Hang Seng Electronics: To do "small" business

has always targeted customers as financial institutions of the old financial IT service Enterprises Hang Seng Electronics (600570.SH), recently launched a financial management of micro-blog, named "Push Oh Net", investors can talk about the stock on the above, speak freely.　　Behind this is the "big financial" business of the Hang Seng Electronics began to do "small financial" business-targeting individual investors. "This is one of our attempts to share experience in financial management, and the wealth community can provide valuable information to these investors," he said.　　"Hang Seng electronic President Fang Hanlin recently accepted the first financial daily newspaper" financial quotient "reporter interview. It is understood that Hang Seng Electronics is the number one in the domestic financial IT Solution provider, major customers for the major financial institutions, its securities, funds, futures, banking business has a strong competitive edge, the current company occupies the fund industry core software more than 80% of the market share, the securities industry core Software 47%,　　Futures software 40% or so.　　While there is already a fairly good market share in financial institutions, Hang Seng Electronics is clearly not satisfied. "The company is looking for stability, but also want to be able to achieve rapid growth, so we now propose to do the Hang Seng 2.0 business."　　"Fang Hanlin said.　　In his view, the business for financial institutions can indeed provide a stable income for the company, but most of it has been a one-time construction income and maintenance costs, the number of financial institutions is limited, it is difficult to obtain sustainable growth opportunities. "We are now proposing to do a Hang Seng 2.0 business." is to hope that the one-time system construction costs in our income ratio can gradually decline, a number of continuous service charges, and 2.0 after the establishment, there is a benefit, that is, the provision of services can be accumulated, so the threshold will be more and more high.　　"The biggest change in Hang Seng 2.0, compared to Hang Seng 1.0, may be to start facing the mass market." "Our future revenue will come mainly from two aspects, while still being a financial institution-oriented business, but it is more closely related to the organization's business integration." So we can enjoy growth as its business grows. On the other hand is the mass market, which is to provide services to our clients ' customers, we are optimistic about the market, this cake may be bigger.　　"he said. For the Hang Seng, the so-called "mass market" is to place it in the financial needs of the people, to provide a full range of services for this group. "This group of people may now be using our products through our customers, and we will assist financial institutions to provide them with some extension services." For example, in some organizations do not want to cover, or not covered by the field.　　"In fact, for the Hang Seng Electronics, financial institutions, despite their limited number, have a relatively small risk to the company because of the high entry threshold for the market, and the risk to the company is even greater when the mass market is fiercely competitive." "To do the mass market, we must grasp the structure of the market." It's like holding the level2 of companies that have been launched have developed faster, and companies that have not grasped them may lose development opportunities.　　"Fang Hanlin said. In fact, the company's acquisition of the Shanghai Poly Source Data Service Limited (hereinafter referred to as "Shanghai Poly Source") has shown its intention to enter the personal sphere. The company at the beginning of this year to 59.032 million yuan price acquisition of Shanghai Poly Source 99.98% of the equity.　　At that time, someone calculated a sum, the acquisition of the market net rate has reached 3 times times, P/E ratio is as high as 147.6 times times. "We have always wanted to provide customers with wealth management related to a full range of solutions, but we do not have a source of information to talk about, if you want to build a year or two, buy a more efficient, and it has a certain market reputation."　　Fang Hanlin said that in-house, the company has a certain degree of integration capacity, and the rapid growth of enterprises, pure endogenous growth, to achieve a strategic goal may be too slow, through mergers and acquisitions to achieve the goal of rapid layout.　　It is understood that Shanghai Poly Source is committed to financial data accumulation and excavation of financial services institutions, covering stocks, funds, bonds and other content. Societe Generale Securities analyst Zhang Yingjuan that the Hang Seng acquisition of Shanghai Poly Source is intended to open up the trading software and financial data Services, the two integration, for customers through one of its IT services network-from "buy what?" "How to Buy."　　On the other hand, the financial data server directly to investors, broaden the past of the Hang Seng financial customer base, can directly face individual investors, for the company itself opened another piece of heaven and earth. Risk tip: The mass market competition is fierce, there is a certain risk.