Handle NET deep O2O explore new pattern of precision marketing

Handle Network (micro-BO) to create a day many groups, products + services, self-built experience shop, buy three packs of services, to promote the Chinese group buying mode is constantly upgraded. Group buying as a new mode of E-commerce, has gradually been integrated into all aspects of people's lives.　　Recently, Zhengzhou from Henan Province, Mr. Chang in the handle net to 60 percent of the low price of a successful purchase of a Chery 2, this shows that the new marketing value of group buying site is increasingly apparent. Handle network to create a new marketing model 30 days, more than 4.5 million people, an average of 150,000 times a day-enterprises did not spend a penny, but in a short period of time gathered a huge popularity.　　According to handle net backstage data shows, take part in this Chery group buys the user is 80, the young person of the generation, they pursue economy, benefit, novelty, they are keen on the net buys, they like all new things, and they are precisely Chery's user or potential user. The precision marketing of Chery Automobile and the advertisement of traditional internet have the absolute advantage in cost, participation degree and user precision. Industry analysts believe that for most consumers, group buying is a way to save money. But in fact, the group purchase site can provide customers with precision marketing channels and mass user consumption behavior of data analysis, to provide the most accurate business advertising, to help businesses improve unit time output ratio and reduce costs.　　As one of the choice of precision marketing platform, group buying has been gradually accepted by more and more merchants. E-commerce into new marketing channels according to statistics of the National Bureau of Statistics, the total retail sales growth rate of 18.4% in 2010, China's online market transactions accounted for about 3% of the total social retail sales, and in the United States this proportion has reached nearly 13%.　　In the face of such a broad market space, traditional enterprises could not move. Zhang Ju, vice president of Analysys International (Weibo), has said that traditional enterprises have started to use electronic commerce tools, reshape the value creation process and apply O2O and F2C models to integrate new and old value chains. and group buying is the most explosive power in the electric business model. Group buying site to the domestic small and medium-sized enterprises and even traditional manufacturing e-commerce process has made outstanding contributions. Only handles the network Beijing station, the cooperation brand manufacturer nearby million home.　　Handle Network and Chery cooperation, for the traditional enterprises to provide a new marketing ideas, but also many traditional enterprises will be marketing to E-commerce in miniature. O2O mode to effectively activate the offline market it is understood that the handle network has so far with a number of traditional brand enterprises have a winning cross-border cooperation. In the near future, handles the network to join Hands Hundred Rong Mall to launch the group Purchase "Hundred Honors Mall voucher" The activity, this activity only can pay 2 yuan to buy a voucher of 50 yuan original price, the user by virtue of handle voucher can redeem in the Hundred Rong Mall to use.　　Only 2 period of activity, has accumulated to attract nearly 5000 people to buy. Handle network to create a day many groups, products + services, self-built experience shop, buy three packs of services, to promote the Chinese group buying mode is constantly upgraded. As a typical representative of O2O, group buying is gradually excavating its own platform value.。 The internet as the front of the line, to activate the scale of the online service market, so as to become e-commerce to attract enterprises the best selling point. As the best and effective marketing tool for wealth, it will become one of the necessary platforms in the precision marketing level of traditional enterprises.