Hangzhou animation game industry in the next five years to change the new ideas to make money

Who will provide fresh ideas for the accumulation of wealth in Hangzhou? Who will be the "power engine" for the transformation and development of Hangzhou?　　Everyone saw the rising literary creation industry. In fact, Hangzhou has been planning its own bright future in the field of literary creation: 2008, the four plenary meetings of Hangzhou Municipal party committee proposed the establishment of "3+1" modern industrial System, this "1" is the cultural and creative industry; The regional planning of the Yangtze River Delta region, which was officially approved by the State Council in 2010, also identified "national Cultural and Creative Center　　"is one of the urban functions of Hangzhou.　　Now in Hangzhou, a group of literary creators of the leaders have become active, they have animated movies, online games and the internet community in the crowd excitedly.　　Next five years, we might as well look at their new ideas for wealth creation.　　Look up, it's a blue sea. Hangzhou Mystery Science and Technology Information Technology Co., Ltd. General manager, director Shen Leping as a main animation, animation film production produced by the creation of enterprises, science and technology produced by the TV animated "Qin Moon" has been the industry relish. "The Moon in the Qin Dynasty" will be successful, mainly related to its positioning, because the "Qin Moon" is a 12 years old and older children watching cartoons.　　"Is the general manager of the company, but also the" Qin Moon "director of the Shen Leping told reporters.　　But now many domestic animation manufacturers are more willing to produce for children under the age of 12 to watch the animated cartoon, this and "Qin Dynasty Moon" walk is completely different. Shen Leping Analysis, this is because the younger animated cartoons are more likely to be accepted by this age-level audience, after all, children on the content of cartoons, picture quality is not too sensitive, if the people around to see, they will see, so the production of low age animation is easier, on the other hand, due to historical reasons,　　A large number of excellent foreign cartoons occupy China's 12-year-old youth market, domestic animation to compete with difficulty. "But now, the Chinese government began to protect domestic cartoons, such as banning television programs in the prime time to play foreign cartoons, foreign cartoons continue to occupy the Chinese youth market is blocked, which is an opportunity for domestic animation enterprises."　　"In Shen Leping's view, China's anime market under 12 years of age, is a standard" Red Sea ", in which means" bloody battle ", but if" look up ", now the domestic 12 years of age and above the cartoon market, is a" blue sea ", and" Qin Moon "seized the opportunity. In this "Blue sea", Shen Leping also dug more "treasures". "We found that teenagers over the age of 12 are more able to consume, for example, only this age group will begin to use mobile phones, playing online games, so the" Qin Moon "in the animation on the basis of the introduction of mobile phone comics, ringtones and other derivative products, now this part of the benefits, has exceeded the animation itself. "Do not do page game" Hangzhou AO Days Technology Co., Ltd. Deputy general manager Li Hui 2006, is committed to the development of online game Hangzhou AO Days Technology Co., Ltd. was established, the Li Hui is the company's nuclearHeart of one of the members.　　Now, the company has a formal online game, called "The Beauty of Heroes", the end of this year to the beginning of next year, the second network game "Comedy Immortals" will also be online, whether it is the "hero Beauty" or the upcoming "Comedy Immortals", have spent a considerable amount of early development time. But now the situation is that many of the domestic game companies to research and development costs small, fast return of the Web game more interested. In this respect, Li Hui's idea is: "The rate of return of the web game is really very fast, but its life cycle is also fast, in general, a web game only 3 months of life cycle, 3 months later, the company has to find new alternative products, but if it is a classic online game, its return period will be very long-lasting, do not say foreign" World of Warcraft, take the Domestic "Dream West Tour", also has been operating for seven or eight years. "So in the next few years, large-scale network games, is still proud of the focus of research and development areas," we will further increase the number of online games, in order to expand market share. "In order to develop games that players can play, Li Hui will need to experience a variety of different online games." "Generally each new game online will be bought to play a play to see what can learn from the place, of course, will not play too long, after all, not this time." "The Secret of the box." Li Yu, President of Digital Imaging Co., Ltd. more than 20 years ago, Hangzhou people Li Yu's only dream is a model ship, but a "let" word makes Li Yu dream Fold Wing. "In the game, the young athlete must let the old athlete, cannot win, otherwise your athletic career will be over." I was a teenager, I was young, and I left.　　"Now the Li Yu, is making an effort to build their own Internet kingdom-box world Children's network community, in this community, children can organize games, hair microblogging, professional counselors and children to interact." "The box world has a strong idea," Li Yu said, "Is every child is a box, they just came to this world, when the box is empty, slowly, inside the box will be loaded with things, their thoughts, personality will be more and more plump, and in this process, the box needs to constantly open, Just as people need to communicate with the outside world. "Box World" was on the line last spring, Li Yu to set up a 50-person research and development team, and has smashed more than 20 million yuan.　　Now that the community already has 18 million registered users, the current "box world" still takes a free model. "The internet community is a very promising product, there are many internet companies in the country to try this field, foreign words, Disney was bought by the Penguin Club is very famous." Of course, the future of the ' box world ' will certainly be on the road to profitability. "Li Yu said. In fact, before the launch of the "box World", Li Yu in the advertising industry for 18 years, gambling itself is a well-known company in the industry, in the national advertising companies can be among the top ten.　　But Li Yu says that advertising is not an industry that can produce lasting value, "an ad is done, you have to do it next, and if you do an Internet community, you can have a lasting effect." However, for the "box World", Li Yu also has a greater "high expectations", that is to give his upcoming animation film Hype. "Some animation companies like to do the first products to do the market, which will lead to a product ready to sell, but I am not," Li Yu said, "We are now building a Box ' for the theme of anime movies, and box World users are the film's potential audience, now the box world registered users are 18 million people, will be more, as long as 10% of users to see the film, we will be a substantial box office revenue.　　"What is the most necessary quality for the manager of the enterprise?"　　Li Yu: To have patience, the literary creation industry in the final analysis is to convey values, and the transfer of values is a very long process, but also have the ability to resist risk, because perhaps you want to come out of a thing to the end no one accepted, it may be a failure.　　Li Hui: Need to grasp the needs of users, such as online games to know what the players are most interested in.　　Shen Leping: A sharp response to the market.　　Where does your stress come from?　　Li Yu: When you think about an idea, you're actually happy, but if someone says your idea is crap, it's stressful.　　Li Hui: That's true, if we develop the game players are not interested, we will have pressure.　　Shen Leping: Because I have to manage the company, but also want to creative, management is to contact with people, but want to creative but need a relatively quiet environment, these two are contradictory, so I sometimes feel pressure.　　How to charge at ordinary times?　　Li Yu: Contact different people and chat with different people.　　Shen Leping: Read a lot of work.　　Li Hui: Learn it while you do it.　　Why do you choose Hangzhou?　　Shen Leping: Yes, in recent years, many cities in China to create "animation capital", but you can see, Hangzhou is almost the model of China's animation industry, and now the provincial and municipal two-level government requirements of animation products, "quality simultaneously", to create high-quality products, brand, which is confident to establish brand animation enterprises is a good thing. Li Yu: Let's just say, I did 18 years of advertising, but also very successful, but it feels like a small tree near the West Lake, because there are too many trees around, so will not receive attention, but I began to do animation film and internet community, the Hangzhou government to give us a lot of support. For example, we put the film to the animation show office staff to see, they looked good, encouraged us to participate in the Cannes Film Festival, we did not care, because at that time did not pay attention to foreign markets, but after the film festival, found that a lot of foreign film companies are interested in our films,　　That's when we found out that the government was right to let us out of the country earlier. Li Hui: The Hangzhou government has been very supportive of this industry, for example, when we first started, the Bingjiang District government gave usThe provision of rent concessions, including anime show Office also provides us with a lot of resources.　　How to go in the next five years?　　Li Yu: Our animation film can operate successfully, our "box world" can be accepted by Chinese children.　　Li Hui: Production of more games, so proud to be among the second line of the domestic game company camp. Shen Leping: The next few years are very important to the mystery, we will have to launch a large number of fine animation to withstand the market test. (Digging the shell net)