Handle top three cell group buy five strong only litters Regiment "don't Spell Dad"

Chen Chenting

The hand-pulled nets were eventually taken away by the Jiangsu Tri-cell Group.

October 20, the main investors, chairman Chiliping issued internal Mail announced the three cell group into the handle net deal is about to be completed.

In the United States to accept Ali, Baidu Swallow glutinous rice, suning integration full, the public comments on the net into the embrace of Tencent, handle nets "prostitution" is expected. Today, the top five of the group purchase site only left litters group to become the "only".

For the old group buy boss handle nets, now the outcome is somewhat disappointed.

Online in March 2010, the handle network is one of China's first group buying site, and in April 2010, the Angel investment in Taishan venture capital injection, June, the Jinsha venture investment institutions such as the 5 million dollar a-round equity financing and 5 million of dollars in financial borrowing. April 2011, the handle network announced the completion of the third round of 111 million U.S. dollars of financing, the financing by milestone Investment, calendar group's two PE, Jinsha venture and other two funds to invest together.

Notably, the handle net was the first Chinese group to start an IPO in the United States, with a valuation of $1.1 billion trillion. Under the leadership of founder Wu, the handle net was designed to be listed for the purpose, and in October 2011 officially launched the IPO in the United States. However, Groupon was not favored in the United States at the time, one months later, the handle network suspended IPO due to accounting problems. Before the handle nets rely on advertising to return market share is gradually eroded by competitors, to 2012 when the decline of the pull-back network gradually obvious.

At the same time, domestic group purchase website Crazy Expansion also began to encounter emergency brakes. With the capital market to buy business cold, after 2011 years of "Thousand Regiment War" tide after the sand, more than 5,000 group buying site or directly announced the closure, or by the giant incorporation.

August 2012, the industry's founder and CEO Wu left the news, after milestone investment has become the actual control of the handle network. Beginning in the second half of 2013, there is news that Baidu and Ali have been interested in the handle network, milestone investment people many times with Ali investment Department of People access to handle network office, but the two sides finally did not reach a takeover agreement.

The number of group buying sites has plummeted to 176, compared with 5,058 in the peak of August 2011, and the survival rate for group buying is only 3.5%, according to data released in June this year, 800. One of the United States, the public comments, Baidu glutinous rice accounted for more than 84% of the market share, litters Regiment, handle nets followed.

Despite the current performance of the handle network market, but in the face of the acquisition, Chiliping in the internal mail to show confidence, "the future of the company will combine the three cell group and handle network to expand the competitive advantage of group buying business, and strive to become the first in a shares listed group purchase enterprises."

According to the signed agreement, the Tri-cell group will combine the advantages of the handle network, put forward "the sky pull underground, line down the cable, supply chain pull customers, eat and drink goods, buy pull custom" "Five Pull" synergy, the intention will handle the network resources and the three cell group rich offline entity resources together, In the continuous development of group buying business on the basis of building the world's largest O2O electric platform.

But compared to in the film, take-away and tourist hotels and other vertical category expansion of the United States, access to micro-letter, QQ entrance and also successively through investment or buy into the front end of the catering sales of the public comments, as well as recently launched the mobile end of the shop through the product of the Litters Regiment, Handle nets The biggest problem now is how to find a clear development model to tell more stories.