Hangzhou Xiaoshan District Express East China Sorting center, staff busy sorting Express items

On that day, many domestic e-commerce sites focus on promotional activities , many consumers have joined the army to buy. the volume of express company business has also increased rapidly in a short period of time.

More and more visitors to the net shopping feast

10 minutes, 250 million bucks!

13:38, 10 billion bucks!

November 11 Zero, the electric dealers held 3 years of online shopping "double 11" Carnival again kicked off. Alibaba Group real-time data show, 11th zero opening 10 minutes later, Alipay turnover is a breakthrough of 250 million yuan. The same day last year, the broken billion 8 minutes, can be seen this year the enthusiasm of consumers more high.

In fact, this year, the number of "double 11" activities has been far more than in previous years, in addition to the day Cat (formerly Taobao Mall), including when, Suning easy to buy, Gome Online mall and so on many domestic well-known companies to participate in the site. Alibaba Group this year is to break through the category of the cat, the activities to upgrade to the group level, by the day cat, Taobao, a good deal of 3 business groups together, carrying million merchants, 60,000 brands, to create a full range of consumer shopping feast.

The promotion of the business as early as 1 months ago, launched, including delivery coupons, Micro Bo win red envelopes, pay treasure recharge red envelopes, pre-sale merchandise and many other promotional means. Many netizens have done their homework early, it is reported that as of November 10, only days of cat's web site traffic has broken through 900G, far more than 2011 "Double 11" peak, and shopping carts and favorites have been close to 20 million, equivalent to 10 times times 2011.

"There are one hours Taobao" Double 11 "on the start, first to take a bath, back to prepare for the night. "This is a microblog posted by a member of the online buying army on November 10 23 o'clock. Consumer enthusiasm to create a new record, as of 11th 2:15 A.M., the day cat shopping carnival Alipay total turnover has exceeded 3.37 billion yuan, refreshed last year total day transactions, as of 11th 13:38, historic breakthrough of 10 billion yuan.

Hidden worries of "double blockage"

Overall, Alipay and the net Silver payment system have basically resisted the transaction "flood peak" test, but because of the huge number of consumers, after all, still failed to fully withstand this large wave of consumption. 1:33, the cat released a message that because of high consumer buying enthusiasm, only in the first minute of the influx of 10 million people, is nearly 3 times times last year's instantaneous flow, while huge orders, 1 minutes Alipay successful transaction 192,000, compared with the peak of the same time last year 249% increase. Corresponding to this, it is a lot of users have withstood the "cause system queuing, has been in the process of gradual recovery," the queue waiting to suffer.

In fact, as early as this August, Alipay began to actively fight the "double 11", according to 3 times times last year to enhance the capacity of the system, but this year in the first two hours of start-up, several moments (calculated in seconds) have appeared more than 10 times times the payment needs. "Alipay, the director of Li Jingming said, for a small number of users may encounter payment wait, delay, etc., Alipay and the bank has maintained 24-hour uninterrupted monitoring and cooperation to strive to enhance the user payment experience.

Online "Network congestion", the offline "logistics congestion" is inevitable. It is understood that in order to meet the challenges of this year, Yuantong, Shentong, such as the 9 major logistics courier through the high pay urgent recruitment courier, increase transport vehicles and expand the sorting site, and other means, added 30,000 vehicles, nearly 100,000 courier, the industry 800,000 employees to meet the arrival of this peak, the day cat network to buy through the charter way, Hire a Boeing 757 model cargo aircraft 11th from Shanghai to Guangzhou loading cargo. Even so, it is still difficult to fully meet the needs of the transaction flood peak, with the last year Express "do not give the force" of the shopping experience, many online buyers have done a late receipt of psychological preparation.

And with the end of the 11th shopping event, there are also a number of online buyers said, "Double 11" time to the online shopping malls, not the number of pages are too difficult to pay, is not responsible for the delivery of things or goods here, and even the consumer reflects that some of the merchandise discounts have moisture, discounted prices and the usual price, Ended up disappointed and "returned".

The innovation of circulation mode is imperative

"The whole society's operating structure is moving from the entity structure to the network, whether it is enterprise informatization or personal transaction processing, are gradually transferred from offline to online." "Sunhao, a lecturer in graduate school at Tsinghua University and a long-time professor of E-commerce research, said in an interview.

At present, the domestic traditional retail system is not as perfect as the Western developed countries, especially in the completeness of the goods, logistics, the convenience of the gap is large, but the development of domestic electric business has obvious advantages, the development of space is very large. Data show that in 2011, China's online shopping in the overall retail ratio of 4.2%, and the United States 4.6% of the basic level, while the growth rate of 60% to 70% than the United States 4 times times, the entire Internet construction is changing, the talent base is also very large, In the future, China is likely to go beyond the advanced stage of the traditional retailing system and enter the advanced stage of electronic commerce directly. The McKinsey global director, Chen Yougang, said in an interview with reporters, "although China's online shopping market started late, but the" double 11 "net Shopping festival let us discover China's strong domestic demand potential, but also let us see that the information revolution based on the circulation of the economy may be China's future economic development comparative advantage. ”

It can be foreseen that in today's increasingly internationalized circulation industry, China, if able to maintain a leading position in this circulation, will establish the sustainable comparative advantage of China's circulation industry. As Jack Ma, chairman and chief executive of Alibaba Group, said in an earlier interview, "Double 11" is not a simple electric-commerce war, but a new economy (310358, a fund bar), a business model of the traditional business model of the war.