users have more than 190 million, the data released by the wireless Taobao show that at present in China's mobile phone users, more than half of the users have started to buy things through mobile phone shopping, from the mall to the PC and mobile phones, palm shopping become the "next stop" It's not too far.