Handle to lead a new round of layoffs

Absrtact: October 14 News, any industry exists hype cycle curve, the current domestic group buying is in the second stage of the curve, namely from crest to trough. Group Buy aggregation website to excellent network CEO An Chenghai said. It is understood that including handle, litters Regiment, Regiment treasure, 24 coupons and other countries

October 14 News, "Any industry exists hype cycle curve, the current domestic group buying is in the second stage of the curve, that is, from the crest to the trough." "Group Buy aggregation website to excellent network CEO An Chenghai said."

It is understood, including handle, litters Regiment, Regiment treasure, 24 coupons and other domestic group purchase website has begun a new wave of layoffs. An unnamed industry personage said, the top ten domestic group purchase site, there are 70% in the CD, it is difficult to survive this winter.

According to handle network internal staff revealed that the handle network has been in the recent internal adjustment, the scale of layoffs have begun to start, Beijing, Shanghai, the number of staff to reduce the proportion of 50%, Suzhou, Shenzhen and other local stations to lay off a larger proportion. Handle nets a local station staff response, daily overtime 12 o'clock in the morning, no overtime, not willing to work overtime has been dismissed dangerous.

It is reported that the handle nets that round of layoffs began after the national day, and this 7 August has done a round of layoffs.

Handle NET official to the above news not to respond, handle NET CEO Wu also did not say to this. Public news shows that the handle network has chosen CICC and Nomura as underwriters to help them go public in the U.S. and raise 1.2 billion of billions of dollars.

And the handle is similar to the Litters regiment. Litters Group also in early October made a new round of downsizing, involving Jinan, Qingdao, Chengdu, Nanjing, Harbin, Dalian, Shenzhen, Tianjin, Wuhan, Chongqing and other 10 large districts, a total of 35 local stations.

Litters spokesman Yeung said to Tencent that the layoff was only a temporary cancellation of some local stations, while services originally attributable to local stations were either in the area or in the central city management of the district. And the poor performance of the local station, will face dissolution. But less than 10%, or more than 500, are downsizing.

In fact, the industry cuts in domestic group buying have started as early as May this year. Wang Huiwen, vice president of the United States network, put forward the "Winter theory" in July this year. He said, "in this six months, the market cost Rose 10 times times, the number of practitioners rose 10 times times, operating costs rose 10 times times, the investment amount rose 10 times times." The foam is almost as big as the ozone layer. This winter will come soon, it'll be very cold this winter. Of course, winter will have spring in the past, to see if you can survive. ”

It is understood that domestic group buying layoffs mainly by the second echelon of the group to start the site, and then like dominoes triggered the entire domestic group buying market. 3 months later, the first echelon of group buying sites have also begun to lay off workers.

"All this is due to the high speed Capital expansion strategy adopted by individual domestic group buying websites." "Some people in the industry believe that the rapid expansion of individual websites after the capital is a kind of" harmful to others "behavior, this business method does not apply to the localized living consumer market.

The view is that, as a result of more fund-raising, high-speed expansion, or even the loss of market share, resulting in other group buying sites have to take the following strategy, however, this model of the dependence on capital is very large, once the funds can not keep up, the financing capacity of a slightly weaker group buying site will be a

In addition, because of the rapid expansion of the need for a large number of capital raising, resulting in a very fragmented corporate equity, management discourse is relatively weak, the capital dragged away. However, the current international economic situation is not good, and even some venture capital agencies to start looking for exit opportunities in advance, the funds are not in place to the management, so that enterprises have come to a very dangerous time.

However, the overall market for domestic group buying is not so negative. There are data shows that the overall market for domestic group buying is still showing an increase in the value of Taobao Poly, this year, the market capacity reached 60 billion yuan, the next year is expected to break 110 billion yuan. This growth is driven mainly by the two or three-tier cities.

"North, Upper, broad, deep, such as the development of a city has gradually matured, from our statistics, the two or three-tier cities have grown rapidly, there is a lot of space." "An Chenghai said.

But the market for tier four or five cities is not that mature. This year, the net purchase business has begun mass layoffs, its four or five-tier city site has been fully withdrawn.

However, the handle and the litters group did not seem to see this earlier. It is understood that in the handle net this April, the C round of financing 111 million U.S. dollars, in the two or three-tier cities, began a large-scale march into the four or five-tier cities, to take an early layout of the market strategy. Later, the Litters regiment also followed the handle in a large-scale expansion of the four or five-tier city.

Litters Group CEO Xu Maodong once said to Tencent technology, four or five-tier cities also have a large consumption needs, each expansion of a city can increase a certain sales revenue, and these four or five-tier cities, the human cost is not high, on average, every city station is 10 people, then why not do?

F Group CEO Rynning to Tencent Technology, "dozen Chicken blood Group purchase website Overdraft VC Commitment", and now the situation is, VC is not willing to play with you, group buying site has become a chicken.

An Chenghai that the current domestic group purchase growth rate in the hype cycle curve of the second phase, that is, from March 2010 to April 2011, the first phase of the high-speed rise, into the May 2011 to 2012 a quarter of the decline stage. The third stage, from March 2012 to October, will show a small increase; Phase IV from November 2012, the whole domestic group buying will tend to stability.